This post is part of a series sponsored by IBM about Five Ways Marketers Can Win the Holidays Artificial intelligence (AI) is impacting the way consumers are shopping for the holidays. It is also driving how companies are operating in order to deepen customer relationships. Accor … | Continue reading
Data doesn't have to be complicated, even though for some the very word spurns anxiety and confusion. Here's how to use it for your business. | Continue reading
Giving your customers a reason to choose you over the competition starts as soon as they enter your website. Here's how to make a good first impression. | Continue reading
Your customers are human. Realizing that they, just like you, are imperfect is they perfect way to find common ground. Learn more. | Continue reading
This is the final installment of amazing technological advances over the last sixty years. As you can see, our society has come a long way. | Continue reading
Never doubt the power of a good connection. As humans, we need to connect with other people regularly in order to maintain a happy, healthy lifestyle. | Continue reading
If you want to give customers a good service experience, start by managing online customer relationships through social media. | Continue reading
The series continues! There have been some amazing technological advances over the last sixty years. Here are updates made in more recent years. | Continue reading
Customer service doesn't always have to feel special–sometimes it just has to feel fun. Free food is one way to make customers very happy. | Continue reading
This is the third blog post in a nine post series for IBM by Evan Carroll and I focused on the intersection of customer experience and technology, data and analytics. This post covers the First R of relationship and the concept of personal data and its impact on behavior change. … | Continue reading
Today offers us a lot of technology. Of course, before today’s tech existed, there were an awful lot of technological advances that had to be made. | Continue reading
On the backside of marketing and customer service, you probably come across a lot of data and models. Maybe that is why when it comes to offering good customer service; we can often get caught up in what the numbers say we should do. That’s because we feel that if someone has tak … | Continue reading
This is the second blog post in a nine post series for IBM focused on the intersection of customer experience and technology, data and analytics. This post covers the First “R” of relationship and the concept of personalization. Personalization is a popular term in business today … | Continue reading
With all of the technology available today, it’s hard to remember a time existed before tech was widely available. Learn more about amazing tech advances. | Continue reading
What do you need to produce in the online arena in order to be successful with online marketing in 2017? This blog tell you. | Continue reading
This was the first blogpost in a nine post series for IBM focused on the intersection of customer experience and technology, data and analytics. This post covers the concept of the Blue Goldfish and the 3R’s. Customer experience is the new battleground for competitive advantage. … | Continue reading
Hall of Fame Class of 2010–TD Bank A lot of companies like to lay the claim of being customer-centric, though not many live up to the hype. After all, when it comes to what I teach with Purple Goldfish it’s those little actions that speak far louder than words ever could. TD Bank … | Continue reading
Hall of Fame Class of 2010–Southwest Airlines I fly a lot for business. It seems that whenever I talk to people about air travel these days, however, there’s always a gripe. Poor customer service, rising costs, and increased delays seem to be a black cloud hanging over the majori … | Continue reading
We are entering a new era driven by technology. That being said, we didn’t get to this inflection point without innovation over the last 50+ years. | Continue reading
You’ve really stepped in it, haven’t you? Forget the phrase “the customer is always right,” because this time there isn’t a doubt in anyone’s mind that the customer WAS right…and you’ve made said customer angry. Very angry. Stop! Take a deep breath. Did you know that your brand c … | Continue reading
The power of giving and a little word of mouth can go a long way. It can be an easy fact to forget once you become wrapped up in budgets and bottom lines. | Continue reading
There are so many ways that today’s technology allow us to give back to customers and reduce friction. Read my book, Blue Goldfish to learn more. | Continue reading
All of the hard work you’ve done on your marketing so far can be included in your customer’s journey in 2017. To learn more, read today's blog. | Continue reading
Almost everyone will find themselves falling on hard times financially at least once in their lives. Learn how a bank used Blue Goldfish to help customers. | Continue reading