Ad legend John Hegarty on the core principles of brand building

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@campaignlive.co.uk | 3 years ago

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@campaignlive.co.uk | 3 years ago

How Biased Are We?

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@campaignlive.co.uk | 3 years ago

And the beat goes on: Flat Eric at 20

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@campaignlive.co.uk | 3 years ago

Gwyneth Paltrow's Goop built a $250m business, almost without advertising

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@campaignlive.co.uk | 3 years ago

New platform aims for radical change in how data consent is collected

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@campaignlive.co.uk | 4 years ago

Google accused of using 'GDPR workaround' to feed personal data to advertisers

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@campaignlive.co.uk | 4 years ago

TfL to track Wi-Fi use to improve ads offering

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@campaignlive.co.uk | 4 years ago

Spinning a Yarn

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@campaignlive.co.uk | 4 years ago

Marketers' belief in numbers

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@campaignlive.co.uk | 5 years ago

Chime gifts 27% Bell Pottinger stake back to agency

VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged. | Continue reading


@campaignlive.co.uk | 6 years ago

Citroën invites Facebook users to shape TV ad

Citroën is allowing social media users to shape an upcoming TV ad promoting its new C3 model, inviting them via Facebook Live to choose which scenes appear in the finished film. | Continue reading


@campaignlive.co.uk | 6 years ago

WPP unveils Wavemaker as name of merged MEC-Maxus agency

Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus. | Continue reading


@campaignlive.co.uk | 6 years ago

New car sales continue to fall but electrics and hybrids boom

New car registrations in August fell 6.4% year-on-year to 76,433, marking the fifth month in a row of decline. | Continue reading


@campaignlive.co.uk | 6 years ago

Labour: ban betting firms from sponsoring football shirts

The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has announced. | Continue reading


@campaignlive.co.uk | 6 years ago

Lego cuts 1,400 jobs after decade of growth comes to an end

Lego has reported a 5% fall in its revenues in the first half of the year to DKK 14.9bn (£1.8bn). | Continue reading


@campaignlive.co.uk | 6 years ago

Sainsbury's Tu launches first campaign by Portas

Sainsbury's is aiming to establish Tu as a "credible British fashion brand" with a new TV campaign featuring a diverse array of street-cast people. | Continue reading


@campaignlive.co.uk | 6 years ago

Apple pulls plug on UK music festival

The Apple Music Festival is coming to an end after ten years. | Continue reading


@campaignlive.co.uk | 6 years ago

Thorpe Park reveals The Walking Dead zombie billboard

Thorpe Park Resort created a gory billboard with zombies feasting on blood and entrails to market its two new The Walking Dead mazes ahead of the theme park's "annual fright nights". | Continue reading


@campaignlive.co.uk | 6 years ago

Campaign launches Experiences channel

Campaign has launched an Experiences channel, dedicated to news, features and opinions on branded events. | Continue reading


@campaignlive.co.uk | 6 years ago

EasyJet creates Dutch sprinkles pop-up café

EasyJet, the budget airline, is celebrating Dutch culture with a pop-up café in partnership with the Netherlands Board of Tourism and Conventions. | Continue reading


@campaignlive.co.uk | 6 years ago

Magners owner C&C strengthens brand presence with pub deal

Magners cider and Tennent's lager owner C&C Group is to boost the presence of its brands in British pubs thanks to the acquisition of pub operator Admiral Taverns. | Continue reading


@campaignlive.co.uk | 6 years ago

Google Adwords updates touch on creative and shopper experience

The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots. | Continue reading


@campaignlive.co.uk | 6 years ago

TalkTalk could quit mobile to focus on broadband

TalkTalk has held meetings with rival mobile operators as it considers exiting its mobile business. | Continue reading


@campaignlive.co.uk | 6 years ago

Heineken research reveals cultural challenges in tackling drink-driving

A major global study by Heineken has highlighted the difficulties in getting people not to drink and drive - with three quarters of drivers considering it an acceptable thing to do under certain circumstances. | Continue reading


@campaignlive.co.uk | 6 years ago

Watch: NME and BFI's rooftop live music and film mashup

The world of NME and the BFI collided through live music and film for rooftop events across the summer, sponsored by cigarette rolling-paper brand Zig-Zag. | Continue reading


@campaignlive.co.uk | 6 years ago

In pictures: Vodafone launches Voxi

Vodafone hosted a secret gig at the Old Truman Brewery to launch its youth network Voxi. | Continue reading


@campaignlive.co.uk | 6 years ago

O2 runs 'broken' billboards to show off screen replacement offer

Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacment on new phones. | Continue reading


@campaignlive.co.uk | 6 years ago

Kristof Fahy seeks new challenge after Ladbrokes Coral role comes to 'natural conclusion'

