The wait is over! The Android version of the App-to-Camera Recipe Transfer Protocol (ATC RTP) is now complete, and available to you right now in the Fuji X Weekly App. You can send Fujifilm Recipes straight from the App to your Fujifilm camera. This feature has been in the works … | Continue reading
I don’t know if there’s any photography trend that’s hotter right now than Fujifilm Recipes. To say that they’re popular is an understatement. It’s a significant reason why Fujifilm cameras are doing so well right now, selling nearly three times as many units in 2025 as they did … | Continue reading
I love using vintage lenses on my Fujifilm cameras. I have a bunch of them, mostly ones I picked up for cheap. Over the last couple of days, I wanted to use three specific M42 mount telephoto lenses: Helios 44-2, Vivitar 135mm f/2.8, and Cavalier 200mm f/3.5. I picked up the M42- … | Continue reading
I woke up this morning to the news that Fujifilm announced a new lens last night: the Fujinon XF 400mm f/4.5 R LM OIS WR. This is a long-telephoto prime for wildlife, sports, and aviation photography, with a $3,199 MSRP (in America). It has a little less reach but with a 2/3 stop … | Continue reading
I reported a couple of weeks ago that in 2025 Fujifilm surpassed Nikon to become the third largest digital camera brand. That fact has been discussed at length across the internet, but my takeaways were 1) that the camera industry as a whole has continued to grow from rock-bottom … | Continue reading
I frequently get asked which lenses one should buy for their Fujifilm X-series camera. Lens choice is very personal. One might love a certain focal length while another might dislike it. I like primes, but you might prefer zooms. Some photographers prioritize character while othe … | Continue reading
The Fuji X Weekly App can now send Recipes straight from the App to your camera using a USB-C cable! Right now, this is only available on Apple, but it will be coming to Android within the next few months or so. If you haven’t read the announcement, there’s a bunch of important i … | Continue reading
SOOC Live is back THIS Thursday, August 27th, at 10 AM Pacific Time, 1 PM Eastern. Nathalie Boucry and I will have a bunch of guests to chat about a number of things, including the future direction of the show. If you can tune in while we’re live, that would be great; since it is … | Continue reading
When I launched the new App-to-Camera Recipe Transfer Protocol (ATC RTP) in the Fuji X Weekly App a few days ago, which allows you to send Fujifilm Recipes from the App to your camera, I said, “I do anticipate some bug reports, and hopefully they’re all very minor.” So far, they’ … | Continue reading
As widely reported by Digital Camera Life, PetaPixel, Fujrumors, etc., etc., who got their data from Nikkei Industry Map (“the best resource” according to PetaPixel), Fujifilm is now the third largest digital camera maker worldwide, topping Nikon for the first time ever. Specific … | Continue reading
I’m excited to announce a new feature in the Fuji X Weekly App: sending Recipes straight from the App to your camera! This will make Film Simulation Recipes much more accessible because it removes the necessity to manually program them into your camera’s C1-C7 Custom Settings pre … | Continue reading
Over the last maybe two years, I’ve read here-and-there people say that yellow-tinted Fujifilm Recipes have a “piss filter” as if the photographer shot through a glass of urine from someone who is not particularly hydrated. The term has spread across the internet over the last ei … | Continue reading
Fujirumors wrote a post last week entitled How to Load Unlimited Fujifilm Recipes on Your Camera – FAST and FREE that I wanted to comment on right away, but I was traveling and just didn’t have the time. So I’m just getting to it, now that I’m back home. The article begins with, … | Continue reading
Fujifilm just dropped more details on the upcoming Fujikina in New York City, which will take place October 16-18 on the Lower East Side of Manhattan (they haven’t yet said the exact location). Fujikina events are a must-attend for Fujifilm photographers. If you live anywhere nea … | Continue reading
This new Fujifilm Recipe began with a stack of slides. Some were mine from the late-1990’s and early-2000’s (captured on Kodak Elite Chrome 100 and Elite Chrome 200), some were my grandpa’s from the 1970’s (I believe captured on Kodak Ektachrome-X and Ektachrome 64, although I’m … | Continue reading
According to Fujirumors, Fujifilm is delaying the announcement of the upcoming X-T6; however, Fujifilm has not announced that they’re announcing any camera. How can something be postponed that hasn’t even been publicized? Let me put it this way. Let’s say that you are the manager … | Continue reading
