That is the good news part of this post. The bad news is that manufacturers and engineering companies are spending more money on industrial content marketing but are having hard time proving its ROI. | Continue reading
As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Some of you have become new clients. I truly appreciate your confidence and the loyalty of existing clients. Your support and patronage helped us make 2017 the most successful year in m … | Continue reading
How do engineers use content? The answer to that question and researched data to help plan an effective industrial content marketing strategy | Continue reading
Obstructions that prevent a redesigned website from meeting its goals and objectives can be devastating for a company. I’m not exaggerating | Continue reading
I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company | Continue reading
Digital industrial marketing is the norm these days because that’s how industrial buyers now prefer to interact with their suppliers. | Continue reading
Industrial companies are spending more money on content marketing but most consider themselves not very successful. Why is that? | Continue reading
I firmly believe that industrial email marketing integrated with the right mix of social media channels will | Continue reading
Marketing to busy engineers is a challenge for most industrial companies and it is become even more difficult now. | Continue reading
In industrial content marketing, content that feeds and drives marketing technology and not the other way around | Continue reading
For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by CMI. | Continue reading
I predict that content marketing to engineers for industrial marketers is going to get tougher in 2017 | Continue reading
I thought I’ll start off 2017 with a quick look back at 2016. I’ve complied the top 10 posts on industrial marketing from this blog. | Continue reading
A big THANK YOU to all my industrial marketing clients for their support in making 2016 a successful year for my company, Tiecas | Continue reading
Industrial email marketing doesn’t get as much respect as it deserves. Email marketing is not dead because of social media. | Continue reading
Industrial content marketing is facing a big challenge right now because manufacturers are struggling to make it more engaging for engineers. | Continue reading
Industrial content marketing that will engage with engineers needs a close working relationship with SMEs. | Continue reading
An effective content marketing strategy that aligns well with your sales process must come before doing an industrial website redesign | Continue reading
Industrial content marketing for increasing awareness among engineers and industrial buyers and generating new contacts takes time & hard work | Continue reading
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience. | Continue reading
Industrial content marketing can be very effective in solving two common problems that manufacturers and distributors face with slow sales | Continue reading
Leads from industrial content marketing tend to be of a higher quality that turn into wins more often and cost less per lead. | Continue reading
Industrial marketing precedes industrial sales. Manufacturers, distributors & engineering service providers find it hard to accept that fact. | Continue reading
Marketers are failing to provide the right content when marketing to engineers who are hungry for relevant information | Continue reading
These research findings show manufacturers are now using a multichannel industrial marketing strategy to reach their target audience. | Continue reading
Industrial content marketing is not just a popular marketing strategy but it plays an active role in driving industrial sales. | Continue reading
How manufacturing content marketing helps makes Sales more productive. It is helpful throughout the sales funnel - TOFU, MOFU and BOFU | Continue reading