Startup Trends to Watch in 2020

In a previous post, we shared that our Fundraise Concierge team has been fortunate to work, interact, and learn from more than a thousand startups in 2019 | Continue reading


@atrium.co | 4 years ago

The metrics that should be in your pitch deck

You’re thinking of fundraising for your startup. No doubt you’ve heard from others that you'll need to “know your numbers” when you begin this process. | Continue reading


@atrium.co | 4 years ago

A solid narrative is critical to your fundraise pitch

Creating a pitch deck and meeting with investors are both elemental aspects of the fundraising process—but there is something critical that needs to | Continue reading


@atrium.co | 4 years ago

Building a Sales Team from Zero to Ten

I recently shared a post on building a deal desk function which is a topic I’m often asked about when talking to sales leaders within the growth stage of | Continue reading


@atrium.co | 4 years ago

Good Guide for Founder's on Secondaries

This article was originally published on TechCrunch as part of an ongoing series from industry experts, covering hot topics that founders are wrestling | Continue reading


@atrium.co | 4 years ago

Integrating E-Signatures into Legal Workflows

Atrium is a technology company and a corporate law firm, and as one might imagine, somebody will eventually need to sign just about any document the firm | Continue reading


@atrium.co | 4 years ago

What I Wish I Had Known at Demo Day: Tips from Past YC Founders

Demo Day is an exciting yet overwhelming time for startups. As you prepare for the busy days ahead, we pulled together some advice from past YC founders including a snap-style video from Justin as a flashback.   Your pitch and | Continue reading


@atrium.co | 4 years ago

Architecting a Roles and Permissions System Using Rails, GraphQL and React

Atrium is a tech-enabled law firm—we have attorneys who practice law and engineers who build software. Currently, we’re building a software platform that makes the collaboration between our clients and attorneys more efficient and transparent. Within this platform, we recently | Continue reading


@atrium.co | 4 years ago

Series A Term Sheets: What to Know and How They Compare to Other Rounds

One of the most significant milestones for founders is raising their first round of institutional capital from outside investors—otherwise known as Series A funding. When you reach this stage, your startup is likely generating steady revenue but it’s probably not | Continue reading


@atrium.co | 4 years ago

Series A Term Sheet Negotiations

Ten things to consider when negotiating a term sheet Fundraising is an exciting but stressful time for every founder. With the sole focus usually on getting a term sheet, many times founders can be overwhelmed by what comes next. Atrium | Continue reading


@atrium.co | 4 years ago

Founder’s Guide to the Investor Communications Process

The step by step guide to managing investor meetings while fundraising—like a CRM for investors. | Continue reading


@atrium.co | 4 years ago

The Founder’s Guide to Emotions

As an Enneagram Type 7 (The Enthusiast), I’ve spent my life chasing new highs and running from my “negative” emotions. I must have been fated to find a career in startups, which provide a constant rollercoaster of both. New highs: | Continue reading


@atrium.co | 4 years ago

How to Set Up Your Company to Hire and Retain New Parents

As a repeat founder and now a new parent of a 19-month-old toddler, I have learned a lot in the past few months about the ins and outs of juggling parenting while running an early stage startup. And let me | Continue reading


@atrium.co | 4 years ago

Behind the Scenes of Atrium Records

Atrium recently released a new customer-facing software product to all of our clients: Atrium Records.   “Atrium Records creates a collaborative file locker for you and your lawyer so you always have access to the latest versions of corporate documents.” | Continue reading


@atrium.co | 4 years ago

Debugging Your Startup

Every CEO goes through times when they say to themselves “things just aren’t working.” While this might very well be true, what is not true is the feeling that generally accompanies it: “I’m all alone and this is a unique | Continue reading


@atrium.co | 4 years ago

Pre and Post-Money SAFEs: Choosing the Right One for Your Startup

This article was originally published on TechCrunch as part of an ongoing series from industry experts, covering hot topics that founders are wrestling with every day as they build their companies. — With Y Combinatorʼs Demo Day taking place at Pier…Read On | Continue reading


@atrium.co | 5 years ago

My Startup Legal Nightmare–And the Cost of Cutting Corners

I started out trying to save money… and learned that cheap legal costs you more than money down the road.…Read On | Continue reading


@atrium.co | 5 years ago

Advantages of growing a startup outside SV (In Chicago)

I’ve often heard others talk about the downside of running a startup away from Northern California. While there are undeniably…Read On | Continue reading


@atrium.co | 5 years ago

Why Founders Should Start with a Website, Not a Mobile App

When I was a Stanford undergraduate in 2012, everyone seemed to be building apps. The sexiest tech startups—Snap, Uber, Facebook—were…Read On | Continue reading


