January 1983. Apple finish production of their latest computer, Lisa. Steve Jobs launches it with a nine-page ad in the New York Times. It's nine pages of geek speak. Nobody outside NASA is interested. Lisa sells just 10,000 units. Steve is fired from Apple. | Continue reading
Evo Entertainment converted their parking lot into a drive-in movie theatre. Shake Shack launched “DIY burger kits” with a free cooking tutorial. New Balance switched production from shoes to masks. | Continue reading
My dad runs a small study skills company in the UK. It's an old-school business. Up until last year, the only marketing he's ever done was sending flyers to schools. But, over time, flyers had stopped working so well, so he started thinking about running digital ads. | Continue reading
This is the story of how Lil Nas X went from college dropout sleeping on his sister’s couch to breaking Mariah Carey’s record for the most consecutive weeks at No. 1 — in just seven months. | Continue reading
Tesla have zero advertising budget. The focus is on turning customers into fans. The result is quite an extraordinary marketing strategy which I've broken down: | Continue reading
A collection of startup related gifs to make you laugh and share on Slack | Continue reading
Back in 1998, when Derek Sivers first founded CD Baby, their order confirmation email was the regular: “Your order has shipped today. Please let us know if it doesn’t arrive. Thank you for your business.” | Continue reading
12.9% of first time Marketing Examples users end up as a email subscribers. It's fair to say it's one of the best websites in the world at converting passers-by into email subscribers. This case study gives a step-by-step analysis. | Continue reading
The 1903 Tour de France was set up as a “side project” which ended up changing the fortunes of its parent newspaper L'Auto | Continue reading
How Adam Wathan and Steve Schoger escaped the dogma of e-book pricing and made $1.35M selling Refactoring UI, their design book. | Continue reading
It's no secret that a site's “performance” is a ranking factor for search. But how does Google actually measure it? Well, open up Chrome DevTools, click the Audits tab, then Run Audits and you'll see that “Performance” is made up from 6 metrics | Continue reading
How Adriaan van Rossum drove more than 30k visitors to his website from Hacker News | Continue reading
How Jason Cohen got his first 30 users before even building his product. | Continue reading
An awareness of costly signalling theory is invaluable in understanding the psychology of marketing. | Continue reading
What Lewis Capaldi and KFC can teach you about becoming an antifragile brand. | Continue reading
How Fortnite flipped the growth funnel on its head and forever changed the way video games are marketed. | Continue reading
140 Canvas printed bespoke canvas', posted them to the PO boxes of YouTubers around the world and ended up with their product getting seen by over 3.7 million people. | Continue reading
Asking to be added to your recipients' address book results in much improved email open rates | Continue reading
The story of how Phil Knight and Jeff Johnson drove to track meets all over the Pacific Northwest and sold more shoes than you can imagine out of the boots of their car. | Continue reading
In three years looking at landing pages, I’ve never come across a sign-up flow better at converting than Notions. Let’s get into it. | Continue reading