Let’s say you have a great first version of a product based on an innovative solution that addresses one or more specific customer pain points. The product works, your branding and marketing strategies have helped it gather attention in the media, you have customers, and you have … | Continue reading
Last year, Nick came to us with an idea for an app to book airport pick up and drop for the UK market. The idea represented a chunk of market with substantial untapped potential and little competition until that point. We decided to do a rapid MVP to see how it could work in real … | Continue reading