2018 is already rolling and if you haven’t done so already, now's the ideal time to implement a social media strategy for your business. Here's how. | Continue reading
It's not so much whether social media is an effective means of business marketing, it's which social media channels you should be using. Here are the Top 7. | Continue reading
Video marketing has taken off in recent years and storytelling is one of the best ways to convey your message. | Continue reading
Content marketing is a great way to get your subject matter seen. The challenge is to make your content compelling enough to cut through! | Continue reading
Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for...read more | Continue reading
Our original article about how to use Twitter to promote an event generated a lot of interest. Here are 17 MORE recommendations and best practices. | Continue reading
Influencer marketing is a cost-effective strategy that any business can use without depleting its budget. Here are 5 more benefits of influencer marketing. | Continue reading
Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestselling author of the...read more | Continue reading
Here are three marketing automation platforms that will support your company’s social media goals. | Continue reading
Social media is something almost every brand, agency, or even just everyday people are trying to tackle. We’ve all seen the influencers on our feeds, amassing thousands of followers and getting paid to do what...read more | Continue reading
How is a content marketer different than your average, general purpose marketer? Let us count the ways in this entertaining infographic. | Continue reading
The idea of improving your business whilst also saving money might sound too good to be true. How about improving your business, saving money, and saving the environment? Although it may seem hard to believe,...read more | Continue reading
When is the last time you generated a lead from your website? Would you even know if you did, or whether the lead came from another channel? In this article we’re going to be look...read more | Continue reading
You can be the best marketer in the world - if you're promoting a crappy product, nobody will buy it. Here's some advice to improve your brand. | Continue reading
We often hear about the ways social media breeds unhealthy habits, like addictive scrolling, jealousy, and self-comparison. In fact, a recent study found that out of five popular social media platforms, Instagram, where people display...read more | Continue reading
eCommerce is one of the most competitive industries in the world today. If your brand wants to stand out, it's going to have to think outside the box. | Continue reading
The Internet is a goldmine for potential leads. Here are some tips to help you capitalize on social media marketing and podcasting to spread your brand. | Continue reading
With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read more | Continue reading
Internships offer great opportunities to get experience, but they rarely offer employment promise. Here are some tips to help you make the most of yours. | Continue reading
Customer loyalty can pay dividends for your brand. Here are some tips to make consumers happy and keep them coming back for more. | Continue reading
Many businesses are failing to harness the potential of social media platforms. Here are 5 essential tips you can use to boost your social media marketing. | Continue reading
What do you attribute to your social media success (or failure)? Are you always on the lookout for tools and tips that can help you perform at a higher level in the future? There is...read more | Continue reading
Virtual reality is still relatively new. Although it's not a highly sought after piece of technology, Google Zoo's Abigail Posner sees potential in VR. | Continue reading
Digital marketing, and social media in particular, seem to evolve faster than other aspects of business. This is mostly due to the proliferation of technology. So how can you, as a business owner or digital...read more | Continue reading
An old copywriting adage says, know your customers' pain points. Quora gives you the problems, point blank, and you provide your prospects with the answers. | Continue reading
Social media has democratized much of our lives in a way that has made it easier than ever before to access news and information. One of the things that has become democratized is who gets...read more | Continue reading
The world has Siri. The world embraces Alexa. Cars are driving themselves, sort of. So, what’s next for artificial intelligence? What about chatbots and customer service? One person that has a handle on the future...read more | Continue reading
It’s not strictly marketing and it’s not strictly sales. It's social selling—the hybrid discipline that's becoming important for so many brands. Here's why. | Continue reading
Web marketing is an ever-evolving process. If you're new to the journey, fear not. These social media marketing resources will help you plant your feet. | Continue reading
How do you decide on a blog when you have money-making on your mind? That’s one of the many questions that I had when I began blogging for the first time and so did many...read more | Continue reading
Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that...read more | Continue reading
If you want your brand to stand out, don't keep up with the times. Instead, stay ahead of the times. Here's what Trip Hunter taught us about marketing. | Continue reading
Here are some practical tips and tools on how to use Twitter to promote your event. Join The Social Media Explorers Club to learn even more! | Continue reading
Manny Rodriguez is the CMO of UCHealth and a leukemia survivor. Through the power of storytelling, he managed bring his brand to new marketing frontiers. | Continue reading
KFC just rolled out a virtual escape room used to train staff in the food preparation method called "The Hard Way" that Colonel Sanders, himself, developed. | Continue reading
The future of marketing is already upon us. Here's what 6 innovative CMOs are doing to cut through and how they might shape advertising trends in 2018. | Continue reading
The importance of social media marketing is obvious to virtually every entrepreneur. Yet most businesses deploy the wrong social strategy for their business. If you’re selling digital goods, subscription services or advertisements, creating content on...read more | Continue reading
Optimizing Twitter hashtags can help new prospects find your business. Here are 10 tips to revamp your hashtagging strategy. | Continue reading
With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one...read more | Continue reading
The reports of email’s demise have been greatly exaggerated. Use a cohesive strategy to leverage social media and email, and your brand is sure to grow. | Continue reading
You only get a few milliseconds to make an impression on social media users. Our advice will teach you how to optimize a Facebook ad. | Continue reading
LinkedIn is one of the most popular platforms for B2B social selling, but is it the best? Social media experts weigh in on LinkedIn. | Continue reading
To better understand how to effectively target millennials on Instagram, here are three useful tips that marketers can use to get their attention. | Continue reading
For Avaya software, Chapter 11 bankruptcy was just a bump in the road. Here's how the brand persevered through the process while maintaining its image. | Continue reading
Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need...read more | Continue reading
I don't have an Instagram account—and neither should you. Here are the Top 3 reasons you should delete your Instagram account. Got it? Good. | Continue reading
Developing an integrated marketing strategy is challenging; just imagine how difficult it must be for a global brand! Here's how Kofax did it in 2015. | Continue reading
Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations,...read more | Continue reading