Black Friday email messages with free shipping offers had the highest average conversion rate, and Cyber Monday messages with percent-off offers had the highest average conversion rate, in 2017. | Continue reading
Having insight into customers allows marketers to contribute to business success by creating loyal customers. Here are five effective ways marketers can derive valuable customer insight. | Continue reading
Most emails are opened on mobile devices, but more email conversions still occur on desktop devices. See this infographic for stats on mobile vs. desktop usage, opens, conversions, and other data. | Continue reading
US adults are split whether Snapchat is a fad, a survey finds. But most Snapchat users among them believe they'll still be using it in 5-10 years. Get more interesting research findings here. | Continue reading
The week's social media news: Facebook & Amazon take on Microsoft's LinkedIn & Skype; LinkedIn Premium's data features; Facebook video on your TV; Yik Yak's founder's Slack-like app for students. | Continue reading
The subscription model of revenue generation is not new, but it's now being used in different ways. Here are 8 subscription models for ensuring recurring revenue, and 5 best-practices for success. | Continue reading
Search engine optimization has continually evolved, and that trend will continue with SEO changes and shifts in 2017, as well. See what awaits SEOs and search engine marketers in the year ahead. | Continue reading
From thanking attendees to seeking feedback and getting publicity, this infographic outlines 20 steps to take after your B2B event to ensure happy attendees - and the success of your next event. | Continue reading
Get tips, tricks, and advice about managing projects from start to finish from a project management expert. Read the article and listen to the podcast for project management hacks you can use. | Continue reading
Coming up with creative ideas - at work or for yourself - is not a talent, it's a skill you improve with practice. Use these 6 techniques to generate more ideas than you'll know what to do with! | Continue reading
Restaurant marketing has gotten complicated. Flyers aren't enough. See how restaurant owners and marketers must have both an offline and a digital presence, and offer memorable dine-in experiences. | Continue reading
Neuromarketing gives insight into how the human brain works. Learn how to craft and deliver marketing communications and positioning messages that reach and convince your audiences and customers. | Continue reading
Case studies are vital in B2B sales & marketing since they trigger psychological drivers of buying behavior. Apply these 5 psychology tricks to create effective case studies - and other content. | Continue reading
Facebook advertising works because it allows you to hyper-target specific audiences. See this list of hundreds of Facebook ad targeting and audience segmentation choices, grouped into 5 categories. | Continue reading
Email campaigns using segmented lists have higher open and click ratesand lower bounce, abuse-report, and unsubscribe ratesthan non-segmented email campaigns. See the research findings here. | Continue reading
The week's social media news: Facebook Lite; Snapchat's fastest-growing demographic; the Super Bowl on social media (and brands and networks that won); B2B social use; Pinterest Lens; and much more! | Continue reading
Valentine's Day spending stats get marketers' hearts racing. So check out these latest spending numbers for the UK, including who buys which Valentine's Day gifts - and how. | Continue reading
Digital marketing skills are in high demand, and no wonder: Marketing technologies, channels, and platforms continue to quickly evolve. Find out which marketing skills you need in 2017 and beyond. | Continue reading
Brand simplicity is an asset. Simple brands don't have confusing products, services, and pricing - and that simplicity makes them attractive to consumers. See which US & global brands make the cut. | Continue reading
Eye-tracking studies help marketers and designers create websites, ads, and effective user experiences online. But how exactly does eye tracking work? See this info-rich infographic for answers. | Continue reading
Addressable TV advertising is powerful. It targets audiences, not shows or channels; it's measurable; and post-campaign data helps optimize traditional TV buys. Take these 8 steps to start. | Continue reading
The 4Ws of content creation for marketing are Why, What, When & Where. Use data to answer those questions, and you'll find and engage the right audiences via SEO and social media. Read to see how. | Continue reading
Instagram posts with emojis have better user engagement, including likes and comments, than posts that don't use emojis. See which emojis are used most on Instagram and other research findings. | Continue reading
How can you build a large base of brand fans, followers, or subscribers? Commitment to great content and consistent audience engagement. Read & listen how a YouTube star built a massive audience. | Continue reading
