Brands are beginning to realize a hard truth: Automated personalization frequently fails to delight customers and strengthen relationships. | Continue reading
A new contest from Cheetos encourages fans to submit photos of their quirkiest-looking Cheetos chips for the chance to win serious prizes. | Continue reading
Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention. | Continue reading
Is influencer marketing losing its relevancy? Here's what one marketer learned after a retreat from the influencer industry. | Continue reading
John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future. | Continue reading
Given the rapidly changing face of SEO, are links still a meaningful search ranking factor? Research says, "Yes." | Continue reading
Alaina Maloney, Social Communications Manager for Intuit's TurboTax, joins the Social Pros Podcast to discuss how a seasonal product can drive business year-round through social. | Continue reading
Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data. | Continue reading
Convince & Convert Strategist Mary Nice reveals common Facebook advertising mistakes, plus solutions for your next ad campaign. | Continue reading
A healthy YouTube subscriber count requires smart targeting, technical know-how, and a bit of influence from the pros. | Continue reading
How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions. | Continue reading
Hair care brand John Frieda serves up personalized visual content in a colorful Instagram campaign. | Continue reading
Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 pillars: creation, distribution, and measurement. | Continue reading
Why companies cannot force customers to use a particular contact mechanism. An infuriating, real world case study from Jay Baer. | Continue reading
Brian Fanzo, Founder of iSocialFanz LLC, joins the Influence Pros Podcast to discuss the value of maintaining authenticity and his three favorite topics: influencers, community building, and engagement. | Continue reading
Engagement applications on your site are not enough. In order to build repeat traffic, you need to tailor the experience to the customer. | Continue reading
Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries. | Continue reading
For successful B2B content marketing, you'll need your team to fulfill these six roles to maximize impact, conversion, and shelf-life. | Continue reading
Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more. | Continue reading
The right data management platform can alleviate B2B marketers' biggest pain points. Here are just a few of the benefits. | Continue reading
Birchbox's latest campaign encouraged fans to call them on Snapchat—and ask them anything—using the app's new video and voice call features. | Continue reading
Read what one business learned—the hard way—about creating engaging, effective live chat customer support. | Continue reading
Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience. | Continue reading
With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help. | Continue reading
Rustin Banks, Founder and Chief Product Officer of TapInfluence, joins the Influence Pros Podcast to talk about where influencer marketing came from, how to successfully combine data and storytelling, and the importance of engagement. | Continue reading
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends. | Continue reading
Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand. | Continue reading
Pret A Manger's summertime pop-up shops were a smash hit with Londoners. Now they're turning to Twitter to ask customers what to do next. | Continue reading
Retroactive interference means your audience is always a moment away from forgetting your content. Here's how to stay fresh in their minds. | Continue reading
Lauren Goldstein, VP of Strategy & Partnerships at Babcock & Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork. | Continue reading
Most surveys incentivize the wrong things and create a false sense of success. Jay Baer describes how to fix it and do feedback better. | Continue reading
Tim and Laura Sullivan, Co-founders of Lightworks 360 and Movable Feast Retreats, join the Influence Pros Podcast to talk about producing quality content, getting your brand out there, and the importance of staying human. | Continue reading
Research proves that creating viral content isn't purely a matter of luck—you just need to spark the right combination of emotions. | Continue reading
Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot's perfect date drives conversions. | Continue reading
Don't be fooled by the rosy idea that high-quality content is a straight shot to revenue. Learn how and when your content truly matters. | Continue reading
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple. | Continue reading
Make your workday as app-savvy as your personal life. Here are five of the best apps for boosting productivity at the office. | Continue reading
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch. | Continue reading
These twelve ideas from marketing's foremost thought leaders are changing the face of the industry. | Continue reading
Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume. | Continue reading
These business leaders share their favorite customer service stories and thoughts on Jay Baer's book, Hug Your Haters. | Continue reading
Randi Dukes, Creator of Dukes and Duchesses, joins the Influence Pros Podcast to reveal the hard work behind the scenes, the residual perks of evergreen content, and the essential nature of an organic fit with brands. | Continue reading
Jen Forrest, Director of Social Media at DEG Digital, joins the Social Pros Podcast to discuss agency-side social, building trust with clients, and being channel-agnostic. | Continue reading
Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity. | Continue reading
Content marketing has transformed lead nurturing and altered who qualifies as sales-ready. Has your content strategy caught up? | Continue reading
You don't need to reinvent the wheel when improving your marketing funnel. These seven actionable strategies can help get you started. | Continue reading
Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data. | Continue reading
LinkedIn is an often overlooked tool for building your own personal brand. Here are six of LinkedIn's best brand-building features. | Continue reading