Two or three weeks ago, Fujirumors reported that Fujifilm is working on a Film Era Dial that will be found on some upcoming camera. I made the false assumption that it must be the upcoming X-Pro, which is most likely the next X-series camera to be released (although it might not … | Continue reading
At this time of year, I typically get asked which Fujifilm cameras are the best to gift to someone. It’s usually like, “I want to give my spouse a new camera, but I don’t know which one.” Or, “This will be my kid’s first real camera.” Or, “He has everything, so I’m really unsure. … | Continue reading
A couple of weeks ago Fujifilm announced the GFX100RF Fragment Edition, a limited-edition version of the GFX100RF, which will only be available in Japan. The camera was modified by fashion designer, producer, and artist Hiroshi Fujiwara, the founder of Fragment. Interestingly, it … | Continue reading
It’s been interesting to watch Reggie’s Portra Recipe grow in popularity over the years. It was created by Reggie Ballesteros (website, YouTube, Instagram), and I published it in the summer of 2022 with his permission. I’m not sure where it ranked in 2022, but it didn’t crack the … | Continue reading
There’s a temptation in the photography world to paint Fujifilm photographers as a single, uniform type—a caricature built from assumptions about retro dials, film simulations, or a supposed obsession with nostalgia. They’ll say that Fujifilm photographers dress a certain way, wi … | Continue reading
I might be the most stolen from photographer in the history of the world. This might seem like a strange claim, but it’s potentially true. It might not be true, but it certainly could be, so let’s dig into it. To clarify, I’m not claiming to be the victim of the most egregious th … | Continue reading
Last week I published 10 Fujifilm Recipes for a 1970’s Aesthetic, which I think a number of you appreciated. It seemed to be an especially well-liked article. Thomas H commented, “This theme of a collection using the look of films from a certain era or decade is very inspirationa … | Continue reading
Just a quick update about tomorrow’s show: it will now be at 9:00 AM Pacific Time, 12:00 noon Eastern. This is one hour earlier (or 13 hours, if you count my mistake of using PM instead of AM… what an error!). So just to clarify, it will be 9:00 AM Pacific, 10:00 AM Mountain, 11: … | Continue reading
A couple of days ago I saw that Fujifilm is releasing a limited run special-edition of the GFX100RF, designed by fashion designer, producer, and artist Hiroshi Fujiwara, called the GFX100RF Fragment Edition. It looks pretty much the same as a regular GFX100RF, except with smoothe … | Continue reading
Fujirumors recently conducted a survey of the “best” and “worst” Fujifilm-related gear released in 2025. This included Fujifilm cameras—specifically, the X-E5, X-T30 III, X half, GFX100RF, and GFX Eterna 55—as well as lenses, including third-party lenses. Instax was in the list, … | Continue reading
After yesterday’s post about a potential “Film Era Dial” coming to a future Fujifilm camera (probably the next X-Pro), I thought I’d showcase some Film Simulation Recipes that produce a look from a specific era: the 1970’s. I might make similar articles for other decades, probabl … | Continue reading
Fujirumors just posted today that Fujifilm is working on “a dial that lets you choose an era-inspired look for your images.” This will be for some upcoming camera. It sounds like this new dial might be similar to the Film Dial, except instead of Film Simulations (and Film Simulat … | Continue reading
Wow, it’s been 11 months since the last episode of SOOC Live! Time sure does fly. It’s not for lack of trying that so much time has passed; our schedules just didn’t work out for most of 2025. But, as a holiday gift to you, Nathalie Boucry and I will be hosting a live broadcast [ … | Continue reading
Most people think of Fujifilm as a camera or film company, but that’s not their main business, and it hasn’t been for awhile now. When film sales collapsed on the early 2000’s, Fujifilm diversified into many different industries: medical, pharmaceutical, cosmetic, tech, and chemi … | Continue reading
There’s a frustrating comment I receive every now and then. It’s been going on for years and years—pretty much since I started making Film Simulation Recipes—and it continues to this very day. It goes something like this: “If you just learned to edit RAW, you wouldn’t need Recipe … | Continue reading
PetaPixel published an interesting article today entitled The Enduring Desirability of the Fujifilm X-Pro by Jaron Schneider. In the post, Jaron shares that Vogue France published a snippet of an interview with Jisoo from the very popular K-Pop group Blackpink, who discusses the … | Continue reading
