Leaders are often confronted with data pukes when they ask for insights. Try something new: Seek out-of-sights, and transform data's impact. | Continue reading
Most data visualizations quitely suck - as they are assessed against subjective criteria. Using a 8-point algorithm, take your visuals from good to great. | Continue reading
Need a fabulously successful big data strategy? Understand the digital analytics ecosystem, three optimal execution phases, and the time each should take! | Continue reading
Negative data helps overcome challenges, identifies opportunities. Learn 3 archetypes of leaders who fail at this, and one who suceeds. Which type are you? | Continue reading
What is the best way to measure success of TV sponsorships? How about smart metrics for a Social Influencer strategy? Switchers, Profit, Audience Actions. | Continue reading
Digital careers face big challenges + exciting opportunities. How can you improve current skills, while developing new competencies over the next 20 years? | Continue reading
Two powerful concepts, Collective Continuous Learning and Complete Day One Knowledge, present a revolutionary opportunity for businesses optimization. | Continue reading
From sensitivity analysis to the magic of a 2x2 matrix to venn diagrams, learn how to convert your data/analysis into simple yet powerful visualizations. | Continue reading
Most social media marketing strategies are a waste of time and money. Discover how to pivot social efforts to deliver smarter profits, with accountability. | Continue reading
In a sea of data, how can to pick the right 6 metrics to measure impact of your digital existence? Learn from 15 examples how to find best metrics for you. | Continue reading
Beyond buzzwords, learn real-world impact AI / Machine Learning are having on the practice of Marketing and Analytics to deliver superior business results. | Continue reading
Poor metrics incentivize bad behaviour. Shifting to a Human based identity system breaks silos, unlocks imagination, delivers incremental business profit. | Continue reading
Stories told with data mostly result in little to no impact. Learn six strategies that help simplify and focus your presentations, to win hearts and minds. | Continue reading
Big budgets and large teams rarely guarantee a high impact data-influenced organization. Learn five key elements you are ignoring that need fixing now! | Continue reading
Attribution modeling presents the coolest, toughest, challenge in achieving an optimal marketing mix. Learn elements required to deliver strategic answers. | Continue reading
Most surveys simply ask questions, provide resulting data. This is a valueless exercise. Learn what's missing, and how to drive impactful business outcomes. | Continue reading
Seven critical recommendations that will accelerate your digital analytics understanding, and path to being an Analysis Ninja. Smarter, faster! | Continue reading
Most digital experiences miss delivering on the principles of user-centric design. Learn how to increase profits and customer happiness by delivering on UX. | Continue reading
My blog Occam's Razor is ten years old. Here are four stories, in numbers, choices, career, and benefits. Wisdom from a million words. | Continue reading
Adblockers are all the rage. How many people use them on your site, and does it effect your profit? Track ad blocking easily with Google Analytics. | Continue reading
In a sea of data, what data/sources/analysis can you trust? Learn 6 strategies to manifest your skepticism, and one to get to wisdom plus a great career. | Continue reading
For me the purpose of data is delivering customer joy + profits. This newsletter contains short stories from the intersection of marketing and analytics. | Continue reading