At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content cr[..] | Continue reading
Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best pr[..] | Continue reading
According to 2017’s content marketing survey, a whopping 80% of content marketers reported a focus on building their audiences – an 18% [..] | Continue reading
Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be diffi[..] | Continue reading
Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints[..] | Continue reading
Change is the essence of company growth – change to accommodate new opportunities, technologies, and goals. Expanding into a new industry [..] | Continue reading
You might not be an editor, but you can probably spot the difference between a good piece of writing and one that’s lousy. High-quality wr[..] | Continue reading
If you’re a business without experience using video to promote your product, don’t fret. Video will always complement written content, b[..] | Continue reading
As a chronic procrastinator, I thought there would be no better way to break my bad habits and teach others how to do the same than to w[..] | Continue reading
You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their [..] | Continue reading
Successful entrepreneurs are the heroes of the business world. They make their own rules and work with whom they like, when they like. T[..] | Continue reading
During the Republican National Convention, viewers quickly noticed the similarities between Melania Trump’s speech and Michelle Obama’s [..] | Continue reading
It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on t[..] | Continue reading
Amazon has been fighting a battle against fake reviews recently, but false reviews are only part of the problem with seller marketing on the[..] | Continue reading
The secret to mastering your time is… You had to know it wouldn’t be that easy. Unfortunately, there’s no one-size-fits-all multita[..] | Continue reading
Compare one of your friend’s Facebook profiles with your business profile on Facebook. Do you notice any differences? I would be willing t[..] | Continue reading
The song “Video Killed the Radio Star” debuted by the Buggles in 1980. The image above was published in 1987. Now it’s 30 years la[..] | Continue reading
Most brands have informative content production down to a science. They hit “go” on the production pipeline and can produce dozens of he[..] | Continue reading
The old adage about there being no such thing as bad publicity has undergone its most trying test yet during the 2016 presidential elect[..] | Continue reading
It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer [..] | Continue reading
In the never-ending talk about business marketing platforms, it seems like one is always forgotten: good old-fashioned print. [..] | Continue reading
I like to think I’m pretty tech-savvy. As a web writer, it’s part of my job to stay on top of digital trends and have up-t[..] | Continue reading
The phrase “the whole is greater than the sum of its parts” is aptly suited to the user experience. In digital design, the user experien[..] | Continue reading
If you don’t know who Phil Schiller is, Google him – you’ll be glad you did. Phil Schiller is Apple’s Marketing Chief,[..] | Continue reading
When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, custome[..] | Continue reading
Many business owners prefer to clap their hands over their ears and hum loudly when people start doling out advice, whether that’s abo[..] | Continue reading
Maintaining consistent content quality and generating enough content are key marketing challenges for small business owners in 2016. Many sm[..] | Continue reading
Nothing lasts forever in the digital world, and change seems to come more quickly each year. You don’t necessarily have to stay on the cut[..] | Continue reading
Great content is in the eye of the beholder. You may think that you have the best content ever written, but if your audience isn’t reading[..] | Continue reading
Quality content is vital to growing a business, but no business is based on content alone. Quality content is not the only thing business ow[..] | Continue reading
The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, a[..] | Continue reading
Some topics are as dry as a stale cracker. Few people like to write it, and even fewer people want to read it. The style may remind you of o[..] | Continue reading
As a writer, I can tell you there’s nothing worse than staring at a blank computer screen. The cursor mocks you, each blink a testament to[..] | Continue reading
Lack of time is the biggest reason for lack of content, yet there’s more and more emphasis on the importance of scaling copy to reach more[..] | Continue reading
People who aren’t in the Millennial generation view us in one of two ways, according to New York Times contributor and Wall Street Executi[..] | Continue reading
As with tabloid magazines, some write online headlines to draw attention and shock audiences. They may reference alien life, shocking celebr[..] | Continue reading
When we talk content, we hear the term “consumer engagement” bandied about, and it makes sense for us to consider what this means. We ta[..] | Continue reading
Many companies struggle to find the right balance between quality and quantity in today’s world of online content marketing. There’s a g[..] | Continue reading
People of all ages gravitate towards Buzzfeed, but what makes this media outlet so attention-catching? While the media company does not alwa[..] | Continue reading
As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of [..] | Continue reading
If you want to get noticed online, you need a strong online strategy. Regularly posting boring blogs and looking all over the internet for s[..] | Continue reading
Most small business owners want their ventures to be as self-sustained as possible. With this in mind, they usually delegate tasks, includin[..] | Continue reading
Photos on your company’s website or social media platform can make a huge difference in the way buyers see you. Are you a pr[..] | Continue reading
It’s no secret that digital disruptions are changing the way we live and work. What isn't so clear is how digital disruption will start to[..] | Continue reading
It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around the globe:[..] | Continue reading
Law firms have gotten better, a lot better, about offering content that provides useful, digestible information to readers. However, the leg[..] | Continue reading
Determining who your audience is and what they are seeking is vital to the success of your content and your business. Once you have produced[..] | Continue reading
Writing objectively isn’t always easy – especially if the content surrounds hot-button issues like the upcoming presidenti[..] | Continue reading