U2 at Sphere is the nightmare future of music

"Wow, that IMAX movie was amazing! What's that? U2 was there too? Huh, didn't notice." | Continue reading


@mattruby.substack.com | 7 months ago

Why are the tech elites embracing a philosophy meant for slaves?

Stoicism is all the rage among tech titans. But if you’re flying your private jet to Austin/Miami/Burning Man, can you really adopt a philosophy meant for those who are suffering? | Continue reading


@mattruby.substack.com | 2 years ago

The Greek Freak, General Hospital, and the Common Man

How basketball offers a version of masculinity way more noble than what we get from our supposed leaders. Also: Reflecting on my father while discussing ayahuasca & more bad signing of Gov. Cuomo. | Continue reading


@mattruby.substack.com | 2 years ago

The disruption is not coming online

The disruption will not be early adopted. The disruption will not save you bandwidth. The disruption will not make you click “submit” or admit “I am not a robot.” | Continue reading


@mattruby.substack.com | 2 years ago

The most unbelievable things about life before smartphones

An essay about life pre-iPhone addiction, why you're wrong about Salt Bae, an Indian butter chicken Instant Pot adventure, and a new Hell & Wellness pod discussing Marie Kondo. | Continue reading


@mattruby.substack.com | 2 years ago

Why “the creator economy” sucks for creators

Everyone hates “the industry.” But at least it used to be made up of human beings. Now, the industry is an algorithm. Also: GameStop, Wall Street, left wing militias, & more. | Continue reading


@mattruby.substack.com | 3 years ago