With so many exciting cameras released over the last couple of years, it’s easy to forget some of the lesser-successful models from the early days of the X-series. With each new announcement, it seems that Fujifilm has hit-after-hit, and it can seem unthinkable that some of their … | Continue reading
Some Film Simulation Recipes are extremely popular. Some are classics. Kodachrome 64, Reggie’s Portra, Vibrant Arizona, Kodak Portra 400 v2, Pacific Blues, and many others, are frequently used by a lot of photographers. But there are some others that just seem to get used a lot l … | Continue reading
I watched a Casey Neistat video yesterday about AI, and it made me wonder how this technology will be helpful and harmful for photography. AI is not going away. Photography isn’t going away, either—at least not anytime soon. What kind of impact will AI have on it? How do we move … | Continue reading
I just uploaded a brand-new video to YouTube. Some of you are probably unaware that there even is a Fuji X Weekly YouTube channel because I post so infrequently to it. This is only my second long-form video this year; last year I had two, and the year before that I uploaded three … | Continue reading
Over the weekend I released a very small update to the Fuji X Weekly App, for both Apple and Android. This was supposed to be included in a much larger and more significant update (that’s coming soon), but I’m still working on some of the upcoming features and improvements, so I … | Continue reading
I made this Classic Amber Film Simulation Recipe before leaving on my trip to Tennessee last month, with the intention of using it on that adventure. I had in mind a warm and contrasty negative film rendering that would pair well with autumn colors. It turned out that I was a lit … | Continue reading
Join me on a photowalk in Sedona, Arizona! It will be on Saturday, November 8th, in Oak Creek Canyon just outside of Sedona. We’ll meet at the West Fork Oak Creek Trailhead at 3:30 PM. This is a collaborative event with Nuzira, so Lucas White will be there, too. The walk will be … | Continue reading
A little over three years ago, I published Is Fujifilm Losing Its Soul?, which was my personal criticism of the direction the brand seemed to be heading at that time. “Fujifilm has already lost its soul,” I wrote. “It’s done gone. Elvis left the building awhile ago.” In that arti … | Continue reading
I’ve never been a staunch advocate of In Body Image Stabilization (IBIS). For the 25+ years that I’ve been creating photographs, only in the last four or five years have I even owned a camera with IBIS, and it has had only a minimal effect on my photography. So I’ve had a take it … | Continue reading
One item on my “bucket list” was to visit the Great Smoky Mountains in the fall. Two weeks ago I was able to check that one off; however, I was a little early for the peak autumn show. The trees were only just starting to show fall colors, with little pops here and there. I’ll [… … | Continue reading
Last night Fujifilm announced the brand-new X-T30 III camera and Fujinon XC 13-33mm f/3.5-6.3 lens. That’s a lot of threes! I’m not going to spend much time talking about either of these products, but I did want to briefly mention their existence. The X-T30 III is almost identica … | Continue reading
I’m not a concert photographer. I attend maybe one or two each year, and generally don’t have good seats; besides, the events often have a “no camera” policy. But I get asked quite frequently which Film Simulation Recipes are best for concert photography. I never have a good answ … | Continue reading
Fujifilm is about to announce the X-T30 III, the true successor to the X-T30 II. A lot of people assumed that the Fujifilm X-T50 was the X-T30 II’s successor, but it wasn’t—if you a Fuji X Weekly regular, you’ve known that for about a year-and-a-half now. Tomorrow at 10:00 PM Pac … | Continue reading
I just got back into town from an epic 10-day trip. I’ve been up since 1:30 AM, so I apologize for the typos that will inevitably be found in this article. This is a followup to my last post, which I wanted to write while traveling, but it just didn’t work out. The basic premise … | Continue reading
Fujifilm’s Film Dial is probably the third most controversial design decision from the brand. First is the entirety of the X half camera, which has a vertically orientated sensor and frame advance lever. Second is the backwards-mounted rear LCD on the X-Pro3. Unlike the other con … | Continue reading
The sun is beginning to set on Fujifilm’s fifth-generation of X-series cameras. Soon, dawn will break on X-Trans VI. This is a much-too-early speculation on what that might look like. In other words, take all of this with a massive grain of salt, because these are merely guesses. … | Continue reading
