Foursquare, a location-based social network headquartered in New York City, will be merging with Factual, a repository for location data. Foursquare will retain it’s name and become the face of the two companies. David Shim will continue to operate as the CEO of Foursquare while … | Continue reading
Asurion, a technology solutions company that employees more than 17,000 people, has received a state grant for it’s new headquarters in downtown Nashville. The headquarters will be located in the former building of The Tennessean newspaper which is located at the corner of Church … | Continue reading
Search queries made on mobile devices are dominating searches made on desktop computers and search engines like Google are in the thick of this transformation. Earlier this week at Google IO 2018, Google announced many new changes that were coming to the Google Maps interface thi … | Continue reading
You’re an entrepreneur with a new and innovative idea or a local professional with your first business website. As soon as yourself or your web designer hit “publish site”, you brace for the phone to begin ringing off the hook. You’re going to be rolling in the dough and you even … | Continue reading
Mobile Mentor, Inc., a mobile solutions company from Auckland, New Zealand, will be opening an office in Nashville, Tennessee and plan to hire more than 100 people as well as invest more than $2 million into the city. The move is aimed at providing more efficient service to the c … | Continue reading
Google has added yet another feature to it’s popular Google My Business platform following a slew of updates over the last few months. With Google My Business’ new API, business owners will now be able to manage an unlimited number of businesses using just one account. Previously … | Continue reading
Last year, Google introduced a new Google Adwords interface that was met with plenty of criticism from long-time Adwords users. As a result, Google allowed account owners to switch back and forth between the older and newest versions of the Adwords interface. The old interface wi … | Continue reading
Google has rolled out yet another feature to it’s popular Google My Business platform. In previous months, the company brought back it’s “business description” feature, introduced the “menu items” feature for pubs and restaurants and added the “services feature” for all small bus … | Continue reading
Last month, we published a blog post on important questions to ask before hiring an SEO company. The reality is many business owners are on the ropes about whether to outsource their SEO and digital marketing efforts or to do the work on their own. Large corporations can afford t … | Continue reading
Search engine optimization is complex process that requires plenty of strategy and it takes time before results are seen with any SEO campaign. There are some businesses that can do minimal SEO and still rank well; especially if they’re a local business with little competition. I … | Continue reading
Some of the world’s largest social networks have been in hot water lately. Namely, Facebook who unethically sold private user data to third parties including London’s Cambridge Analytica. Youtube is completely demonetizing users while Twitter was caught in the middle of the Proje … | Continue reading
You’ve created a new website for your business and already have your content marketing strategy in place. You begin publishing content to the website only to discover that it’s not ranking very well in the search results. You’re doing everything correctly, but your website has ye … | Continue reading
You've built a website for your business and you have plenty of competitors for the keywords related to your business. How do you outrank the competition in the search engines and begin generating revenue via your website? The first step is to understand domain authority which is … | Continue reading
Aside from content marketing, link building is the next most important building block for a brand’s search engine optimization campaign. However, not all links are the same. There are two different types of links; “dofollow” links and “nofollow” links. What are the primary differ … | Continue reading
An SEO specialist (search engine optimization specialist) is a business professional that can also go by many other different titles; digital marketing manager, search engine marketing manager, SEO manager, internet marketing specialist, etc. Although studies show that most small … | Continue reading
Nashville, Tennessee has had one of the hottest real estate markets in the United States for nearly five years now. During that time span, home values rose by more than 30%. As it turns out, businesses don’t like being taxed to death and will relocate to cities like Nashville th … | Continue reading
Over the past year, Google has made several updates to their Google My Business (GMB) platform by allowing business owners to better optimize their listing. The first change was allowing business owners to publish posts inside their GMB listing. Virtually any kind of information … | Continue reading
Over the last two years, Google has made tremendous strides in improving the user experience on mobile devices. The latest change includes the addition of the “more results” button at the bottom of the search results. What this does is it allows readers to see the next line of se … | Continue reading
