There seems to be an overemphasis on tactics and shortcuts as a means to grow. But are tactics enough? And will shortcuts really lead to growth? | Continue reading
“Ask not, what your customers can do you for you. Ask what you can do for your customers…” Companies ask a lot of their customers these days. | Continue reading
Companies can (and should) use social proof in their sales copy to get prospects to take action. Why? Your prospect might be teetering with their | Continue reading
Sometimes you encounter sales copy which is short, to the point and just gets the job done. I recently saw this sales copy on an office window | Continue reading
Here’s how you can write case studies prospective customers will want to read Case studies. They’re not sexy, but they can be an effective sales | Continue reading
I recently overheard a troubling conversation between a business owner and his prospective client. The business owner was angry because the prospec | Continue reading
Sales copy is your key to building great relationships with your customers, establishing yourself as a thought leader in your industry and ultimately, great conversions. | Continue reading