Keep Paddling

Coronavirus presents a threat to many. Some businesses won’t survive it. Yours might if you act decisively, cut costs, and commit to working as hard—and consistently—as ever. | Continue reading


@erickarjaluoto.com | 3 years ago

How to Deal with Customer Complaints

Many issues can be resolved (easily) through a few reasonable steps. We start by listening and being respectful. Once we understand the problem, we offer an explanation and propose how we might make it right. | Continue reading


@erickarjaluoto.com | 3 years ago

There’s No Shortage of Design Work

Instead of competing to design visual assets, you should help produce content. Content is always in demand, requires ongoing attention, pays better—and no one else wants to deal with it. | Continue reading


@erickarjaluoto.com | 3 years ago

Well Played Now What?

Trump weaponized the term fake news. In doing so, he undermined important notions like investigation, reason, and factuality. This is a problem that startup founders ought to solve. | Continue reading


@erickarjaluoto.com | 3 years ago

There Aren’t Any Maps for Where We’re Going

An unfamiliar pursuit involves a lot of variables. This makes a detailed plan likely to fail. Instead, start with a vision of what you wish to achieve. Then stay flexible and learn from the terrain. | Continue reading


@erickarjaluoto.com | 3 years ago

What I Learned from a Year of Daily Metrics

By documenting key metrics, I came to better understand the consequences of my actions. I also gained an appreciation for the power of habits and persistence. | Continue reading


@erickarjaluoto.com | 4 years ago

I Lost One Pound for Every Year of My Life

I used metrics to kick-start a year of fasting. In turn, I achieved my lowest weight since high-school, and gained physical benefits I had long since written off as impossible. | Continue reading


@erickarjaluoto.com | 4 years ago

A Guide to Better Designer Client Relationships

Those who run design studios often struggle with their client relationships. They can change this by taking a client-first viewpoint. | Continue reading


@erickarjaluoto.com | 5 years ago

The Baseline Moves with You

Obstacles are smaller than they seem. Overcoming one won’t change as much as you’d like to think. | Continue reading


@erickarjaluoto.com | 5 years ago

Themes vs. Concepts

Designers can build stronger identities—and companies—by avoiding ideas, and instead prioritizing themes. | Continue reading


@erickarjaluoto.com | 5 years ago

Success Is Not What You Think It Is

Clarifying how you frame success will set you up to break through self-imposed barriers. | Continue reading


@erickarjaluoto.com | 5 years ago

A Code of Conduct for Social Media Use

Set personal rules for how you behave on social networks to make your experience more fruitful. | Continue reading


@erickarjaluoto.com | 5 years ago

My Year in “Social Exile”

Social media is hard to avoid, and leaving it won’t solve your problems. Stepping back might lend some perspective, though. | Continue reading


@erickarjaluoto.com | 5 years ago

Destinations

When you consider adding new products/offerings, ask which ones move you closer to your goals. | Continue reading


@erickarjaluoto.com | 5 years ago

Goals and Habits

Goals often fall flat. Choosing good habits—and practicing them—can change that. | Continue reading


@erickarjaluoto.com | 5 years ago

The Problem with “Them”

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago

How You Can Tackle Almost Any Project

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago

Amplification

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago

The Rest of the Story

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago

Take the Money

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago

“We’re here to put a dent in the universe. Otherwise, why else even be here?”

Waiting for a world-changing mission might prevent you from doing work that’s worth doing. | Continue reading


@erickarjaluoto.com | 5 years ago

The Needle

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago

How We Fixed Our Studio’s Cash-Flow Problem (2015)

Eric Karjaluoto’s notes on brands, marketing, and design. | Continue reading


@erickarjaluoto.com | 5 years ago