Outbound marketing is best defined as the older and more traditional forms of marketing. Prime examples of outbound marketing include cold calling potential customers, sending unannounced emails to potential customers, direct mail advertising, other forms of print advertising, an … | Continue reading
Inbound marketing is a form of marketing that is centered around digital practices such as search engine optimization (SEO), content marketing (blogging), email marketing and social media marketing. Through search engine optimization, businesses are able to present content that s … | Continue reading
Influencer marketing is when a brand reaches out to a well-known individual or another company in the same niche and uses their influence to help market a product. If you’ve ever seen a commercial with a celebrity promoting a product or service, then you’ve seen influencer market … | Continue reading
When it comes to implementing an effective SEO strategy for your business website, there is a set of best practices called “white hat SEO” and then there is a set of practices to avoid called “black hat SEO”. The difference between white hat SEO and black hat SEO is well document … | Continue reading
Nashville, Tennessee has perhaps the most important decision on it’s plate in May since voting on the construction of Nissan Stadium more than two decades ago. The Nashville Metro Government has proposed a $5.4 billion transit plan that will include the construction of more than … | Continue reading
Affiliate marketing is a business practice that most often applies to web-based businesses like blogs or ecommerce websites. If we were to use a text-book definition, we would define affiliate marketing as the practice of promoting another company’s products or services on a webs … | Continue reading
Google My Business is now allowing local business owners to publish a description of their business within their GMB listing. This change comes several weeks after Google announced they would be allowing restaurant owners to publish menu items with their Google My Business listin … | Continue reading
Should you seek venture capital (VC) for your business in an effort to take it to the next level? If you’re an entrepreneur with an innovative or disruptive business idea, you’ve likely already pondered that question. The first thing to consider is whether or not you’re willing t … | Continue reading
A few years ago, Facebook changed it’s algorithm in a way that would allow for the social network to generate more revenue from advertising. The algorithm switch caused many business pages to lose their free organic reach on Facebook. This required business owners to spend money … | Continue reading
If you own a small business that you’re hoping to scale quickly, you can’t afford to neglect any single area of marketing. This is especially true for email marketing which is cheap to start, easy to maintain and often offers an excellent return on investment (ROI). Your brand’s … | Continue reading
Yelp is perhaps the number one review website in the United States. Purchasing advertising space on Yelp for your small business should come as a no brainer, right? Anyone that has ever set up a new Yelp page for their small business knows that this is a decision that is going to … | Continue reading
Waze, a GPS navigation software developed by Google, has officially launched it’s local ads system for small businesses. Waze local ads will offer three different advertising units; promoted search, zero-speed takeover and branded pin. According to Waze, setting up an advertising … | Continue reading
For the first time in history, Google is now crawling, indexing and ranking websites based on the mobile version of the website’s pages. For small businesses and entrepreneurs that made sure their brand’s website was optimized for mobile-devices, you may begin to see an increase … | Continue reading
Mixed-use developments are becoming more and more popular throughout the United States, especially in neighborhoods immediately outside of professional sports stadiums. Anschultz Entertainment Group (AEG) and Southwest Value Partners are teaming up to bring a new mixed-use neigh … | Continue reading
Regularly publishing new content to your business blog is one of the most critical aspects of search engine optimization (SEO). When your business is a brick and mortar without a business blog, your website’s content is limited to only it’s internal pages. This includes your cont … | Continue reading
With search queries on mobile devices at an all-time high (60%) and still climbing, there is going to be a major shift in the search engine optimization (SEO) world in the next two years. At this point in time, most mobile device users still search manually via the major search e … | Continue reading
What is growth hacking and how is it different than traditional marketing? Growth hacking is a term that was first invented by entrepreneur and angel investor Sean Ellis. Sean helped launch businesses such as DropBox, EventBrite, Qualaroo, and first began using the term back in 2 … | Continue reading
We’re currently living in an age where social media dominates our daily lives. Gone are the days when businesses needed to bootstrap and build a hefty list of supplies to fuel their startup. These days, a professional website, a laptop and a social media marketing plan are plenty … | Continue reading
Amazon CEO Jeff Bezos’ caused a national stir when he announced that Amazon was scouting 20 cities that could potentially land it’s second headquarters. The winning city would receive nearly 50,000 jobs which would in turn attract a host of other tech-related business entities … | Continue reading