Should you resend emails to subscribers when they don’t open?

The question is not 'can you' resend emails to subscribers. It's 'should you' resend emails when subscribers don't open your emails. Is it a good way to manage email subscribers? Let's find out: | Continue reading


@gethighlights.co | 5 years ago

How to Create SaaS Onboarding Emails That Engage, Convert and Retain Users

No matter how great your SaaS product is, it's very likely that 40 to 60% of free trials never see your product a second time. We created this guide to help you create onboarding emails that engage, convert, and retain your users. | Continue reading


@gethighlights.co | 5 years ago

Does Your Site Attract the Right People? Here’s How to Find Out Fast

You did your research, built a site, and did the hard work of driving traffic to it. How do you find out if it attracts the *right* inbound leads? Here's our process for evaluating site visitors at each stage of your business growth. | Continue reading


@gethighlights.co | 5 years ago

I've compiled Trello's SaaS emails and broke down all their secrets

How is Trello doing in terms of email marketing? In this episode of email marketing teardown, we look at their welcome, expansion, and content emails, and grade their work. | Continue reading


@gethighlights.co | 5 years ago

How to Design Great Landing pages right away (without iterations)

You don't need to go through hundreds of iterations to create app landing pages that perform. In this guest post, landing page expert Pedro Cortés shares his step-by-step process for effective landing page design. | Continue reading


@gethighlights.co | 5 years ago

How to Get Found on Google with Search Console Data

The Search Console contains tons of data you can use to improve your search rankings and understand how to get found on Google. Use this guide to grow your search traffic and climb up the rankings. | Continue reading


@gethighlights.co | 5 years ago

Google Analytics reports to grow your blog and content

Google Analytics for bloggers, can be a really powerful tool to understand traffic, conversion, and retention. Here are the 10 reports all bloggers should use to grow their sites and content. | Continue reading


@gethighlights.co | 5 years ago

Why People Leave Your SaaS Landing Pages

You spend a lot of time and efforts attracting prospects to your SaaS landing pages, but once they get there, they leave. Here's our process to figuring out why they left and how to convert them. | Continue reading


@gethighlights.co | 5 years ago

Everything Wrong with Analytics Dashboards

Businesses have access to an ever-increasing amount of data. In spite of that abundance, dashboard solutions have stayed mostly the same these past 10 years. Here's our vision to modernize analytics dashboards in 2018. | Continue reading


@gethighlights.co | 5 years ago

How to monitor and optimize your product's conversion funnel

To be able to optimize conversion funnel performance, you have to get a clear picture to identify bottlenecks and break points. We wrote this guide to help you track and optimize your funnels. | Continue reading


@gethighlights.co | 5 years ago

How to Find and Grow the Best Traffic Sources from Your Analytics Data

We wrote this guide to help you find the best traffic sources for your content. Learn how to run experiments and analyze your traffic data to find high-performing traffic sources you can scale. | Continue reading


@gethighlights.co | 5 years ago

Tearing down Product Hunt's email marketing (case study)

How are Product Hunt doing in terms of email marketing automation? In this episode of email marketing teardown, we look at their welcome, onboarding, behavioral and nurturing emails, and grade their work. | Continue reading


@gethighlights.co | 5 years ago

Everything Wrong About Email Analytics

There's been significant changes to the way businesses do email marketing over the past 15 years, yet email analytics have stayed mostly the same. Here's our vision to modernize email analytics in 2018. | Continue reading


@gethighlights.co | 5 years ago

The best email testing tools to make campaigns successful before they start

A frequently-updated list of the best email testing tools to assess, adjust and improve your email marketing campaigns before sending. List verification, deliverability, subject line and copy testing tools. | Continue reading


@gethighlights.co | 5 years ago

Tearing down Drift's email marketing program (case study)

How are Drift doing in terms of email marketing automation? In this episode of email marketing teardown, we look at their welcome, onboarding, upsell and feature updates, and grade their work. | Continue reading


@gethighlights.co | 5 years ago

How to choose the right analytics platform for your product

The complete guide to finding the right analytics platform for your business. Reviewing and comparing the strengths and weaknesses of Google Analytics, Heap, Amplitude, Mixpanel, Hotjar, Flurry and more. | Continue reading


@gethighlights.co | 5 years ago

How to setup Google Analytics goals to grow your site traffic

Our guide to defining, setting up and testing Google Analytics goals. Learn to use goals, funnels and landing page reports to optimize your site's performance and grow your business. | Continue reading


@gethighlights.co | 5 years ago

Hotjar email marketing teardown: SaaS product upsell

How are Hotjar doing in terms of email marketing automation? In this episode of email marketing teardown, we look at their welcome, onboarding, upsell and feature updates, and grade their work. | Continue reading


@gethighlights.co | 5 years ago

How I grew email signups by 377% with content upgrades

Step-by-step guide to help you get more email subscribers with content upgrades: Find the right pages on your site, create the signup process and automate delivery with MailChimp and Google Analytics. | Continue reading


@gethighlights.co | 5 years ago

Analytics without the numbers – Explaining our early product design decisions

Principles, beliefs and learnings guiding the early product design decisions behind email analytics and landing page intelligence platform Highlights. Inclusivity, action, focus, simplicity and magic ✨. | Continue reading


@gethighlights.co | 5 years ago

How to consistently drive traffic to your product landing page

Our complete guide to drive traffic to your landing pages: 10+ channels to experiment with and a growth framework to help prioritize and focus your marketing efforts. | Continue reading


@gethighlights.co | 5 years ago