Campari has announced plans for the first official Negroni Week to take place in the UK, a charity initiative that aims to raise money and awareness for various causes. | Continue reading
Electronics brand LG is set to host an Instagram workshop with paper artist and photographer Paperboyo at the brand's 'Paper-thin Home' in London's Old Spitalfields Market. | Continue reading
Crisp brand Walkers is offering football fans the chance to take part in a virtual, interactive recorded stream of a mass Mexican wave in the run up to the UEFA Champions League Final, which is taking place in Cardiff. | Continue reading
Multiplay is taking its Insomnia gaming festival on tour this summer, and will be staging events such as 'Insomnia Ireland' and 'Insomnia X Resonate'. | Continue reading
Creative technology and innovation agency Curb has appointed Adam Azor as managing director. | Continue reading
Cartoon Network's Powerpuff Girls emporium, a cold coffee experience from Starbucks, Hovis' baking roadshow, a 'hot' escape room from Foster's and Cadbury's jaw gym are this week's most read stories. | Continue reading
Airline and holiday brand Monarch brought a giant floral plane to London Victoria station on 17 May, ahead of the Chelsea Flower Show. | Continue reading
Molson Coors-owned beer brand Coors Light is reviving its 'ice cave' tour for 2017, with a first stop in Glasgow. | Continue reading
Ferrero brand Nutella has announced that it will open a permanent café in Chicago, which aims to immerse guests in the full Nutella experience. | Continue reading
Shopper marketing and brand activation agency Geometry Global has partnered with technology company Blippar in a bid improve its technology offering within the retail space. | Continue reading
Sports nutrition brand Maximuscle worked with Circle Agency to present an experiential stand at this year's BodyPower Expo, a fitness event running from 12-14 May at the Birmingham NEC. | Continue reading
BBC Music Introducing, a platform for new music programmes and emerging talent across the BBC, has announced the launch of a music-themed event called 'BBC Music Introducing hosts Amplify'. | Continue reading
Experiential marketing agency N2O has recruited an art director to manage the agency's growing team of designers and creatives. | Continue reading
Gilles Peterson's Worldwide Festival is joining forces with The House of St Barnabas as part of its micro-festival series. | Continue reading
Media and magazine brand NME is joining forces with the British Film Institute (BFI) to launch film festival CineJam, in association with tobacco rolling paper company Zig-Zag. | Continue reading
Diageo and Aer Rianta International (ARI) have worked with experiential agency Hot Pickle to launch the first ever Guinness Export House at Dublin Airport. | Continue reading
Alice Westwood, designer at experiential agency Slice, discusses how the world of art can influence and inspire unique brand experiences. | Continue reading
Television channel Cartoon Network will open the Powerpuff Girls Emporium next month, inviting members of the public to learn how to become a superhero. | Continue reading
Lager brand Foster's is set to stage the world's first 'hot' escape room adventure, replicating the heat of the Australian outback. | Continue reading
Shopping centres Westfield London and Westfield Stratford City have teamed up with culinary architects Bompas & Parr to host an experiential 'Future Forests' family festival. | Continue reading
Event production company Event Concept has been appointed by The Royal Horticultural Society (RHS) to devise an experiential installation at this year's Chelsea Flower Show. | Continue reading
BBC Gardener's World Live is hosting The Multiple Sclerosis Society's (MSS) 'The Journey to Hope' garden, aiming to raise awareness of the condition. | Continue reading
Starbucks is staging a dining experience to explore the cold side of craft coffee, with the aim of taking guests on a sensory journey. | Continue reading
The All England Lawn Tennis Club (AELTC) has appointed sports marketing agency Two Circles to activate Wimbledon's 'In Pursuit of Greatness' initiative. | Continue reading
Missguided's latest experiential store, a Sweatlife event from Lululemon, Fox's virtual reality (VR) experience for Alien:Covenant, a gin train from Tanqueray and Monarch's giant floral plane are this week's most read stories. | Continue reading
To mark the launch of the new Dairy Milk Big Taste Peanut Caramel Crisp, Cadbury is staging a 'jaw gym' class. | Continue reading
Streaming network offered consumers immersive experiences centred around Stranger Things, Pretty Little Liars and Riverdale, using replica sets from the shows. | Continue reading
Publisher Hearst has announced a number of senior appointments for its events division, Hearst Live. | Continue reading
Whisky brand Glenfiddich is set to stage a virtual reality (VR) tasting experience in Singapore at the travel retail Tax Free World Association (TFWA) conference. | Continue reading
US-based creative agency Midnight Oil has announced two new hires to its senior creative team, as well as several other hires throughout the agency. | Continue reading
Irish whiskey Bushmills staged an intimate gig at Bush Hall in London this week, part of its Bushmills Tour, which aims to showcase bands playing at independent venues. | Continue reading
Ahead of the Chelsea Flower Show, airline and holiday brand Monarch will be bringing a giant floral plane to London's Victoria Station on 17 May. | Continue reading
Glenmorangie Whisky has appointed sport and entertainment agency Clifford French to activate the brand's sponsorship of the 146th Open Championship at Royal Birkdale. | Continue reading
Shopping centre group Intu has released origami 'Money Birds' into 14 Intu locations across the UK, following research which shows that finding money is Britain's most joyful surprise. | Continue reading
Gin brand Tanqueray is set to launch a Gin Train tomorrow (11 May) in collaboration with travel company Belmond British Pullman. | Continue reading
The International Live Events Association's (ILEA) UK Chapter has confirmed that Carlo Zoccali will take on the role of president this summer. | Continue reading
Hot Pickle haspromotedfour staff members to senior positions within the agency following a number of new client wins. | Continue reading
The Economist has worked with brand experience agency Sense to roll out its #FeedingTheFuture campaign in New York. | Continue reading
Rum brand The Kraken will be bringing its Kraken Freaky Tiki bar to a selection of UK festivals this summer. | Continue reading
Skincare and anti-perspirant brand Dove has announced a year-long partnership with the Lawn Tennis Association, and will be supporting British Tennis events throughout this summer. | Continue reading
The House of St Barnabas teamed up with agency Eat Your Own Ears for a Field Day teaser session in central London on 6 May. | Continue reading
Electronics company Acer is staging a week-long experiential activation at Westfield Stratford City to mark the launch of the brand's new 'Spin' and 'Swift' products. | Continue reading
TRO Retail, a sub division of experiential agency TRO, will bring its 'TRO Boutique' to London's Retail Design Expo from 8-9 May. | Continue reading
Gin brand Hayman's has teamed up with catering company Social Pantry to host a gin-themed supper club on 25 May. | Continue reading
Fashion brand Missguided will open a second store in Bluewater shopping centre in early June, which will be designed to bring the brand to life in a physical space. | Continue reading
Airline brand Easyjet staged an immersive theatre experience from 5-6 May, which transported guests to the Côte d'Azur in southeastern France. | Continue reading
London caterer Tonic has won the contract to provide catering and hospitality at this year's Event Awards, which will take place on Wednesday 22 November at the Eventim Apollo, Hammersmith. | Continue reading
Events agency Brand Events has announced that it will be reviving the Olympia Motor Show in July 2018, giving the show a contemporary twist. | Continue reading