Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful. We also shared that we have new spam policies to b … | Continue reading
We're excited to announce a Search Central Live event in Bucharest, Romania on April 4, 2024. Search Central Live is our global Google Search event series specifically for site owners, publishers, and SEOs. | Continue reading
In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search. Then, in 2023 we added support for shipping and returns structured data. Today, we are adding structured data support for Product variants, allowing merch … | Continue reading
Today we're publishing a refreshed, more pocket-sized version of the SEO Starter Guide with a better focus on a starter audience and the topics we think a person who's just dipping their toes in SEO should focus on and why. | Continue reading
We're excited to announce that Search Central Live is returning to São Paulo on February 29, 2024. Following our successful events last year, we're continuing our mission to help Brazilian businesses enhance their site's performance in Google Search. | Continue reading
We're excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout the world last year, we're continuing our mission to help website owners to enhance their site's performance in Google Search. | Continue reading
I'm sure you're all wondering why we have gathered you here today. That's right: it's the end of year blog post in which we go over what happened in 2023 on Google Search Central, and have some fun along the way! | Continue reading
Vacation rentals on Google make it easier for travelers to discover the best lodging options, whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a new and simpler way for vacation rental integration partners to provide listing dat … | Continue reading
Earlier this year, we made a change to only show video thumbnails next to results on the main Google Search results page when the video is the main content of a page. Today, we're extending this change to search results in Video mode to better connect users with the video content … | Continue reading
Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we're expanding our support for organizational information by extracting additional administrative data such as name, address, contact information, and va … | Continue reading
Today we're announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works with Google Search features that are designed to show first-person perspectives from social media pla … | Continue reading
The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool has been available for over a decade, but with the improvements we've made to our crawling logic and other tools available to publishers, its usefulness has dissipated. | Continue reading
As of November 16, Google's Search Quality Rater Guidelines have been updated to simplify our guidelines. As a reminder, these guidelines are what are used by our search raters to help evaluate the performance of our various search ranking systems, and their ratings don't d … | Continue reading
As people continue to search for courses on Google, the desire for more detailed course information has grown. Today, we are announcing a new set of recommendations to provide course structured data to Google. Publishers now have the opportunity to surface supplemental c … | Continue reading
We're excited to announce that Search Central Live is coming back to Taipei for the first time ever on December 6. As usual, the event is hosted by the Google Search team and we're looking forward to bringing together the community to learn, share, and network. | Continue reading
Google Search regularly updates our search ranking systems to ensure we're showing the most relevant, helpful content that we can. We've had a series of notable updates we've shared about in the past few weeks, and we have two for this month. Given this, it's a good time to … | Continue reading
We're delighted to announce that the trek to Mobile First Indexing is now complete. | Continue reading
We're excited to announce that Search Central Live Singapore is coming back this year again on November 22. As usual, the event is hosted by the Google Search team and we're looking forward to bringing together the community to learn, share, and network. | Continue reading
Google Search will start supporting vehicle listings markup, a new way to appear in vehicle listings on Google. It now has its own Search Console Rich result report and is supported in the testing tool. | Continue reading
We're releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types. | Continue reading
We're very excited to announce that Search Central Live is coming back to Zurich on Tuesday, October 24th, 2023! After our last Search Central Live event in Zurich in December 2019, we're back in town for more presentations, Q&A and networking! | Continue reading
Search Central Live is coming to Ciudad de México on November 7. The event will have a mix of presenters from the Google Search, News, and Partnership teams. The content will be delivered in Spanish and English (with live translation to Spanish). Check more details about sp … | Continue reading
Today Search Console is enhancing the Shopping section to help businesses with a Merchant Center account to monitor the status of their products and discover opportunities to improve the visibility of their products on Google. | Continue reading
In many countries and regions around the world, people commonly speak and search in more than one language. To best serve them, Google uses a variety of ways to automatically determine what is the best language or languages to show search results in. This post highlights so … | Continue reading
Last October, site names were introduced on mobile results for select languages, which expanded to desktop in March. Today, we're happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop. Site names ar … | Continue reading
Every now and then we get questions about errors that we may have shown for sites in Search Console, and every now and then we encounter folks who seem to be confused about where an error came from. This is understandable: there are many issues that can arise when accessing … | Continue reading
With three Search Central Live events behind us this year, it's time to announce the one we get asked about the most: Search Central India! | Continue reading
To provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results. In particular, we're reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices. | Continue reading
We now support sitenames for subdomains on all devices in some languages. We also updated how the site names system works, to increase its ability to make selections that are representative of sites listed in search results. | Continue reading
It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy; it’s really great to be back and meet people in person! But let's ponder what we learned. | Continue reading
Today, we launched a new user feedback form for reporting quality issues for sites. In this post we will take a look at some of the new form's features. | Continue reading
In order to help you better understand issues with video indexing, Search Console will start reporting more specific issues with clear actions to help you make your videos more prominent on Search. | Continue reading
A few weeks back, we announced that Search Central Live is coming to a few locations in Asia Pacific throughout 2023. If you speak Indonesian fluently and are interested, Search Central Live Jakarta is happening on July 12, 2023! | Continue reading
In this post, we discuss tips to help you take advantage of the Search Console bulk data exports without incurring significant cost in BigQuery. | Continue reading
To better surface relevant, expert, and knowledgeable content in Google Search and News, today we're introducing a system called topic authority that helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as hea … | Continue reading
In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. The Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quality of a webpage's user experience. … | Continue reading
A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (proba … | Continue reading
Helpful content generally offers a good page experience. That's why today, we've added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. | Continue reading
Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites. We're also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and … | Continue reading
Videos can appear in several different places on Google, including the main search results page, and video search results. Today we're making changes to one of the ways videos appear in search results. This will make it easier for users to understand what content to expect … | Continue reading
When we launched the Search Central Virtual Unconference series, we got a lot of feedback to organize events in multiple languages. On February 17, 2023 we held the first Virtual Unconference en español after receiving a lot of requests for an event in Spanish. | Continue reading
One advantage of analyzing your performance data outside Search Console is that it allows you to add more context to your reports, you can enrich the data with internal data you have about your site. In this post we discuss how to enrich your Search Console data using Looke … | Continue reading
The Search Central Community is an online forum where site owners can help each other troubleshoot issues around their site's presence on Google Search, discuss various Search updates, and share tips on improving their site's visibility on Search. | Continue reading
This post discusses an update to Search Console's user and permissions to incorporate functionality related to ownership and user management. | Continue reading
In this post, we discuss bulk data export, a new Search Console feature that allows you to export data to Google BigQuery on an ongoing basis. You can configure an export in Search Console to get a daily data dump into your BigQuery project. | Continue reading
At Google, we've long believed in the power of AI to transform the ability to deliver helpful information. In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search. | Continue reading
We're very excited to announce that Search Central Live is coming to Brazil! Following our successful events last year, we're continuing our mission to help you enhance your site's performance in Google Search. We're organizing three events in Brazil, starting with São Paul … | Continue reading
Last July we launched a new report in Search Console to help you understand the performance of your videos on Google and identify possible areas of improvement. Today, we are happy to share a few more updates to the report on Search Console to help you achieve those goals m … | Continue reading