B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients. | Continue reading
A thank you breakfast following a charity fundraiser in our Boston office spurs a new tradition at Brafton. | Continue reading
Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions. | Continue reading
Understand what social media metrics matter most for your business. | Continue reading
Check out this week's latest trends in the content marketing industry, such as news on Google AdWords and why stock images have to go. | Continue reading
Blog posts will boost your bounce rate, but that’s not necessarily a bad thing. | Continue reading
Google is no longer accepting new standard text ads. Here's what you need to know about the shift to expanded text ads. | Continue reading
Check out these quotes from the NFL GOAT that can easily apply to your content marketing strategies. | Continue reading
Want your marketing strategies to be Super Bowl-worthy? These successful campaigns provide valuable lessons for marketers to score big with your audience. | Continue reading
A lesson in learning more about Google's ranking algorithm through researching a Google Analytics anomaly on our own blog. | Continue reading
Need more proof that quality content matters? Check out these real-world examples of quality trumping quantity. | Continue reading
Discover how to share video on social media for maximum impact. | Continue reading
Discover how length and time impact content marketing quality. | Continue reading
Understand the power of content marketing assets at the solar industry’s disposal. | Continue reading
Brafton CEO Richard Pattinson dissects the transformation of digital marketing and its role now and moving forward. | Continue reading
A closer look at how custom graphics saved a Brafton client's blog from suffering the same unfortunate fate as stock images. | Continue reading
Measuring marketing ROI early on is key for knowing how your content is resonating with your audience. | Continue reading
Learn how Brafton Project Managers satisfy our clients and their target audiences. | Continue reading
The content lifecycle doesn't begin with blogs and end with posting - there's much more to it. | Continue reading
These guidelines will help you determine the best and worst practices for syndicating your brand's content. | Continue reading
Find out how to maximize the value and relevance of content topics for your audience. | Continue reading
Solar checks off every box for optimizing the power of content marketing. | Continue reading
Learn what to include in your brand style guide for content marketing and beyond. | Continue reading
Find out how to avoid ineffective and dangerous black hat SEO strategies in your content marketing. | Continue reading
Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together. | Continue reading
Check out these tips to learn whether to provide prospects with a whitepaper or eBook download. | Continue reading
Want to know what marketers cared about in 2016? Check out our 10 most popular blogs from last year. | Continue reading
Learn how pruning can help optimize your content marketing. | Continue reading
Brafton’s flexible job opportunities gave Katherine Tancreti a chance to pursue her passion for marketing and design in her new role on the Consulting team. | Continue reading
Build a successful social calendar by knowing what days and times to post on social sites. | Continue reading
Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge. | Continue reading
Discover the trends that will shape content marketing in 2017 in part two of our exploration of what’s on the digital horizon. | Continue reading
What trends will shape content marketing in 2017? Read part one of our dive into what’s in store for content marketers in the new year. | Continue reading
These landing page best practices will help bring in more visitors to your site and effectively convert them to leads. | Continue reading
Live video can be a fun and effective content marketing tactic if used correctly. Learn how to leverage it best on Facebook and Twitter. | Continue reading
Follow these lead generation techniques to ensure your site traffic moves smoothly along the sales funnel highway | Continue reading
Just like written content, custom infographics tell a story. Check out these graphic design marketing plans that ruled the visual landscape in 2016. | Continue reading
Social media and content marketing are a marriage made in heaven, but success depends on aligning different types of content with specific platforms. | Continue reading
Email newsletters continue to be some of the most effective ways to engage and nurture both potential and existing customers. Learn from the best company newsletters out there, and you’ll dramatically improve your outreach efforts. | Continue reading
Unsure whether you should publish an article or simply share an update on LinkedIn? Find out how to tell when one is better than the other. | Continue reading
Our analysis of 3 awesome company blogs from 2017. Let these examples be your guidepost for creating a successful blog in 2018. | Continue reading
You can successfully expand your marketing reach by partnering with video, graphic and article syndication sites. | Continue reading
While it has its detractors, there’s no denying native advertising can be an incredibly effective way to combine quality content and commercial goals. | Continue reading
The benefits of working from home are plenty, but how can you stay productive? Read these tips to find out how to get rid of distractions and stay on task. | Continue reading
Searching for the future of content marketing? Look no further than the potential of interactive media. | Continue reading
Here are three brands that won the game of social media with their successful campaigns throughout 2016. | Continue reading
Marketers can learn something from these three podcasts for their own content marketing strategies. | Continue reading
Poor user experience design is a surefire way to drive away website visitors and diminish SEO. Follow these UX examples instead. | Continue reading