British Style Collective, presented by The Clothes Show in association with Alcatel, is inviting thefuture generation of creatives to step inside its Creative Hub, a fashion experience housed in four rooms. | Continue reading
Brett Booth, partner at Urban Nerds, discusses what the Fyre organisers should have known about influencer marketing strategy for festivals | Continue reading
Retailer H&M is hosting a number of in-store events to celebrate the opening of its largest UK store at Westfield Stratford City. | Continue reading
Financial services brand Barclaycard is bringing back its Open House, taking place from 3-7 July, between two weekends of live music at Hyde Park. | Continue reading
Fast food brand McDonald's is launching a summer music series throughout May at the brand's Sixth Avenue location in New York. | Continue reading
Live and experiential agency WRG has appointed Tim Collett as head of live events after leaving his role as executive producer at Jack Morton. | Continue reading
Jay Burgesson, commercial director at the Food Show, featured in the Event 100 Club's first ever 30 under 30 list. He chats to Event about his experience of the industry, new career moves and future ambitions. | Continue reading
Soft drink brand Zeo is launching its Dry Bar today (4 May) in east London, offering guests a programme of fitness, fashion and nutrition. | Continue reading
Events this weekend include an immersive theatre activation from Easyjet, the launch of Belvedere's Sunset Sessions and a Field Day taster session in Soho. | Continue reading
Vaping brand Blu has partnered with London club Ministry of Sound as part of a new strategy that will expose the brand to dance music enthusiasts. | Continue reading
The Open University has installed a pop-up reflection cube today (3 May) on London's Southbank, inviting guests to reflect on their next career moves. | Continue reading
Sir Richard Branson launched the first ever Virgin Sport Fitness Festival on 30 April, and welcomed an estimated crowd of 20,000 guests to the event. | Continue reading
Budget hotel brand Ibis Hotels is embarking on a UK gig tour as part of its Ibis Lates series. | Continue reading
Integrated marketing agency Brand & Deliver has promoted Hayley Lawrence to the role of managing director. | Continue reading
The Mayor of London's international promotional agency, London & Partners, has appointed Laura Citron as chief executive officer. | Continue reading
Sony Electronics is celebrating its range of A1E Bravia OLED televisions through an immersive art installation that will debut in New York this week. | Continue reading
Fuse and TRO have been jointly appointed to run Nissan's experiential activation at the UEFA Champions League final in Cardiff in June. | Continue reading
Maserati celebrated its latest Instagram takeover campaign with live music performances and an immersive journey through food and drink inspired by the automotive brand's newest model. | Continue reading
In partnership with Airbnb, Martini is giving one lucky winner and a guest the chance to spend the night in the Williams Martini Racing garage at the Silverstone Formula One track. | Continue reading
Barbados Tourism Marketing is set to bring a Barbados-themed festival to central London from 5-7 May. | Continue reading
The Economist has launched its latest #feedingthefuture campaign, with activations taking place across London, Manchester and Birmingham. | Continue reading
Luxury ice-cream brand Häagen-Dazs is staging a multi-sensory ice cream photography experience, with the aim of finding the 'greatest ice cream photographer'. | Continue reading
Beer brand Red Stripe has launched This Feeling TV and is inviting guests to be part of the audience at a live event tonight (27 April) in London. | Continue reading
Limoncello brand Pococello is bringing a taste of the Amalfi Coast to East London from 28-29 April with an Italian food and drink sampling experience. | Continue reading
Bourbon brand Jim Beam Black is staging a barbershop pop-up at its Jim Beam American Stillhouse, offering guests complementary haircuts and beard trims. | Continue reading
Communications agency Eulogy has launched an events and experiential service in response to the rise in the 'experience economy'. | Continue reading
Live communications and events agency Parallel Blue has promoted Paul Martin to managing director, replacing John Denton, who will step down after 26 years. | Continue reading
Events this weekend include Chang Beer's Sensory Trails, B&Q's pop-up and the UK's first Margarita Rumble sponsored by Jose Cuervo. | Continue reading
Vodka brand Belvedere has partnered with London venue Sky Garden to launch 'Belvedere Sunset Sessions', with the aim of celebrating grass root talent in the UK. | Continue reading
Crisp brand Pringles created an edible flavour cloud in London today (26 April) with TV personality, Kelly Brook. | Continue reading
Fitness brand David Lloyd is to offer group napping classes designed to help guests reinvigorate their minds, improve moods and burn calories. | Continue reading
Mickey Mouse's Roadster Racer has arrived in London to promote the launch of the TV programme on Disney Junior and DisneyLife. | Continue reading
Event promotion platform Invite the Media has announced a new Eventbrite integration to help event organisers increase both the media value and commercial value of their events. | Continue reading
Cognac brand Martell is to launch a Martell Suite in London's Mondrian Hotel on 26 April to showcase the heritage of the brand's classic beverage. | Continue reading
Skin care brand Neutrogena is set to launch its Beauty Box in London's Box Park Shoreditch, which will feature experiential activity. | Continue reading
Experiential and live communications agency Maynineteen has been acquired by places consultancy, PinPointer. | Continue reading
Online music platform SoundCloud has embarked on a DJ tour across the UK, with the aim of showcasing up-and-coming DJ talent. | Continue reading
Airline Easyjet is set to bring an immersive theatre experience to London from 5-6 May, which aims to transport guests to the French Côte d'Azur. | Continue reading
Crisp brand Pringles will launch a flavour cloud with TV personality Kelly Brook at Potters Field park in London tomorrow (26 April). | Continue reading
Brand experience agency 2Heads has appointed Leslie Chase as vice president of client services at the agency's LA office. | Continue reading
Swiss herbal sweet brand Ricola is launching an Urban Herb Garden Project, which will be unveiled in London's Potter's Field Park on 2 May. | Continue reading
Online casino Casumo has selected brand experience agency PD3 to bring its three-year sponsorship deal with AEG to life. | Continue reading
DIY brand B&Q has launched a pop-up outdoor space in London's Soho, in a bid to give Londoners a space to relax, enjoy and be entertained. | Continue reading
Communications agency We are Vista has expanded its exhibitions team with the appointment of Kate Greenwood as production manager. | Continue reading
With the number crunchers letting us down on a major scale in failing to predict both Trump and Brexit victories, Sense's Alex Smith says its time to engage with people rather than just figures. | Continue reading
Westfield Stratford City and Westfield London are marking their partnership with London Food Month (LFM) with a food and cinema experience. | Continue reading
Live and experiential agency WRG has recruited Dave Johnstone to the newly-created role of technical director. | Continue reading
Virgin Money is running an interactive games and sports-themed lounge to celebrate its sponsorship of the London Marathon, which is taking place this Sunday (22 April). | Continue reading