Counting satellites and subscribers Amazon said on Tuesday that it’s agreed to acquire satellite company Globalstar, a major step for the e-commerce business as it works to build out a space-based Wi-Fi service through its Leo initiative. Amazon also announced that it signed an a … | Continue reading
Apple growing at double market rate. According to the latest research from Omdia, total shipments of desktops, notebooks, and workstations in 1Q26 increased by 3.2% year-over-year to 64.8 million units. Notebooks (including mobile workstations) saw a modest year-over-year increas … | Continue reading
Q2 forecast update BofA raised the firm’s price target on Apple to $325 from $320 and keeps a Buy rating on the shares ahead of fiscal Q2 earnings due after market close on Thursday, April 30. The firm, which sees upside to Street estimates given continued strong sales of iPhone … | Continue reading
Seeing is believing AI is attracting all the attention but one should be careful because if there is one thing about technology is that timing is everything and when attention is concentrated it signals that time is distorted. In a recent interview Apple management was asked abou … | Continue reading
Pay attention to the quiet ones Interviewed by Hansen Hsu on 2023-09-20 in Mountain View, CA Serlet joined Xerox PARC’s Computer Science Laboratory in 1984, working in the Cedar/Mesa programming language and development environment, still creating design tools for VLSI, developin … | Continue reading
Revenues and growth rates for iPhone, Mac, iPad, Services, Wearables, plus Net Sales, Gross Margin, Operating Expense, Other Income and Expense, Tax Rate, Net Income, Share Count and EPS with a comparison to CFO guidance. Kevan Parekh, Apple CFO: As we move ahead into March, I wo … | Continue reading
In this episode of Asymetric Podcast, Horace reminds himself to buy flowers, shares the one product he feels has set Apple apart over the years, and gives us a preview of his latest research. | Continue reading
Antler tipping doom denial. The MacBook Neo is turning the whole PC world on its head. Tip o’ the antlers to Horace [Dediu], who says: …a doubling of the Mac user base is certainly a worthy and achievable goal over the next decade. Now, before you sniff and say “Where were these … | Continue reading
$3000 makes it low-end The Studio Display XDR’s medical image calibration feature received FDA clearance, which means radiologists are now able to use the display for viewing medical images. Apple marketing chief Greg Joswiak confirmed today that U.S. radiologists can connect the … | Continue reading
Nokia and the Smartphone. The Ben Thompson Interview Part 3, April 2nd, 2026 As you know, as we crossed into 2001, the great crash occurred. Ben Thompson • 25:05Yep. And suddenly a job offer from a big phone company sounds pretty great. Horace Dediu • 25:09Yeah, but the crash occ … | Continue reading
260 million Mac users? Huge room for growth. It’s a massive untapped opportunity for Apple, whose Mac installed base of 260 million units lags far behind the iPhone installed base of 1.5 billion units. Mohan believes the total addressable market for the Neo could be $32 billion f … | Continue reading
Asymco Bulletin is a digest of all the work we have published for the week ending Apr 12, 2026. Research Can a company outlive its founder? Microsoft at 51, Apple at 50 and The Auteur Theory of Business Much more was said of Jobs’ departure signaling the end of Apple than of Gate … | Continue reading
A lively discsussion of Apple topics such as: Geopolitics: China concentration; Taiwan tail risk Financials: Solid near-term growth AI: Critical narrative shift; to be proven Growth Strategy: User expansion Business Model: Evolution: hardware → services → Personal AI platfor … | Continue reading
Historic growth? The Omdia research group says Mac sales grew 10.7% year-over-year in the first quarter of 2026, while the IDC research system says the growth was 9.1%. Now Gartner says Mac sales grew 12.7% year-over-year. This research group says Apple sold approximately 6.7 mil … | Continue reading
AI boosting Mac sales. Mac mini and Mac Studio orders are facing unusually long shipping delays, stretching up to 4-5 months. This could hint at an upcoming M5 refresh or supply constraints. After a few months of delay, Apple refreshed the MacBook Pro and MacBook Air lineup with … | Continue reading
Build it and they will come? ON September 3, 1821, 37 years after James Watt invented the concept of horsepower and started charging £5/horsepower/year for the use of his steam engine, the first demonstration of the production of a mechanical force by the interaction of an electr … | Continue reading
