Boris Jabes has made problem-solving his career. His current effort, as co-founder and CEO of Census, is helping his customers put their data to use to run their businesses better. We spoke to Boris about what he thinks still needs fixing in the data world, how Census is going ab … | Continue reading
Here's a dive into what an ideal data structure looks like in the event-based analytics context, how applying this data structure helps every analyst (of almost any level) to leverage the full potential of Mixpanel’s powerful querying engine, and how this results in greater chanc … | Continue reading
Andrew Chen, a16z partner and former Uber growth leader gives, us his thoughts on Cold Start-ing a product in today’s noisy market, what metrics and growth practices he’s taken with him on his many jobs and consulting roles, what his favorite growth stage is to work in, and more. | Continue reading
Today, we announced a $200M Series C investment from Bain Capital Tech Opportunities, marking a transformative period for us. Over the past 18 months, we’ve seen a spike in our leading indicators—signups and weekly active users—which have directly translated to revenue growth. We … | Continue reading
When it comes to event tracking for product analytics, many technical quirks tend to follow certain patterns—ones that aren't so hard for non-engineers to flag. Here are four of the most common hiccups associated with corrupt event tracking data, how to spot them, and what to do … | Continue reading
As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my products. Combining product analytics and user int … | Continue reading
Experimentation is a huge part of getting your product right, whether it’s trying out a new feature or potential tweaks to existing elements of your app. When it comes to running these kinds of product tests, using feature flags can be a really effective and minimally disruptive … | Continue reading
Having started as an "Excel guy" for hire in high school and gone on to found dbt Labs a few decades later, there are few more qualified to give lessons on the past, present, and future of the modern data stack. | Continue reading
For startups, product analytics isn’t just a “nice to have” tool in your stack of tech solutions that are supposed to help you grow. In my experience, it can sharpen your whole approach to product development and engineering. Put another way: I wanted to call this article “How t … | Continue reading
Killing portions of a product is a challenging aspects of leadership. This article offers expert perspective on why teams choose to unship, the problems that come from delaying the decision, and how to pull off a successful sunset. | Continue reading
The veteran Google, Square, and DoorDash product leader spoke to us about how analytics lead to product hypotheses, but customer connection is what sees features through to success. | Continue reading
We launched an all new Free Plan with 100x the data volume of our old one, and made changes to our pricing curve to give startups more runway for growth. | Continue reading
Learn how traditional ingestion-time sampling methods drop your data and why there is now a better way – query-time sampling. | Continue reading
Learn how traditional ingestion-time sampling methods drop your data and why there is now a better way – query-time sampling. | Continue reading
I’m a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy as possible to send the data you collect in Mixpanel, to your destination of choice. A couple of months ago, . . . | Continue reading
A Microsoft veteran and former head of Product at Lumosity, Matt Krueger believes great product managers do 3 important things. | Continue reading
We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3. In this post, we’ll outline how this can save you time and engineering resources, and why our customer’s call it . . . | Continue reading
Working at Mixpanel means we use data to look at everything, even the way our team members' commit patterns change over time. | Continue reading
We weren't doing a good job tracking our infra costs. The solution was a creative application of our own product. | Continue reading