Should you tell everyone your business ideas, or keep them as your closely guarded secrets? | Continue reading
Guess how many lines of code you end up with when writing a subscription box site from scratch. | Continue reading
How much search traffic can you get by just uploading your existing newsletter online? | Continue reading
Revenue numbers, site statistics, advertising experiments and learnings from a tough 2019. | Continue reading
How to take into account channel-specific retention for subscribers gained from ad campaigns. | Continue reading
Deeper analysis into Candy Japan's recent YouTube ad campaign results. Shares numbers on profitability of customers originating from YouTube, and what it costs to find these customers through paid ads there. | Continue reading
How I got a job as a manga translator, what the work was like and why I eventually quit. | Continue reading
Breakdown of all of our living costs in Japan. Many helpful hints if you are considering living in Japan. Sums up rent, phone bill, internet, home costs, health insurance, food, car, childcare and more on a USD/month basis. Updated 2019. | Continue reading
How the results of an A/B test 3 months in the running were instantly invalidated by a simple cookie bug. | Continue reading
Revenue numbers, site stats and learning from the fails and successes of running Candy Japan in 2018. | Continue reading
How getting your subscription box covered on a popular YouTube channel is not necessarily a shortcut to riches. | Continue reading
Results from asking 180 YouTubers to make an unboxing video for a subscription box. Includes detailed breakdown of response rate, number of videos made, views and the sales results from them. | Continue reading
How I got 48 YouTubers to agree to review my product. Includes results from A/B testing different messaging approaches. | Continue reading
How the Japanese candy subscription box Candy Japan found its first subscribers when the site just got started. | Continue reading
Avoid accepting fraudulent credit card orders by paying attention to these warning signs. | Continue reading