Think the content creation process starts with writing? think again! Janet Fouts (@jfouts) joined #ContentChat this week to share her thoughts on the importance of listening to your audience before you start creating content. | Continue reading
This week #ContentChat was joined byDeirdre Breakenridge (@dbreakenridge) to discuss coaching executives for social media readiness. | Continue reading
How to Build an Engaged Brand Community This week #ContentChat was joined by my friend and community manager extraordinaire Sarah Nagle (@sprout_sarah) to discuss building engaged brand communities. Q1: How do you define a brand community? A1: A brand community is a group of peop … | Continue reading
#ContentChat was joined by Pam Didner (@PamDidner) who shared her best practices for building a global content marketing team. | Continue reading
How Artificial Intelligence Will Affect Your Content Marketing This week #ContentChat was joined by Curata CEO Pawan Deshpande (@tweetsfrompawande) to discuss how artificial intelligence (AI) will affect the future of content marketing. A1: Let’s start with the basics. How do y … | Continue reading
This week we were joined by Daniel Bliley (@Pharaohbly) to discuss how technology can help small content marketing teams scale. | Continue reading
How to Upcycle, Recycle, and Repurpose Your Content This week #ContentChat was joined by my partner in crime at Spin Sucks, Corina Manea, who shared her secrets for repurposing content for social media. Q1: What is meant by upcycling, recycling, or repurposing content? A1 @SFerik … | Continue reading
This week #ContentChat was joined by Neal Schaffer (@nealschaffer) who gave us a preview of his new e-book, An Introduction to Social Media Growth Hacking. | Continue reading
During our end of the year wrap-up chat, several regulars said they'd love to have a brainstorming session on how to land your dream job. Chat regular Ken Gordon (@quickmuse) joined us this week to lead that conversation. | Continue reading
January 30 Content Chat Recap: How to Collaborate with Influencers So Your Next Event is a Raging Success This week #ContentChat was joined by events PR pro Nicole Rodrigues who shared her experience in working with influencers to amplify live events. Q1: What is the benefit of p … | Continue reading
Blogging That Drives Serious Business Results This week #ContentChat was joined by content marketer and blogging pro Heidi Cohen to discuss how blogging can drive real business results. Q1: What are the biggest benefits of business blogging? Q1] Business blogging = best measurabl … | Continue reading
Making Your New Year’s Content Resolutions Stick We kicked off our 2017 #ContentChat schedule with Laura Petrolino, my Spin Sucks colleague, to talk about making our 2017 content marketing resolutions stick. Before we jump into the Q&A, I wanted to share something that made me sm … | Continue reading
To unlock social media's potential, you have to set goals for what you want to accomplish and create a plan that aligns tactics to those goals. Here's how. | Continue reading
We closed out our #ContentChat schedule for 2016 with a holiday GIF party, and sharing some of our favorite content from the past year. | Continue reading
Decoding the Top Secret Communications Formula: Content + Conversation = Community This week #ContentChat was joined by chat regular Ken Gorden (@quickmuse) who shared why content and conversation are the keys to building a vibrant online—and offline—community. Not surprisingly, … | Continue reading
Berrak Sarikaya shares her tips for creating effective content plans for solopreneurs and owners of small and medium-size businesses (SMBs). | Continue reading
Allen Gannett, CEO of TrackMaven, shares his perspectives on how to use data insights in your content marketing planning process with #ContentChat. | Continue reading
This week #ContentChat was joined by Carrie Hane (@carriehd) for a conversation around getting started with intelligent content. | Continue reading
How to Build Measurement Into Your Content Planning Process This week #ContentChat was joined by Shonali Burke (@shonali), who shared her tips for building measurement into your content planning process. We kicked the chat off with a quick poll to see how many of our participants … | Continue reading
Well-defined social media guidelines plus social media training in new employee onboarding can encourage your employees to share brand content. | Continue reading
Writing Audience-Friendly Content to Boost Your Online Engagement This week #ContentChat was joined byRachel Moffett (@redheadrachel) from Express Writers who shared her tips for creating audience-friendly content. Q1: How do you define audience-friendly content, and why is it i … | Continue reading
Experienced community manager Brandie McCallum joined #ContentChat for a lively discussion on removing the fear from community-crowdsourced content. | Continue reading
A good content distribution plan is the way content finds its ideal audience and delivers on its intended business results. Here's how to define yours. | Continue reading
This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps. | Continue reading
#ContentChat shares POVS on influencer content creation from the social media and content marketing owners at influencer marketing platofrm Traackr. | Continue reading
Ardath Albee (@ardath421) shares her POV on how buyer personas and customer journey maps can help marketers create better marketing experiences. | Continue reading
Ann Handley shares the idea of slow marketing with the #ContentChat community. Learn how to deliver faster marketing results by slowing down. | Continue reading
A Q4 career update from Erika Heald. | Continue reading
Creating your own editorial style guide can seem intimidating.Here are the steps to take when creating a new brand style guide from scratch. | Continue reading
SEO expert Andy Crestodina shares his expertise on how to improve your SEO through content optimization. | Continue reading
This week, #ContentChat was joined by Gini Dietrich who discussed the PESO model and the importance of content in public relations. | Continue reading
Matt Benati, CEO of Lead Gnome, joined #ContentChat to talk about how to create account based marketing (ABM) content that drives revenue growth. | Continue reading
August 15 #ContentChat Recap: Content creation tips and resources This week, #ContentChat was joined by chat regular Maureen Jann (@Maureenonpoint) who shared her tips for creative content creation. Q1: What is your biggest roadblock when it comes to creative content creation? A1 … | Continue reading
Hannah Kovacs (@hkovs) from Post Beyond joined #ContentChat to share her tips for encouraging employee brand advocacy. | Continue reading
Joe Pulizzi joined #ContentChat to talk about how his Content Inc. model can turbocharge SMB and start-up growth. | Continue reading
#ContentChat went global with special guest Troy Sandidge (@Troy_Sandidge) sharing his tips for effective content marketing across a global organization. | Continue reading
Don't let content curation become a time suck. Here's how to create a content creation road map to ensure it helps drive business results. | Continue reading
Amy Higgins shared her tips for getting executive buy-in for your content marketing innovation efforts with the #ContentChat community. | Continue reading
July 11 Content Chat Recap: Marketing Your Content and Your Brand to Employees #ContentChat regular Wayne Hendry aka @ideakid88 was in the hot seat this week, sharing his thoughts on how to best market your brand and your content to employees. Note: this recap was originally publ … | Continue reading
A few months ago, I ran into the ever-inspiring Joe Pulizzi at a conference. After our conversation, I reflected on the fact that I’d spent the past two years incredibly focused on creating awesome content for my in-house and external clients at the expense of writing for myself. … | Continue reading
Recap of the June 20 #ContentChat twitter chat on best practices for editorial workflow management. Participants shared how they've implemented editorial calendars as a key way to keep their content on-topic and on-schedule. | Continue reading
As a former San Diegan, and a previous Social Media Marketing World attendee, I share 9 tips for making the most of this year's event. | Continue reading