Follow these 10 basic steps to launch an online course that will make money or promote your business or brand and lead to future product and service sales. | Continue reading
This trick to skyrocket Facebook engagement so you can boost word-of-mouth marketing that leads to sales and increases revenue really does work. | Continue reading
Don't settle for the wrong content marketing help - someone who doesn't have the right skills, experience, and knowledge - or your results will suffer. | Continue reading
Content marketing works to build your brand & business. Download the Content Evaluation Worksheet & use it as you consider creating new pieces of content. | Continue reading
Are you using an online opt-in form for lead generation, but your conversions are less then you’d hoped for? This isn’t uncommon for businesses, and fortunately, there are some simple tweaks you can make to increase your lead generation form conversions without spending a fortune … | Continue reading
Buyer personas, buyer journeys, marketing funnels – there are so many marketing terms being thrown around in recent years that business owners are completely overwhelmed! I’m going to make things less complicated for you by showing you how to boost your marketing results by mergi … | Continue reading
Use these often overlooked ways to increase social media shares of your content and watch your brand and business grow as your online reach expands. | Continue reading
You have a huge opportunity that business owners and marketers a decade ago would have paid big, big bucks for. Can you guess what it is? I’m talking about your email list. In that list is a group of people who want to hear from you. They’re either your past or present clients or … | Continue reading
If you want to generate brand awareness or sales through Facebook, then you need to understand that Facebook has very much become a pay-to-play party. I could go on and on about why it’s so hard to get people to actually see your Page content unless they physically visit your Pag … | Continue reading
One of the first things you have to do to be successful with content marketing is to forget everything you know about marketing. I know that's a scary concept. Trust me, I'm a marketer and I get it. For decades, businesses have been following marketing strategies based on interru … | Continue reading
A buyer persona is a written representation of a customer group (i.e., a segment of your audience). Buyer personas are developed using a combination of primary and secondary research and are based on customer demographic, psychographic, and behavioral data. Let's take a closer lo … | Continue reading
Content marketing is one of the most effective and affordable ways to directly and indirectly promote your business, but coming up with interesting things to write every day can be a significant burden -- especially if you don't have the budget to hire someone to help you write! … | Continue reading
In 2017, your email subscribers list is one of your company's most valuable assets. The phrase, 'it's all in your list,' has never been more accurate than it is today! There are many ways to increase email subscribers using lead magnets (check out the free lead magnet email marke … | Continue reading
Consumers are inundated with messages from businesses both online and offline today. As a result, it is more important than ever to build emotional connections between consumers and your brand. Trust matters more today than it ever has before, but the good news is that it's easie … | Continue reading
If your customer audience spends time on Facebook, then your business should be there, too -- on an active Facebook Page. The infographic below gives you 14 guaranteed ways to get more Facebook likes for your business Page. To make things even better, all of these tips are easy f … | Continue reading
When someone makes a purchase on your website, do they receive a receipt via email? They should. And when a customer receives a receipt, does it simply provide the details of the transaction or does it transform a bland email message into a compelling sales opportunity? There’s a … | Continue reading
See all those customers buying from your competitors? Do you want them to buy from you instead? If you answered 'yes' to the previous question, then you're ready to grow your business, but first, you need a strategy to steal customers from your competitors. Unfortunately, convinc … | Continue reading
Want a complete system to write irresistible marketing messages for any purpose based on secrets professional copywriters use every day? Now, you can get it because I'm offering my own start-to-finish system to write marketing messages that convert leads into sales! The 12-module … | Continue reading
Email marketing - you know you should be doing it. You've read the articles and heard the experts say how important connecting with your audience via email is to growing your business. This isn't the first time that you've heard a phrase like, 'The power is in your list.' There's … | Continue reading
As in life, nothing in marketing is guaranteed, but there are some tried and true tactics that have a greater likelihood of success than others. When you use A/B testing of landing page components that have been found repeatedly in research to be effective, then you have a good c … | Continue reading
The story of the business and marketing of Harry Potter is a unique one. After all, this is a brand that changed the publishing world. This year, 26 years after the idea of Harry Potter formed in J.K. Rowling's mind, the eighth book in the series people across the globe fell in l … | Continue reading
Recently, I did an interview about the Playboy brand in China. The interviewer had a specific angle he wanted his story to take, and my responses didn't match that angle. Therefore, only one sentence of my interview was actually included in the article. I don't want what I believ … | Continue reading
A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. You need to put into words the reasons your product is the best available and better than your competitors' products b … | Continue reading