The Missing Piece of Your Talent Recruitment Strategy: Content

If you're experiencing trouble finding the right job candidates, make sure you're using your company's content to your advantage. | Continue reading | 6 years ago

7 Books That Will Inspire Your Content Marketing

These seven books have inspired me in past year, so if you're guilty of occasional book neglect, I hope this list will be helpful. | Continue reading | 7 years ago

A Farewell Letter to My Influence & Co. Family

It’s hard to put into words what Influence & Co. has done for both my career and personal growth, which is why this announcement is so bittersweet. | Continue reading | 7 years ago

Social Activity Is the Missing Link in Your Branding Strategy

Social media isn’t just about sharing and distributing the content your company creates, nor is it something that should be left to your marketing team. | Continue reading | 7 years ago

3 Approaches to Rewriting That Will Stop You From Crying

Here are some tips that will get you out of your head to ensure you're not taking major changes to heart during a rewrite: | Continue reading | 7 years ago

Omnichannel Marketing and Your Long-Term Brand Strategy

The world of marketing and brand management has grown fairly complex. We’ve evolved into omnichannel marketing masters. | Continue reading | 7 years ago

Content From Women You Should Be Reading

To celebrate International Women's Day, here are my suggestions for content from women you should be reading: | Continue reading | 7 years ago

Google to Content Marketers: "Keep Up"

Marketers lament the engine's ever-changing algorithm, yet recent auxiliary changes may be of greater consequence for content creators. | Continue reading | 7 years ago

The Content Marketer’s Guide to Repurposing Content

Your team has valuable ideas to share with your audience, and repurposing content allows you to put those ideas to use in as many ways as possible. | Continue reading | 7 years ago

How Small Businesses Can (and Should) Develop Thought Leadership

Young brands can still establish a name and narrative by sharing thought leadership through content. The following tips will show you how: | Continue reading | 7 years ago

How to Use Social Data to Start Sales Conversations

Using this data that your followers exchange through social media can help you better understand their buying behaviors | Continue reading | 7 years ago

How to Deliver the ROI You Need to Increase Your Content Budget

In order to secure more resources to improve your current content strategy, you need your C-suite fully on board. Here's how to showcase critical ROI: | Continue reading | 8 years ago

5 Common Editing Headaches (and How to Solve Them)

After polling editors in the content marketing world on the struggles of their daily work, here are the most common issues that plague our kind: | Continue reading | 8 years ago

[SCRIPTED WEBINAR RECAP] The Tools You Need to Be a Better Content Marketer

Did you miss yesterday’s webinar with Scripted on content marketing tools? No worries, we have the full recap — tools, recording, and slides —right here. | Continue reading | 8 years ago