The success of a mobile app depends on its functionality, performance, and usability. These three factors differentiate a mobile app that sells and one that does not. If you notice, majority negative review of mobile apps highlight the concerns like poor performance, compatibilit … | Continue reading
Are you are a Local Cable Operator and Broadband service provider? There is a good news for you then! From now on, you do not need to maintain your subscriber details manually. Moreover, you can have your package plans set in a professional manner, get your customer complaints ef … | Continue reading
Digital Transformation is the buzzword now. Be it a panel discussion, a keynote presentation or a webinar, the message that transformation is inevitable is, in fact, resonating clear and loud if you’re to survive in this digital world. But only some people have wrapped their head … | Continue reading
Outsourcing: Defining the Term Outsourcing is the abbreviation for ‘outside resource using’. It is the method of hiring another company or individual, either internationally or domestically, for handling its business activities. This is a cost-effective practice that allows gaini … | Continue reading
Mobile App vs Mobile Website is debate for businesses. Usability, functionality and cost are few important factors to consider. Read the blog to know more. | Continue reading
You worked hard to make your mobile app perfect and released it ready for download. You got a few downloads initially. A few of your customers who downloaded your app have even deleted it. Now everything seems to be quiet and so you seem to be worried. After all, no download mean … | Continue reading
It is a challenge to insist your target audience to download an app and use it regularly. Research findings reveal that almost 20 percent users download an app and use the app just once and there is 95 percent chance that they will abandon the app soon. The success depends on a c … | Continue reading
Last year Forbes predicted remote hiring will be among the few leading workplace trends for 2017. Across the globe, employers are opting for remote hiring to reap the benefit of a flexible workforce. Remote workers are now an important part of any organization’s workforce. Huffin … | Continue reading
Brands always want a landing page that compels visitors to subscribe a newsletter, fill the registration form or make a purchase. Often, people confuse Landing Page with Home Page. But both are distinctly different. So, what is a Landing Page? It is the first web page that any vi … | Continue reading
The marketers now have new technologies in their marketing arsenal to reach their targeted customers better. Often a digital marketing campaign is not enough to create a brand image and strengthen its identity. Marketers, nothing to worry- just add Influencer Marketing to your ar … | Continue reading
Often people perceive Artificial Intelligence as science fiction. But that’s not true! This advanced technology is now implemented across diverse industries. Artificial Intelligence is not restricted to personal assistance technology and smart device but has limitless possibiliti … | Continue reading
Sundar Pichai, the CEO of software giant Google, on being asked what is the next thing at the company, said “I can’t quite tell exactly but advances in AI and machine learning, we are making a big bet on that. Advances in machine learning will bring a difference in many many fiel … | Continue reading
Name a thing and you will get a mobile app for it! Does this sound to be a joke, No. It is true, just try typing a keyword, and you will find a relevant mobile application in the app stores. Startups, corporate businesses, across all sectors have realized the importance of mobile … | Continue reading
Email Marketing Campaign help businesses to create a better relationship with the target audience at a cost much lower than other traditional media. | Continue reading
The business world is witnessing a change, it is shifting towards a Digital Economy, where the reliance is more on the Internet, advanced technologies, mobile, cloud, big data and social media. The ways businesses interact or communicate with customers, conduct their operations a … | Continue reading
In the transportation ecosystem, online marketplaces have gained eminence. A major reason being participation of buyers and suppliers due to low or competitive price of transportation, improved access by customers and scope of exploring new markets for suppliers, transporters or … | Continue reading
Every day, millions of content- approximately 140 million tweets, 2 million videos and 1.5 billion content, is generated in the online media. Digital marketers have to take special effort to ensure that their content does not get lost in the chaos and it is identified easily by t … | Continue reading
Change is the only constant, but when it is in the layout of the Result Page of Search Engine titan then it is a serious issue of discussion. The year 2016 has witnessed changes in the layout of Google’s Search Engine Result Page or acronym as SERP. The layout tweaks also has eff … | Continue reading
Businesses and organizations need unique solution for solving problems and addressing issues relevant to their work. Customized software is a great tool for businesses to improve efficiency and streamline operations. The tailor-made software or applications are designed to meet t … | Continue reading