After yesterday’s post, Thoughts on the Upcoming Fujifilm Camera, someone reached out to me on Instagram and proposed a question about the upcoming sixth-generation cameras: if I could ask Fujifilm three things about it, what would those questions be? It was an unusual message, b … | Continue reading
There are a number of Fujifilm and Fujifilm-related events that are coming up soon, especially in September and October. I’ll be at a few of them, so I wanted to give you a heads up, in case you want to stop by and say hi or sign up for a class or photowalk. First is […] | Continue reading
Until this year, Fujifilm has always announced at least one new X or GFX series camera by the end of June. We’re in August, and nothing new has been announced. Some people are getting antsy, anxiously waiting for whatever is to come. Personally, I’m glad that there’s a little gap … | Continue reading
I get asked fairly regularly which Fujifilm Recipes are the most popular. For me, this is a fascinating topic, but it’s definitely hard to know definitively. While I get a glimpse on social media, my best gauge is the Fuji X Weekly website statistics; specifically, which Recipe a … | Continue reading
A couple of years ago I disguised my Fujifilm X-T5 as a Kodak model, programmed with Kodak-inspired Film Simulation Recipes, which I took to the Grand Canyon. I made a YouTube video about the experience. In the video I wondered how the camera industry might look different today h … | Continue reading
One of my absolute favorite YouTube channels is simultaneously both incredible and weird. It’s by far the most original camera channel on YouTube, and Fujifilm is often (but far from always) the topic of conversation. Which channel is this? Some of you probably already guessed, b … | Continue reading
I’m writing this article while on a big roadtrip. Specifically, I’m traveling Route 66, photographing the neon signs, abandoned gas stations, old hotels, and whatever else I find interesting. This is a project that I’ve wanted to do for a very long time, and finally the time was … | Continue reading
People often ask me why I think Fujifilm Recipes have become so popular. The answer seems obvious: they produce beautiful pictures. That’s certainly part of it, but I don’t think that’s the whole story. After years of creating hundreds of Recipes and talking with photographers fr … | Continue reading
I just spent an absurd amount of money on a new camera: the Fujifilm GFX100RF. I’m writing this article to myself as much as I’m writing this to you, because it is so easy to believe that new gear will have a larger impact on photographic outcomes than it likely will. New cameras … | Continue reading
Ever since Fujifilm announced the GFX100RF back in April of last year, I’ve been saving up to purchase one. The desire for such a camera dates back 25+ years ago to my analog days, when I really wanted to shoot medium-format film. Cameras like the Contax 645, Pentax 645, and Fuji … | Continue reading
This Classic Retro Recipe began as an accident. The Fujifilm X-E5 has a Film Dial, but Classic Negative was excluded as a default option; however, you can set it (or any other Film Sim that was left off) to FS1-FS3, which is what I did. The X-E5 also has the option to program Rec … | Continue reading
Let’s talk travel photography! I have two upcoming classes and photowalks this month: Austin on July 8th and Oklahoma City on July 25th. These will be centered around gear selection, tips, and Recipes for your summer outings. If you live in Texas or Oklahoma, I hope that you can … | Continue reading
I have an upcoming project, and as part of that I want to create some Troy Paiva inspired night photos. If you don’t know what I’m talking about, Troy creates nighttime photos of abandoned buildings, cars, airplanes, etc., illuminated by colored lights and the full moon (check ou … | Continue reading
Last night I was scrolling Instagram when I saw a Reel that bothered me a bit. Maybe you saw it, too. It wasn’t from anyone I follow, just something the algorithm thought I would like. I would have much preferred to have been shown content from those I follow, but Meta kind of su … | Continue reading
Part 1: 5th-Gen, Part 1: 4th-Gen This is Part 3 of what will be a five-part series exploring Fujifilm Recipes for each generation of cameras. Beginning with the latest models, we will work our way back towards the older cameras. For each article, I will suggest seven Recipes to t … | Continue reading
Viltrox recently sent me a lens to try out: their brand-new AF 75mm f/1.8 EVO. This a portrait lens with a somewhat large maximum aperture. As a third-party (non-Fujinon) option, how good is it? Where does it fit within Fujifilm’s lineup? Is it worthwhile to buy? Those are the qu … | Continue reading
