Determining how much content marketing should cost can be difficult. Here are pointers on how to figure it out for your marketing department. | Continue reading
If your marketing team is starting a content marketing program, everyone should agree on the definition of content marketing. Start with these definitions. | Continue reading
There's a lot of healthcare information out there-and a lot of confusion. Hence, there's an opportunity to build trust through healthcare content marketing. | Continue reading
In marketing, we're obsessed with best practices. But you can't have a breakout content marketing hit by following best practices. | Continue reading
It's time for brands to stop "renting" the audience provided by media companies & start to accumulate an audience they can "own" through content marketing. | Continue reading
Hiring a content marketing agency is a tough challenge for technology companies. These five suggestions will help you get it right the first time. | Continue reading
The new B2B Digital Marketing Study from DemandWave provides guidance for B2B marketers - what's working and and what isn't. | Continue reading
At Scribewise, we're obsessed with learning and constantly seeking out new marketing ideas. Here are some of the newspapers, blogs, and books we read. | Continue reading
In marketing, we're obsessed with "best practices." However, if all you ever do is follow the leader it will limit the your content marketing effectiveness. | Continue reading
As a B2B tech marketer, you share a lot in common with your prospects and customers. Maybe you came into … | Continue reading
Before you can launch content marketing, you need to know your own story. In other words - what do you stand for? It's the heart of your brand. | Continue reading
Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat … | Continue reading
Welcome to the Scribewise Marketing Week in Review, our brief roundup of important stories in marketing, social media, content and … | Continue reading
Instead of yo-yo dieting, trying Crossfit (you’ll hurt yourself), vowing to read all the classics or attempting to get your … | Continue reading
The results are in and the 2016 Marketing Word of the Year is…Transparency. That’s according to the Association of National … | Continue reading
It's very possible someone is telling you to start a podcast as part of your content marketing strategy. So, should you? How to think about the question. | Continue reading
The Marketing Week in Review is our roundup of helpful articles on marketing, SEO, content and public relations. This week … | Continue reading
Both the B2B and B2C marketplaces have grown hostile in the last decade. From established brand leaders to spunky start-ups, … | Continue reading
Making the right decision when hiring a digital agency can be difficult. It’s hard to know who is going to … | Continue reading
The Marketing Week in Review is our look at the latest in marketing, PR, business and content. In this week’s … | Continue reading
We’ve all been there. You’re at a fancy restaurant trying to enjoy a meal and you have an overly attentive … | Continue reading
If your company is like most organizations, there’s a disconnect brewing. Between what the CEO wants and what everyone else … | Continue reading
According to Content Marketing Institute’s B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, 2016 was a pretty good year … | Continue reading
This week’s Marketing Week in Review covers some hot topics around business, content marketing and social media, including Facebook’s fake … | Continue reading
LinkedIn announced the launch of Sponsored InMail last week, and I really wanted to love it. I still might. But … | Continue reading
Is your business a giver, or a taker? Obviously, your business has to take at least a little something or … | Continue reading
This week’s Marketing Week in Review covers some of the happenings around content, PR and marketing, including LinkedIn’s new, easier … | Continue reading
Google keeps its ranking algorithms under lock and key so marketers and web developers can’t game the system. But that … | Continue reading
It was chilly this morning at the train station and the scheduling board showed that my train was 15 minutes … | Continue reading
Lemme guess: Your marketing team convinced you that content marketing is the path forward for your company, and now you’re … | Continue reading
When’s the best time to post on LinkedIn? The results are in, and it’s 9 AM EST on Wednesdays. That’s … | Continue reading
The Marketing Week in Review is our roundup of the most interesting and relevant news you need to know about … | Continue reading
I wrote last week about how content marketing is currently in the trough of disillusionment. This is a time when a … | Continue reading
“There’s never been a better time to be a content marketer” – so says the recent Ultimate Guide to a Content … | Continue reading
Each week, Scribewise brings you the best marketing content from around the Internet, including news about Google and search engine optimization this week. | Continue reading
Frustrated with your company’s content marketing efforts? It seems you’re not alone. At Content Marketing World 2015, Joe Pulizzi announced that content … | Continue reading
Content has not only disrupted marketing, it has forever changed the way we sell, too. B2B companies are in a … | Continue reading
We were pitching a prospect last week on a possible content marketing program, and they told us the design agency … | Continue reading
It’s the end of the week, which means it’s time for the Marketing Week in Review, Scribewise’s take on important … | Continue reading
Here’s a scary stat that I included in a story the other day: Nearly half of all people under 35 … | Continue reading
When CMOs sit down to discuss a contract with an agency they’d like to hire, they’re frequently focused on their … | Continue reading
Welcome to the Marketing Week in Review, our roundup of the best marketing, PR and content articles of the last … | Continue reading
If you keep up with new developments in marketing you likely read lots of blogs and check out how other … | Continue reading
I love USA’s Mr. Robot. If you haven’t seen it (no spoilers, I promise), the story is about a bunch of … | Continue reading
When you’re in charge of marketing these days, there are a lot of different directions you can go. Is your … | Continue reading
It’s time for another Marketing Week In Review, where we round up some of the best articles from the past … | Continue reading
When you work in marketing, it’s easy to get distracted by the latest app, channel, social network or design trend. … | Continue reading
Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, … | Continue reading