Here's some good news: When someone has commented or messaged on your social media, you've already won. You've reached the goal of social media engagement. That person is engaging – but now you need to see if you can bring them further down the sales funnel (or at least grow the … | Continue reading
Social media has long produced amazing marketing results for companies across just about every industry and from all over the world. Nonetheless, many who try duplicating these results quickly become frustrated. Is social media success...read moreThe post 3 Tools That Will Boost … | Continue reading
YouTube is not only a great repository for all the videos that you've been creating (hopefully), but also a way to win over new buyers in search of answers or information. In other words, like your website, your YouTube channel needs to present a great first impression. | Continue reading
Social media is something almost every brand, agency, or even just everyday people are trying to tackle. We’ve all seen the influencers on our feeds, amassing thousands of followers and getting paid to do what...read moreThe post The Pros And Cons Of Buying Social Media Followers … | Continue reading
I’m speaking at Marketing Profs B2B Summit tomorrow at 3:30. You’ll have to attend to see my nifty slide deck, or check back here at 4 tomorrow. Or miss a pile of content tips for small B2B teams. Your call.The post Lean Content: Marketing Profs B2B – Coming Soon! appeared first … | Continue reading