I'm evaluating new SaaS business ideas, and I wanted to share a little bit about exactly how I'm evaluating them. | Continue reading
You've run the numbers. Plenty of people are hitting your marketing site, plenty of people are signing up for free trials. The problem is conversion - maybe 3% of your trial users convert to paying user. Maybe less.You probably have too many free trials. | Continue reading
It might seem like a silly question, but it's frequently overlooked. You'd think that a measurement that has such a direct impact on your MRR and the life of your company would be an obvious thing to focus on, but even some of the greats of our industry can have a hard time reco … | Continue reading
It's easy to get lost in metrics. You've got A/B tests, time series tests, keyword tests, every kind of test you can think of. You're measuring engagement, clickthrough, funnel progress, time-on-site, everything. But do you really know who your customers actually are? Do you r … | Continue reading
There are oodles of articles about what tools to use for user onboarding, what your user onboarding UI should looks like, and exactly how to craft the perfect user onboarding experience. They're not bad advice, not exactly, but for a great many SaaS startups, they're a waste of v … | Continue reading