Marketing automation has become vital to scaling marketing campaigns, but it also means hiring a marketing automation team - and paying them. See this detailed breakdown of team roles and costs. | Continue reading
Just-in-time marketing strategies reduce deliver the right message to the right customers at the right time. See how just-in-time marketers do so, along with just-in-time marketing best-practices. | Continue reading
The top digital marketing tactics that small businesses plan to use and increase spending for in 2017 are social media, advertising, and SEO. See which social platforms and content types they use. | Continue reading
Marketing Strategy - Today, B2B technology vendors (think marketing automation) offer much more than technology: Many also offer do it for me services (AKA, managed services) to execute tactical activities related to using ... | Continue reading
Marketing technology (martech) is taking over marketing. Can marketing careers stay relevant? Whether you're a CMO or novice digital marketer, here's what you're facing and what you can do about it. | Continue reading
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media. | Continue reading
Influencer marketing is still mostly an experimental marketing strategy, especially among B2B companies, but it's ongoing program for nearly half of B2C companies. See more survey findings. | Continue reading
Content marketing history goes well back to the 19th century - maybe even prehistory. Check out these classic content marketing examples in this infographic overview of content history. | Continue reading
Keep the customers you have and decrease churn rates by using data. Apply this four-step process to identify and retain churners, improve customer experience, and build customer loyalty. | Continue reading
Fewer than 4 in 10 sales messages emailed by businesses are ever opened. Industry averages for sales-email open rates vary from 25% to 47%. See the average open rates for 28 industries. | Continue reading
The week's social media news: Facebook optimizes for video, updates algorithm; LinkedIn's marketing tips; Slack's new product; Snapchat's IPO; Facebook video on TV; Twitter anti-abuse tools; more! | Continue reading
These 4 groups of B2B brand advocates on social media can help business-to-business marketers improve brand awareness and customer relationships. Brand advocacy tools can help manage the process. | Continue reading
Google's major algorithm updates in 2016 started with the core search algorithm in January, followed by accelerated mobile pages (AMP) in February. This infographic has more on the major changes. | Continue reading
How consumers use apps on their mobile devices on Super Bowl Sunday differs from normal usage. See mobile app use stats for before, during, and after the Big Game. | Continue reading
Net Neutrality faces extinction under a Trump Administration. What will be the impact on marketing - and marketers who rely on the Cloud and bandwidth for apps and content, such as video? | Continue reading
Marketers today have more data and many technology options for personalizing the customer experience and communications. Check out the benefits and challenges of personalization. | Continue reading
Here are 7 predictions for social media and video marketing in 2017. Expect more video on social media, new formats (360 and live), automated and personalized video ads, and more! | Continue reading
Content marketing agencies produce blog posts, website copy, videos, infographics, and other content or collateral for clients. See stats about how much they produce, their challenges, and more. | Continue reading
Mobile e-commerce (m-commerce) is already here, but it isn't all that it could be. Here are four steps marketers can take to help consumers make retail purchases on mobile devices. | Continue reading
Should you avoid jargon in your marketing content? General business jargon often obscures rather than clarifies. But, in these three circumstances, jargon can help you communicate with audiences. | Continue reading
How can you personalize emails at scale and boost engagement and reply rates? Follow these super-practical email personalization tips and advice - and use these simple tools and processes. | Continue reading
High-growth companies use account-based marketing and sales approaches, focus on cold-calling, and employ tech-savvy salespeople. See the details of how they differ from low-growth peers. | Continue reading
Social media can play a valuable role in e-commerce marketing. See this infographic for how and why marketers should include social media tactics in their e-commerce marketing strategy. | Continue reading
Here are five of the biggest social media goofs, gaffes, and fails of 2016 - and the lessons they hold for marketers. These are the types of social media mistakes you should avoid at all costs. | Continue reading