@atrium.co | 5 years ago

The Founder’s Guide to Understanding Investors

As Justin Kan’s Chief of Staff, I am actively involved in operating Atrium and investing in early-stage startups. Founders ask…Read On | Continue reading


@atrium.co | 5 years ago

How GitHub scaled their product team

Between starting my own companies and helping to scale Github, I realized that I could have more impact in product…Read On | Continue reading


@atrium.co | 5 years ago

Why you need a sales ninja (and not too early)

Most early-stage startups hire salespeople way too early. In this world of rapid iteration, the impetus to hire your first…Read On | Continue reading


@atrium.co | 5 years ago

Justin Kan's Guide to the YC Interview

Twice a year, I get a ton of cold emails asking some version of the following question: how can I…Read On | Continue reading


@atrium.co | 5 years ago

How founders can be better designers (with no experience)

I’m not a designer. I have a degree in Computer Science and have worked as an iOS developer and a…Read On | Continue reading


@atrium.co | 5 years ago

How founders can invest in other startup founders

Since starting my first company at 22, I’ve invested in over 70 private companies. I’ve seen some great financial returns,…Read On | Continue reading


@atrium.co | 5 years ago

DHH on Competition, Growth Targets, and How to Incentivize Employees

David Heinemeier Hansson, better known as DHH, needs no introduction. He is the creator of Ruby on Rails, founder and…Read On | Continue reading


@atrium.co | 5 years ago

Andrew Chen on Startup Growth: Zero-To-One vs. One-To-N

When I asked Andrew Chen about “startup growth,” I immediately realized my mistake. “I think maybe we’ll use more precise…Read On | Continue reading


@atrium.co | 5 years ago

Why You Should Reconsider VC Funding for Your Startup

A lot of companies get VC funding without truly considering their other options. Founders need to consider the tradeoffs they’re…Read On | Continue reading


@atrium.co | 5 years ago

Founders and CEOs need to be proactive about diversity and inclusion

Project Include, the non-profit I co-founded, helps companies build cultures that are diverse and inclusive. Through our Startup Include and…Read On | Continue reading


@atrium.co | 5 years ago

Join a startup if learning trumps stability

I’ve spent my entire professional career in the startup space. After a couple successes (and more than a couple failures),…Read On | Continue reading


@atrium.co | 5 years ago

How Justin Kan’s Mom Taught Him How to Lead

This article originally appeared on the Torch.io blog and was featured in BusinessInsider. It isn’t often that someone who’s built…Read On | Continue reading


@atrium.co | 5 years ago

Why startups need to approach SEO differently than established companies

TL;DR The SEO playbook for seed-stage startups is different than for established companies. Young startups often lack domain authority, volume…Read On | Continue reading


@atrium.co | 5 years ago

How to Pivot and (When To) Sell Your Startup: Lessons from 2 Exits – Atrium Blog

In my 10+ years as an entrepreneur, I’ve sold two companies: Clickpass, a single sign-on mechanism sold in 2008, and…Read On | Continue reading


@atrium.co | 5 years ago

Why I Love B2B Over B2C for Startups and Entrepreneurs

The biggest technology companies in the world are typically consumer internet companies, like Amazon, Google, Apple, and Facebook, so it’s…Read On | Continue reading


@atrium.co | 5 years ago

Why My Acqui-Hire Failed (And What You Can Learn)

My advice for getting acqui-hired: don’t. But if you are going to get acqui-hired, learn from my mistakes While there…Read On | Continue reading


@atrium.co | 5 years ago

Startup Fundraising in 2018: What We’ve Learned Helping Clients Raise $500M

There’s never been a better time for raising startup capital, but this makes things increasingly complex for founders. Venture financing…Read On | Continue reading


@atrium.co | 5 years ago

How to Start the Right Company: Startup Tips from Sam Altman

Growing companies is just as important as starting companies. Making a really successful startup requires two very different skills: Product…Read On | Continue reading


@atrium.co | 5 years ago

Sam Altman: How to Avoid Distractions and Start the Right Company

Growing companies is just as important as starting companies. Making a really successful startup requires two very different skills: Product…Read On | Continue reading


@atrium.co | 5 years ago

How to Raise Seed Stage Funding: The Startup Guide

We learned something interesting by running Atrium Scale, a bootcamp for raising Series A funding from VCs: many applicants aren’t…Read On | Continue reading


@atrium.co | 6 years ago

How to Find Investors and Get Email Intros

The key to meeting VCs isn't cold emails or playing a high-volume game — it's all in the introductions. And anyone can get them.Read On | Continue reading


@atrium.co | 6 years ago

Behind the Scenes: How Sisun Lee Raised $8M

There is no conventional timeline on when you should raise money. It’s whenever you have a winning recipe to scale…Read On | Continue reading


@atrium.co | 6 years ago