Over the weekend, PetaPixel published an article encouraging Fujifilm to make a digital XPan camera. Their idea was to make an X100VI-like camera with two 40mp sensors side-by-side, for 80mp 65:24 (XPan) aspect ratio pictures. If Fujifilm ever did that, I would buy it no question … | Continue reading
Someone told me, “When I want a Recipe for a certain look, I just ask AI to make it for me.” I’ve heard a similar sentiment a few times. In fact, there are a couple of website and apps that will do it for you. Just upload a picture, and AI will create a Recipe […] | Continue reading
Fujifilm is presenting a number of summer seminars on travel lenses and travel photography across America. They’ve asked me to lead two of them: one in Austin, Texas, on July 8th, and one in Oklahoma City, Oklahoma, on July 25th. If you live in or near those two cities, mark your … | Continue reading
I wasn’t planning to write about this, but a few people reached out to me for my opinion, so I figured I might as well type out an article. Fujirumors shared some tidbits about the upcoming yet-to-be-announced Fujifilm X-T6, namely that it will have a 40mp sensor, 8K video, new b … | Continue reading
Among Fujifilm’s 20 Film Simulations, Eterna Bleach Bypass might be the second least popular, only ahead of Sepia. In my opinion, it is the most underrated and under-appreciated option. Introduced on the Fujifilm X-T4 in 2020, Eterna Bleach Bypass remains exclusive to newer-gener … | Continue reading
I wanted to give a real quick word about the Exposure Compensation found within each Fuji X Weekly Recipe. I get questions about this fairly regularly, and there seems to be some confusion. Let me give a short explanation of what is meant when a Recipe says (for example) Exposure … | Continue reading
Part 1: 5th-Gen This is Part 2 of what will be a five-part series exploring Fujifilm Recipes for each generation of cameras. Beginning with the latest models, we will work our way back towards the older cameras. For each article, I will suggest seven Recipes to try. This is inten … | Continue reading
This is Part 1 of what will be a five-part series exploring Fujifilm Recipes for each generation of cameras. We will begin with the latest models, and work our way back towards the older cameras. For each article, I will suggest seven Recipes to try on your Fujifilm camera. This … | Continue reading
Fujifilm has become renown for their Film Simulations. On the latest X and GFX cameras, there are 20 Film Simulations: Provia, Velvia, Astia, Classic Chrome, Reala Ace, PRO Neg. Hi, PRO Neg. Std, Classic Negative, Nostalgic Negative, Eterna, Eterna Bleach Bypass, Acros, Acros +Ye … | Continue reading
Fujifilm just announced a new Fujikina event in New York City. The three-day event will take place October 16-18. Aside from the dates and city, no other information was included in this announcement. You can sign up to receive more information on Fujifilm’s website (click here). … | Continue reading
On June 11th, PetaPixel published a post entitled Photographers Are Tired of Big Cameras by Jaron Schneider, which had an intriguing premise but fell a bit flat on delivery. This article is my attempt to fix that. This is perhaps what Jaron should have said. While sitting at a tr … | Continue reading
It’s been historically slow for Fujifilm so far in 2026, which makes it more difficult for Fujifilm-related bloggers to come up with interesting content to share with their readers. On the bright side, this can be a good opportunity to find and highlight things that might otherwi … | Continue reading
By moving the creative process from the computer to the camera, Fujifilm Recipes can effectively replace RAW editing for many photographers. Instead of spending hours adjusting curves and sliders after the fact, you make the aesthetic decisions before even pressing the shutter. T … | Continue reading
According to Fujifilm, using any non-licensed program (including Fujifilm’s own SDK) “to connect to, or control, any compatible Fujifilm camera, will void the camera’s limited product warranty.” I spoke with Fujifilm and confirmed this to be true. I was also told that they only g … | Continue reading
I get a message or comment every now and again that’s really silly. Are you worried that so many photographers are leaving Fujifilm? It could be worded a little different. Maybe it’s, Fujifilm should be worried that so many are leaving. Or, I’m leaving the brand and I know many o … | Continue reading
If Fujifilm wanted to, they could do something really cool, that would be a massive sales success. The perfect time for them to do this is now, or really beginning two or three years ago and continuing at least a little while into the future; however, the ideal opportunity won’t … | Continue reading