Trial or Freemium? Get the Best of Both with a Reverse Trial

Learn how a reverse trial combines trial and freemium. Use it to catapult your business growth and drive both product usage and conversions. | Continue reading


@amplitude.com | 1 year ago

What Are Vanity Metrics and How to Stop Using Them

Learn about vanity metrics. What are vanity metrics? How do you identify them? And how do you replace them with better KPIs? | Continue reading


@amplitude.com | 1 year ago

Amplitude (YC W12) Launches a CDP

Accelerate the data-to-insights-to-action loop for digital teams with a CDP that natively integrates with the leading digital analytics solution. | Continue reading


@amplitude.com | 1 year ago

Every Product Needs a North Star Metric: Here’s How to Find Yours

An introduction to product strategy with examples of north star metrics across industries. | Continue reading


@amplitude.com | 3 years ago

Nova AutoML: A New Architecture for Predictive Insights

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@amplitude.com | 3 years ago

Signs You’re Working in a Feature Factory – 3 Years Later

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@amplitude.com | 4 years ago

Re-architecting our storage layer to get 3x improvement in query performance

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@amplitude.com | 4 years ago

Anyone confused between Causation and Correlation?

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@amplitude.com | 5 years ago