What is the best solution for maintaining a healthy relationship with customers? Enterprises across all industries face this question often during different phases of their business. The solution is simple- CRM. Customer Relationship Management acronym as CRM is an important busi … | Continue reading
So, you need enterprise solutions to streamline operations and automate! But, you cannot do it yourself and you have to hire the best software development company in India for it. Enterprise solutions are software applications that help to disseminate and retrieve critical data a … | Continue reading
Organizations outsource projects to offshore locations where they can have access to world-class professionals, at a reduced price and save time. Offshore outsourcing involves hiring any external provider or organization for a specific task or business activities. As per Duke Uni … | Continue reading
Startup is the new “in” thing in the business ecosystem. With investment worth almost $ 5 billion in the year 2015 and approximately three startups, emerging every day, India stands in the third position worldwide in terms of startups. A report by NASSCOM and Zinnov, by evaluatin … | Continue reading
A guide on how to analyse competitors for a better digital marketing strategy. There are both free and paid tools that assist in competitor analysis. | Continue reading
Human are full of emotions. On seeing something beautiful and interesting they are attracted to it. Frightening things make their heart beat faster, hands clench in fear. While designing, you need to consider the human characteristics and specifically the riot of emotions. It is … | Continue reading
To determine the right color combination for website, designers need to understand color psychology. Right color will attract attention and tap emotion. | Continue reading
The blog title attracts readers. On the search engines and social media, titles represent the content. Copyblogger states that out of 10, 8 will read the title and only 2 will read the complete content. Write an eye-catching title and your blog which otherwise would have gone unn … | Continue reading
The social media ecosystem is changing fast. It is becoming increasingly important for brands to create a unique presence in the online world. Brands need to catch up with the social media trends to get that desired competitive edge. This is not a cliché! It is the need of the mo … | Continue reading
James C. Collins the eminent American management consultant and author, in his book Good to Great said “Great vision without Great people is irrelevant.” People are the most important asset for any organization. Collins emphasizes that right people are the best asset rather than … | Continue reading
2016 is another great year for the eCommerce industry. The year-on-year data shows that there is a continuous growth in the online sales this year. By analyzing the growth curve the experts expect that there will be a consistent growth in the following years. For both the establi … | Continue reading
Use of various internet-based systems have led to an exponential growth of data across all sectors, and Big Data is turning out to be a useful. Gartner IT Glossary defines Big Data as high-velocity, high-variety and high-volume information assets that involves innovative and cost … | Continue reading
Search Engine Optimization or SEO is the method of driving traffic to the website from organic, natural and non-paid search. It emphasizes on website visibility on major search engines like Google, Yahoo and Bing. Be it large enterprises or startups, all need to invest on SEO to … | Continue reading
Social media has changed the marketing practices of businesses. It has lent voice to the customers where they can express their view about the brands. Nielsen has estimated that in the United States alone, almost 80 percent of 255 million internet users can be reached through soc … | Continue reading
Cloud is making headlines now. Across different industries, cloud has revolutionized the operations, by streamlining processes and providing real-time information. When all sectors have embraced cloud solutions then how can Logistics be left behind! The sector harnesses the power … | Continue reading
Mention a brand name to someone and the next thing that the person will do is search it on the search engines. With more than one billion names searched each day, it can be expected that the targeted customers will surely search the name of your brand, online. On the online platf … | Continue reading
It’s Friday! But what makes it so great? Well, it is The Friday, July 22nd, 2016, the day that every ardent fan of Rajnikanth Sir had been waiting for. Yes, the much anticipated blockbuster Kabali by Thalaiva, hit the silver screen today. Rajni-fever is evident- many employers ar … | Continue reading
Businesses need to adopt the right technology to stay ahead of the others. Be it a small, large or a medium business, Enterprise mobility is important for businesses to stay connected. Mobility solution improves the flexibility of work and explore infinite opportunities. Boost in … | Continue reading
Social media is a catalyst for driving sales in the retail sector. It is an effective marketing tool that adds value in the different stages of the sales funnel. Be it strengthening the brand awareness, connecting with the target audience and creating a buzz about the product soc … | Continue reading
Internet of Things is essential for Business Transformation in retail. IoT enhances customer experience, in-store operation and explores revenue channel. | Continue reading