Seth Godin says, “Content marketing is the only marketing that’s left”. And you’d think that it’s a hyperbolic statement. But you know what, statistics don’t lie – and nor does Seth. Here are some statistics that back up Seth’s claim: 70% people want to learn about a company via … | Continue reading
For Google (and other major search engines) to perceive your website as a go-to information resource and bring it up in relevant search results, you need to consistently publish unique content. Unless your content is unique, whether an article or a blog post, it’s hardly going to … | Continue reading
Almost 3 million blog posts hit the web everyday. Whether it’s the search engine results, social media newsfeeds or emails, there’s enough content to boggle anyone’s mind. Businesses are vying against one another to attract the most eyeballs. Content writing isn’t about typing a … | Continue reading
Content writing and copywriting – they’re the same thing. Since the function of both a content writer and a copywriter is to essentially write, you can pick whichever term you like better to advertise and hire professionals for a writing position in your company. Content writer a … | Continue reading
The purpose of every product copy is to answer the question ‘what will this product do for me?’ so that it can motivate buyers and drive them straight to the shopping cart to purchase it. Rarely do we come across product descriptions that are crafted to sell. What occurs in most … | Continue reading
‘High quality content’ is not marketers’ buzzword anymore. And the debate over what matters more – quantity or quality – has long settled. When it comes to content creation, each one of today’s savvy marketers strives for high quality content because that’s what major search engi … | Continue reading
The rapidly changing healthcare landscape, including the transition from a fee-for-service reimbursement model to value-based payment system, is forcing every healthcare facility to raise the bar. Whether it’s a physician’s office, a nursing home, an urgent care center, a small c … | Continue reading
Often, many start-ups, small, manufacturing and technology companies don’t hire technical writers to create user manuals, tutorials, knowledge base etc. They assign technical writing projects to their in-house developers. This is a mistake which businesses should avoid. Though de … | Continue reading
So, your website is finally live! Hopefully, the developer and the graphics designer did a nice job of making it look modern with a well-planned color scheme, interesting (and readable) typography, giant product images, a consistent theme and a navigational structure which would … | Continue reading
Do you really understand what social media is, and what it isn’t? A lot of online marketers don’t. Social media is certainly not about creating pages for your business or company and starting to post loads of promotional stuff – in the hope of immediately pulling in customers or … | Continue reading
Just like you create a brief for everything else, you should also write a content brief for every distinct section of your website. Writing content that hits the nail on the head is a challenge in itself, more so if you have an entire team working on a content project. After you … | Continue reading
To achieve success in the digital age, every business needs to leverage content marketing. No matter how useful your product or service is, you can’t market it without high quality content. But are you aware of the emerging content marketing trends? We have already crossed 2016Q1 … | Continue reading