I get feedback sometimes that many of the Fuji X Weekly Film Simulation Recipes produce too strong of a warm, yellowish cast. Often this feedback is specific to artificial light photography. The majority of Recipes, like film, are intended for sunny daylight conditions, and when … | Continue reading
Three months ago, the New York Times published a story entitled The Kodak Brand Gets a Second Life. In South Korea, there are over 120 Kodak Apparel stores that sell shirts, hats, sunglasses, handbags, luggage, and more with the Kodak logo on them. Kodak Apparel isn’t a part of E … | Continue reading
While at Create With Us in Minneapolis last weekend, I struck up a conversation with a photographer who had a Fujifilm X half (also called X-HF1). My wife, Amanda, was there, and she made an interesting point about the camera. “With the X half, you get pictures that no other came … | Continue reading
After publishing yesterday’s article Camera Makers are Joining the Recipe Fun, I took a moment to consider what was the most pivotal Film Simulation Recipe that ultimately kicked off the Recipe revolution. What one Recipe deserves the most credit? There are definitely a few worth … | Continue reading
I was quite surprised this morning to see OM Systems (formally Olympus) using the Recipe concept and name for their OM-3 cameras. Instead of calling it Film Simulation Recipes, they named it Creative Recipes. Last year, Nikon also began using the Recipe concept, with the title Im … | Continue reading
Someone asked me an intriguing question at Fujifilm’s Create With Us event in Minneapolis this last weekend. “How did Fujifilm come up with their film names,” he wondered, “like Provia, Velvia, and Astia? I know they were slide films, but what do those names mean?” I didn’t have … | Continue reading
I returned home late last night from Fujifilm’s Create With Us event in Minneapolis, Minnesota. This was their third annual Create With Us—I was fortunate to be at the last one, too, which was in Austin, Texas. It was a very quick trip: I flew out Saturday evening, and the return … | Continue reading
So far in 2025, I have published 29 Film Simulation Recipes; however, 14 of those were a part of the Universal Negative Recipe set, which if you only counted that as one Recipe (and not 14), that means I’ve published 16. For the purpose of this article I’m counting all 14, so 29 … | Continue reading
If you live in or near Minneapolis, Minnesota, please join me at Fujifilm’s Create With Us event on Sunday, September 28th. This is going to be super fun, with a lot of different things going on. Bring your camera—have a spare SD Card just in case—and wear some comfortable walkin … | Continue reading
It’s officially fall! The leaves on the trees will soon change colors, putting on a vibrant show before they drop off completely in time for winter. Autumn is such a great time for landscape photography. The season goes by quickly, and it’s easy to miss out if you procrastinate. … | Continue reading
Sometimes I like to go back through the archives of this website, just to see what I wrote years ago. For example, on this day in 2018, I published My Fujifilm Post-Processing Workflow, which, looking back, wasn’t my best work. I had to reread one of the paragraphs twice just to … | Continue reading
This new Kodak Plus-X 125 Film Simulation Recipes comes to us curtesy of Dylan Van Matre. “The short story is that I’ve been a film shooter for a long time,” Dylan told me, “and one of my favorite films during that time has been Kodak Plus-X 125. When I moved to Fuji and discover … | Continue reading
A common question that I get asked is which Film Simulation Recipes are best for street photography. It’s a popular genre that a lot of people enjoy. I wouldn’t call myself a street photographer per se, but I’ve definitely done it. I dabble in it from time-to-time, but it’s not m … | Continue reading
This last Saturday I had a quick adventure to Los Angeles, and it was my first time using my brand-new Fujifilm X-E5. In fact, the picture below, Sky Harbor Tower, was frame 0001. I had plenty of experience with the X-E5 already because Fujifilm had loaned me one shortly after it … | Continue reading
Fujifilm’s annual Create With Us event will be in Minneapolis, MN, on September 28th, from 11:00 AM to 7:30 PM at the Walker Art Center. It’s going to be epic! There will be photowalks, presentations, touch-and-try, and more. I’ll be leading one of the photowalks, at 2:00 PM. I’l … | Continue reading
Fujifilm has 20 Film Simulations on their latest cameras, and one of my favorites is Nostalgic Negative (also called Nostalgic Neg.). I thought it would be worthwhile to discuss this Film Simulation and compare a few different Recipes. Let’s jump right into this. Nostalgic Negati … | Continue reading