Ladbrokes Coral chief customer officer Kristof Fahy is to leave the bookmaker at the end of September, 11 months after it was formed from the merger of Ladbrokes and Gala Coral. | Continue reading


@campaignlive.co.uk | 6 years ago

Unruly CEO: Want to win? Be a futurist

It's up to agency and brand leaders to see what's coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood. | Continue reading


@campaignlive.co.uk | 6 years ago

In pictures: Home of Nokia by The Flash Pack

Nokia used a live stream lounge, a room filled with plants and neon lighting, and a dark space dedicated to sound, to debut its new phone. | Continue reading


@campaignlive.co.uk | 6 years ago

Google AdWords updates to aid conversion rate optimisation

Performance oriented digital marketers stand to gain if the new AdWords update can truly optimise for the sake of conversions instead of cost per click. | Continue reading


@campaignlive.co.uk | 6 years ago

X Factor series opener audience down to 6m

The X Factor recorded its lowest launch audience numbers since the talent show's first episode 13 years ago on Saturday night. | Continue reading


@campaignlive.co.uk | 6 years ago

Yellow Pages: 30 years of memorable ads

As the Yellow Pages plans to cease printing in 2019, Campaign takes a look at some of the brand's most memorable ads from the last three decades. | Continue reading


@campaignlive.co.uk | 6 years ago

Tesco fraud trial set to begin

The trial of three of Tesco's former top executives for fraud and false accounting is set to begin today, almost three years after the retailer revealed it had overstated profits by £263m. | Continue reading


@campaignlive.co.uk | 6 years ago

Govt may be planning tough restrictions on betting machines, letter suggests

A letter from the Chancellor, Philip Hammond, to the Bishop of St Albans, suggests that the government is preparing to clamp down on fixed-odds betting terminals. | Continue reading


@campaignlive.co.uk | 6 years ago

CHI & Partners bolsters creative department

CHI & Partners has boosted its creative firepower with the hiring of Kate Allsop and Howard Green from Grey London and Alice Burton from Y&R London. | Continue reading


@campaignlive.co.uk | 6 years ago

Jack Daniel's pairs food, booze and song to help Brits 'Find their taste of Tennessee'

As part of its "Find your taste of Tennessee" campaign, Jack Daniel's has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. | Continue reading


@campaignlive.co.uk | 6 years ago

Creative experts line up to judge digital out of home contest

Anna Carpen, executive creative director at 18 Feet & Rising, Aaron Goldring, executive creative director at Partners Andrews Aldridge and Neil Richardson, creative director at Leo Burnett will be joining the judging line-up for the out of home Digital Creative Competition run by … | Continue reading


@campaignlive.co.uk | 6 years ago

Why Coca-Cola Japan joined hands with a UK tech startup

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. | Continue reading


@campaignlive.co.uk | 6 years ago

Galaxy dumps Audrey Hepburn ads for stressed working woman

Galaxy, the Mars chocolate brand, has ended its four-year run of ads starring a digital Audrey Hepburn in favour of a global campaign featuring a "modern" professional woman who faces the stresses of working life. | Continue reading


@campaignlive.co.uk | 6 years ago

Warner Bros gives cinema-goers a fright to promote It

Warner Bros is creating horror screenings where Pennywise the Clown from It will terrorise them during a screening of the new film. | Continue reading


@campaignlive.co.uk | 6 years ago

Game and Multiplay to run BlockFest

Game Digital Plc's events company Multiplay has secured a license to run BlockFest, a festival bringing official Minecraft experiences to local communities. | Continue reading


@campaignlive.co.uk | 6 years ago

Orchard Pig tackles train delays with cider giveaway

Cider brand Orchard Pig is staging a 'Boar-d of the delays' activation tomorrow (24 August) with a free cider giveaway for train passengers. | Continue reading


@campaignlive.co.uk | 6 years ago

In pictures: Vita Coco's palm tree forest

Vita Coco, the coconut water brand, is taking its palm tree forest experience across the country to Manchester and Birmingham. | Continue reading


@campaignlive.co.uk | 6 years ago

Watch: Bompas & Parr's Future Forests at Westfield

Adventure zip wires, soundscapes and fruit clouds are all part of the experience at Westfield's Future Forests event, featuring an immersive, multi-sensory series of installations. | Continue reading


@campaignlive.co.uk | 6 years ago

Virgin Media creates giant trampoline bed

Virgin Media is inviting kids of all ages to test their jumping skills on a trampoline disguised as a bed to mark the launch of its new Virgin TV kids app. | Continue reading


@campaignlive.co.uk | 6 years ago

Lego to launch pop-up featuring clues and puzzles for children

Lego is creating a pop-up that will see families find clues and solve puzzles. | Continue reading


@campaignlive.co.uk | 6 years ago