Andy and Barry offer a long list of non-obvious ways to promote your content—ideas you don't often read about on blogs. | Continue reading
Customer acquisition is only part of the formula for growing your SaaS business. This post features a valuable list of SaaS retention strategies and subscription renewal best practices from SaaS marketing experts. | Continue reading
Content marketing has become a war zone and it's not easy to create killer stuff. Check out these 21 examples of SaaS content marketing to learn how some of the most ambitious software companies engage customers more effectively. | Continue reading
If you're marketing a SaaS company and ready to get serious, this list of 24 things an expert SaaS copywriter can do for you is a must-read. | Continue reading
Andy and Barry discuss Barry's new book, The Road to Recognition, and share valuable tips from it for developing your personal brand. | Continue reading
48 content, copy and design ideas from the homepages of smart SaaS websites will help you make good decisions about yours. | Continue reading
Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics. If you’re not making it a priority to measure the effectiveness … | Continue reading
This post offers effective B2B SaaS marketing strategies—many based on inbound marketing and content marketing—to help modern software companies thrive. | Continue reading
Presenting five social media trends you need to understand to re-adjust your marketing tactics going forward in a mobile-dominated age. | Continue reading
As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s. The episode includes … | Continue reading
User-generated content helps you create a trusted brand and increase sales. This post offers 7 user-generated content ideas and a variety of great examples. | Continue reading
In this episode of the Content Matters podcast, Andy and Barry explore tools, systems, and processes for getting your content together. | Continue reading
Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of t … | Continue reading
Rather than give you content marketing ideas, in this post, I’m going to tell you how (or where) to get them. | Continue reading
Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team. | Continue reading
Most tweets are ignored. Read this post to gather 19 ways to improve your tweets, increase engagement and drive traffic to your website. | Continue reading
The personal branding book, The Road to Recognition, is now available. Here are details about the book's debut and a video preview of the book's preface. | Continue reading
You should think of your landing page as a “response page” and use the tips in this post to optimize your conversion rate. | Continue reading
Repurposing content is an effective way to save time while increasing your output. Andy and Barry dig into reduce, re-use and recycle strategies in this episode. | Continue reading
In the The Roadto Recognition I write about how to recognize the contributions of those who have played a part in your brand development. Here's the skinny. | Continue reading
For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging. Fascinating stuff. Listen to “The Secrets of Successful Bloggers [24]” on Spre … | Continue reading
A limited number of applicants will be selected to join forces with The Road to Recognition authors to publicize the book as it launches. | Continue reading
Get a personal branding framework with this infographic featuring 26 strategies to build brand recognition based on my new book, The Road to Recognition. | Continue reading
Andy and Barry discuss the many benefits of creating collaborative content. | Continue reading
I present 12 Ways to Give your Words Power, from Gary Provost's great book—with a twist—to help the marketing content writer apply the tips. | Continue reading
Great content creators learn how to edit copy. In this episode of Content Matters, Barry and Andy share their favorite editing tips. | Continue reading
How can we create great content on a small digital marketing budget? It's a common question. Here's my answer. | Continue reading
In this edition of Content Matters Andy and Barry discuss how website navigation effects traffic, conversion and user experience. | Continue reading
Want to build your email list with lead magnets? This collection of lead magnet ideas, titles and templates will speed you along. | Continue reading
content marketing talent | Continue reading
There are a substantial number of ways a digital marketing consultant can grow your business. Here are 32 ways I help clients get traffic, leads and sales. | Continue reading
The secret to making your website more effective is to be generous. Produce great blog posts and lead magnets consistently and promote them. Here's how it's done. | Continue reading
Lead magnet promotion is often overlooked. This post and promotion checklist offers 30 ways to increase your reach and build your email list faster. | Continue reading
Anyone can, and does, share their opinions about whether backlinks matter. Let's look at what they say and try to do some lie detection. | Continue reading
Blog post formats that earn the most shares and links are showcased here with great examples and data from research by Buzzsumo. | Continue reading
Copywriter vs. content writer. What's the diff? Take a look at what the average content writer does and how it compares to what a marketing pro delivers. | Continue reading
Put information and visuals together and you get infographics, a popular content format Andy and Barry focus on in this edition of Content Matters. | Continue reading
Content marketing can be leveraged by businesses, big or small, in any industry, even if it's a boring one. | Continue reading
Andy and Barry review the many choices you make to optimize the design of your blog for a great user experience—with special guest Rebecca Gill. | Continue reading
The majority of content earns little or no shares and links. This post examines the important causes of digital marketing failure. | Continue reading
Andy and Barry offer a great list of ideas for your homepage and talk you through handling the elements from top to bottom. | Continue reading
A reluctant SEO expert looks at SEO 2017 and outlines a user experience optimization model based on clicks, consumption and action. | Continue reading
In the course of the episode, Andy explains, “Whatever people want to know—that’s what you need to publish.” It might not be immediately obvious to you what your audience wants to know, but after listening to this episode you’ll have a complete bag of tricks for finding the ideal … | Continue reading
After 5 years of blogging I created The Business Blogging Plan to share my 50 top tips and best practices. | Continue reading
If your written content isn’t great, it accomplishes very little, or nothing. In this episode, Andy and Barry talk you through the 14 ingredients you need to pour into your content, so it hits the mark and accomplishes your marketing objectives. 14 ingredients are key to making y … | Continue reading
Struggling to nail your website homepage content? This checklist and tool will help you understand your options and achieve your goals. | Continue reading
Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct. See, the secret to selling to millennials, is not selling to them. You empower them to do it to for you—with customer content marketing or the pop … | Continue reading
This episode of the Content Matters podcast focuses on strategies for becoming an author and what it means for your marketing. | Continue reading