Redundant or Post-PC? Today marks the 16th anniversary of when Apple released the first-generation iPad. After Steve Jobs announced the iPad on January 27, 2010, it launched a few months later on April 3, 2010. The iPad was the first device that Apple released with a custom-d … | Continue reading
Run for the hills Editor’s Note: Join Horace and our special guest Gene Munster for the Asymco Office Hours Live Q&A, today. Wed April 8 at 12pm ET / 9am PT. Asymco One are welcome to ask questions and will have access to the transcript and recording. Sign up for the Office Hou … | Continue reading
A tale of two Apples What are the odds of it surviving another year, ten years, 50 years? Companies don’t last long. A recent study that analyzed thousands of European firms yielded a corporate life expectancy figure of 12.5 years. The Boston Consulting Group analyzed the entry, … | Continue reading
Apple’s iPhone continued strong sales in February Apple’s iPhone continued strong sales last month, thanks to the popularity of the iPhone 17 line, Bernstein analysts wrote in an investor note on Monday. According to the report, global iPhone sell-through increased 26% year over … | Continue reading
We are elated to have Gene Munster join our Live Q&A. Asymco Office Hours will take place on: Wed April 8 at 12pm ET / 9am PT. Asymco One subscribers can sign up to attend the live Q&A and ask questions. We are now opening the registration to non-subscribers to watch live. Asymco … | Continue reading
Is this intentionally unintelligible? From a note to KeyBanc clients that landed on my desktop Monday. “We remain SW AAPL. Our KFLD shows Indexed Spending +37% m/m, which is above the three-year average of +12% m/m, and +11% y/y vs. +4% y/y in Feb. We think the inflection was lik … | Continue reading
3500 users surveyed In surveying roughly 3,500 smartphone users, the average monthly spend of a user has increased to around $13, up from the three-year average of roughly $9, “driven by broader application adoption and mix shift toward higher-value offerings,” analyst Amit Darya … | Continue reading
Cash flow is a fact, earnings are an opinion and share price is a dream. A company’s total worth is the number of outstanding shares multiplied by their value. This product is called the market capitalization or Market Cap. That’s a simplification. If you want to be more accurate … | Continue reading
Not reading this article is probably a wise decision. Shares could perform in line with the S&P 500’s long-term average Investors can follow a straightforward exercise to try and figure out where Apple’s stock price will be in late March 2031. It’s important to consider both the … | Continue reading
On April 4, 1975, Bill Gates and Paul Allen founded Microsoft, a software company destined to become a tech behemoth (and key Apple frenemy). Perhaps the most interesting thing about Microsoft and Apple is just how similar the companies were in several ways. Gates and Steve Jobs, … | Continue reading
Asymco Bulletin is a digest of all the work we have published for the week ending Apr 5, 2026. Podcast Apple at 50: Ben Thompson of Stratechery interviews Horace Dediu → Horace describes his journey from Romania to becoming a leading tech analyst, highlighting his experiences at … | Continue reading
Mark your calendars! The next Asymco Office Hours Live Q&A will be on Wed April 8 at 12pm ET / 9am PT. Asymco One subscribers can sign up to attend the live Q&A. Office Hours Live Q&A is open to Asymco One subscribers. Contact us at events@asysmco.com if you have any questions. | Continue reading
Not just the iPhone. Both the Mac and iPad marketshare in China grew year-over-year in 2025, according to new data from the Omdia research group. Apple sold 700,000 Macs in the fourth quarter of 2025 for 6% market share. That compares to sales of 600,000 Macs and 5% market share … | Continue reading
Bucking the Trend Global notebook shipments are showing clear signs of further weakening, according to TrendForce’s latest findings on the notebook industry. Subsequently, TrendForce has revised its 2026 full-year shipment forecast downward from -9.2% to -14.8% YoY amid expectati … | Continue reading
Ben Thompson interviews Horace Dediu, founder of Asymco, to discuss his journey from refugee to influential tech analyst, his early career in research and business school under Clayton Christensen, and his time at Nokia during the rise of the iPhone. The conversation explores Di … | Continue reading
An experience money can’t buy NASA’s Artemis program is about to get the cinematic treatment it deserves — and Apple Vision Pro owners are in for an unforgettable ride… On Monday, March 30, 2026, filmmaker and space documentarian Cosmic Perspective (@considercosmos) shared thrill … | Continue reading
