In China, advertisers’ increased focus on mobile, along with investments in video and social, will continue to boost overall digital ad spend. | Continue reading
The UK is one of the most advanced markets for internet penetration in the world and has little room for further growth, but uptake among older consumers and a greater number of mobile-only internet users will help drive a slight increase. | Continue reading
A scan of new data from around the world | Continue reading
The majority of smartphones shipped in Indonesia still cost less than $200, but manufacturers are enticing users to move upmarket by adding features while keeping costs locked down. | Continue reading
In the US, female mobile gamers are playing more frequently than males, according to new research. | Continue reading
In our fifth and final "Generations" conversation, we consider the iconic baby boom generation and its use of media. Not as digitally adept as younger generations, boomers nevertheless have adopted mobile and social, to some extent, and they have money to spend. Are marketers pay … | Continue reading
This year, for the first time, smartphones will be the preferred method to access the internet among UK adults, according to eMarketer’s latest UK time spent with media forecast. | Continue reading
A scan of new data from around the world | Continue reading
Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan. | Continue reading
In the latest episode of our "Generations" conversations, analyst Mark Dolliver and researcher Jennifer Pearson consider Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, … | Continue reading
For UK consumers, some mobile ad formats are especially irksome, according to a recent study commissioned by ad tech firm InSkin Media. But some were less bothersome—and spurred decent engagement to boot. | Continue reading
Instagram’s users are engaging with video content at increasing levels, and smart publishers are cranking out digital video to capitalize on the trend. | Continue reading
Although Facebook has been banned in China since 2009, it continues to make efforts to regain a toehold in the market. | Continue reading
In the latest conversation in our series of "Generations" podcasts, we look at the millennial generation and the ways they use—and don't use— media. eMarketer's Mark Dolliver and Jennifer Pearson consider millennials young vs. millennials old, their TV and dig … | Continue reading
A scan of new data from around the world | Continue reading
In the second episode of our "Generations" series, eMarketer's Mark Dolliver and Jennifer Pearson discuss the media habits of teens, and the challenges that marketers face when trying to communicate with this emerging generation. | Continue reading
A scan of new data from around the world | Continue reading
For teens, the ads on YouTube are adding up—but this hasn’t stopped them from accessing the platform daily. | Continue reading
The purchase of on-demand delivery marketplace Wing.ae could help increase ecommerce’s lagging share of retail sales in the region by improving delivery issues that some see as an ecommerce inhibitor. | Continue reading
The Telecom Regulatory Authority of India has been lobbying Apple to greenlight its Do Not Disturb app, but the company claims it violates its internal privacy policy. | Continue reading
The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider. | Continue reading
Artificial intelligence has the potential to have an impact on many areas of customer relationship management (CRM), according to an IDC report commissioned by CRM solution provider Salesforce. | Continue reading
But there are signs that JD.com is making steady gains into what once seemed like Alibaba’s insurmountable lead. | Continue reading
How do kids today use digital media, and what does it mean for the future of digital media and marketing? eMarketer's Mark Dolliver and Jennifer Pearson offer data and insight about the intersection of children and media. | Continue reading
Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions. | Continue reading
A scan of new data from around the world | Continue reading
Media consumption patterns are changing, and the notion of prime real estate for advertisers is changing along with it. Joey Chung, co-founder and CEO of The News Lens, talks about how the company works to make its digital ad inventory enticing to advertisers. | Continue reading
A scan of new data from around the world | Continue reading
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. The constant connectedness a smartphone enables—or imposes—is a central fact of life for them. | Continue reading
Spending attributed to affiliate marketing in Germany jumped 9% last year, boosted by an increase in mcommerce sales derived from the practice. | Continue reading
A scan of new data from around the world | Continue reading
eMarketer projects US proximity mobile payment transaction value will nearly quadruple between 2017 and 2021. Low- to medium-value, high-frequency transactions—such as buying a coffee or groceries—will be a key driver of future growth. | Continue reading
UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content. | Continue reading
Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw. | Continue reading
Singapore-based Grab now counts Toyota among its investors. The ride-hailing service is also expanding its digital payment service in a bid to corner Southeast Asia's market. | Continue reading
Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong, founder of marketing research firm Zebra Intelligence, shares a first-hand perspective on teens' soci … | Continue reading
Demark appears on track to see another double-digit gain in business-to-consumer (B2C) ecommerce in 2017, following a first half in which fast-rising mcommerce sales pushed up overall B2C ecommerce by 13%. | Continue reading
A scan of new data from around the world | Continue reading
Shipments of Android smartphones dominated Australia in the second quarter of the year, thanks to the launch of new devices running the OS. | Continue reading
Over a third of SVOD subscribers in the US share their passwords, but nearly 60% say they would buy subscriptions if that was no longer an option. | Continue reading
A scan of new data from around the world | Continue reading
Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology. | Continue reading
UK desktop and laptop users read more online news content from the BBC than any other major publisher. But other UK news providers rely more on social and search to draw eyeballs. | Continue reading
Concerned about the fake news that runs rampant online, programmatic advertising decision-makers in North America are taking measures to ensure their ads don’t appear on questionable sites. | Continue reading
Tech firms in China continue reaching into Southeast Asia to keep their growth on the upswing. This time it’s ride-hailing firm Go-Jek benefitting from JD.com’s largesse. | Continue reading
A scan of new data from around the world | Continue reading
A recent study of US internet users found that very few have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. | Continue reading
Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind. | Continue reading