This week I was speaking at the Non-profit Innovation and Optimization Summit (NIO Summit) in Fort Worth, Texas. It’s run by the amazing team behind Next After whose aim is to help non-profit… | Continue reading
A critical habit was drummed into me long before I knew I’d use it in pretty much ever aspect of my copywriting career. At school, English was by far my favourite subject, and even though I&#… | Continue reading
When you struggle to write copy that connects you can feel it. You might not be able to put your finger on what it is, but you know it feels out of sorts. Like wearing ill-fitting clothes. You migh… | Continue reading
Few people I know enjoy a hard sell. When someone is pushy, it’s easy to zone out because you’re not part of the conversation. There’s no listening, just someone telling you what … | Continue reading
Last week I wrote about the customer disconnect, which happens when our copywriting focuses on what we want prospects to do and forgets why they would want to take that action. I want to share with… | Continue reading
Copywriting is only persuasive if it makes a meaningful connection with prospects. This means seeing the world from their point-of-view and writing copy that reflects this. Unfortunately sometimes … | Continue reading
Last year I spent a lot of time at events talking about how many businesses forget to put their customer at the heart of their copywriting and content marketing. I notice when the customer perspect… | Continue reading
Every now and then I book a cottage in the country and head off for a self-imposed, unplugged, mini-retreat. It usually involves lots of walks, reading, writing and a 1,000 piece jigsaw. Rock and r… | Continue reading
This week I’m in Fort Worth, Texas, after speaking at the NIOSummit: the Non-Profit Innovation and Optimisation Summit. Its purpose is to help non-profits use digital marketing, psychology an… | Continue reading
Every now and then I find myself having the same frustration in my local library. I volunteer as part of their home delivery service, taking books to people who are housebound or find it difficult … | Continue reading
I don’t know whether the world is getting meaner, or copywriters are looking for new ways to make the target market listen, but I’m noticing more adverts using a little ‘snarkR… | Continue reading
As most people reading magazines, I flip through the adverts to get to the good stuff. In this month’s edition of Glamour I was of course looking for an article that would help me perfect my … | Continue reading
I remember being hired a few years ago by a company that wanted copy for their website and various landing pages. The product was good, lots of enthusiasm behind the scenes and even though they wer… | Continue reading
There’s a famous saying in marketing (as Veronica Fullovit from Bullspit Marketing tells us in the video): Sell the sizzle, not the steak. What does this mean? Simply that your copy should l… | Continue reading
Are you flippin’ kidding me!? May well have been the response when Jack returned to his mum with no cow and no money in exchange for said cow. No it’s okay honest, I’ve got someth… | Continue reading
Tempting isn’t it… You’ve written your copy, but feel it needs a little bit more. A bit more passion, enthusiasm… a bit more oomph. There’s a character designed for th… | Continue reading
In this week’s episode of AmyTV we’re looking at the problem of Umbrella Terms, how they creep into your copy to make your marketing bland and, more importantly, what you can do about i… | Continue reading
Today we’re talking about the power of contrast in your copywriting. So, painting a bleak picture of what your customer’s life looks like without your product, and the rainbow and unicorn universe … | Continue reading
AmyTV is back… And we’re kicking off this series with a special edition video about the Call to Action Marketing Conference happening in Vancouver, June 19th-21st 2016. I’m going … | Continue reading