Shameful. “I sold it too soon. But, I bought it even sooner, so,” Buffett told CNBC’s Becky Quick in an interview Tuesday on “Squawk Box” . Apple remains Berkshire Hathaway’s largest holding even after the conglomerate trimmed its stake to $61.96 billion at the end of last year, … | Continue reading
What did I just say? A new analysis of computers used in the enterprise finds that Macs and iPhones last much longer and have far fewer problems. Macs in enterprise settings typically last for five years, besting the three-year lifespan for Windows PCs, according to a company tha … | Continue reading
iPhone 70th anniversary edition will have a new camera Apple CEO Tim Cook was also asked whether he could ever see the company being led by AI execs, and he said absolutely not, even in a 50-year time frame. “When you look at the leadership page,” he says of future Apple, “there … | Continue reading
Measuring valuation in an era of AI. “Given Apple’s free cash flow and we are about to embark on one of its most lucrative product rollouts since the big screen iPhones in 2014 – there is a case for Apple’s stock regaining some ground,” Melius analysts wrote in a note to clients. … | Continue reading
Remember the orifices? Apple’s top-line is benefiting from an expanding enterprise footprint. In the first quarter of fiscal 2026, the company saw strong adoption with Snowflake deploying more than 9,000 Mac devices while AstraZeneca rolled out more than 5,000 M5-powered iPad Pro … | Continue reading
Attach rates for iCloud reached about 42%, while Apple Music stood near 30% The iPhone ecosystem is showing signs of increased customer loyalty and steady demand, while its high-margin services business remains a key support to profitability, according to UBS analysts. The bank, … | Continue reading
Oh the humanity On Tuesday, Apple announced updates to its Apple Business program Apple Business isn’t so much a new thing as a consolidation of what used to be two separate products–Apple Business Manager and Apple Business Essentials–into one. The new platform includes device m … | Continue reading
Asymco Bulletin is a digest of all the work we have published for the week ending Mar 28, 2026. Research The Next 50 In Apple’s first 50 years it shipped 5.13 billion computers. This shipment total is higher than any other computer company in its first 50 years. There actually ar … | Continue reading
Says Neal Stephenson who first coined the term “metaverse” This revelation came soon after Meta canceled the Metaverse. My thought was immediately, will Meta rename itself back to Facebook? We’ll get to that soon, but first let’s look into Neal Stephenson’s mea culpa: When I was … | Continue reading
How everyone is wrong about AI The newspaper was an unexpected development It was not a product that anyone asked for. Like many innovations, it wasn’t an invention. It was not patented or discovered in a laboratory. It emerged as a result of the convergence of three disparate te … | Continue reading
Market analysts analyze market Francisco Jeronimo, Vice President of Client Devices at IDC, told Benzinga, “The MacBook Neo will have a significant impact on the low-end PC segment, particularly in education, which accounts for 6.7% of global PC shipments, or 13.4 million units i … | Continue reading
Apple the only major global smartphone vendor expected to gain share in 2026 A new global smartphone survey from Morgan Stanley points to record iPhone upgrade intent in 2026. The AlphaWise survey shows next-12-month upgrade rates in the U.S. and China hitting “all-time highs,” w … | Continue reading
When the going gets tough… “Apple is moving into attack mode. They see the memory crisis as an opportunity to gain share,” said Francisco Jeronimo, Vice President at IDC. “All other smartphones in this price range will have to increase prices,” he added, noting that the shift cou … | Continue reading
iPhone Air share of mix samples 2x iPhone Plus Explore how Apple’s C1X modem performs in the real world, with Ookla Speedtest data from Q4 2025 showing the iPhone Air matching Qualcomm’s X80 download speeds while setting new latency benchmarks. iPhone Air marginalizes competing s … | Continue reading
Make no small plans 50 already? It seems only a blink of an eye since I wrote Apple at 40. Let’s try copy & paste. In Apple’s first 40 50 years it shipped 1,591,092,250 5,126,211,000 computers. This shipment total is higher than any other computer company in its first 40 50 years … | Continue reading
19 years of failure Apple TV completes 19 years since its launch, as reports suggest a new model may arrive soon. Apple introduced the original Apple TV in January 2007, and released it in March the same year. The device marked Apple’s early step into home entertainment. From sim … | Continue reading