At this point we have talked through strategy and team and you may be wondering how you will practically implement a content creation initiative. It is first important to note that there is no magic bullet for content creation. Of the marketers who claim they experienced more con … | Continue reading
The quantity and quality of your content marketing efforts dictate the team requirements. We think of this as building an internal newsroom. and look to emulate newspaper and magazine mastheads to create a content marketing team structure. | Continue reading
Diving into content marketing without a strategy is a recipe for failure. Brands must have a documented approach to their content marketing initiatives in order to be successful. | Continue reading
Here's an actionable approach to content marketing. Content marketing has been around for a while and loads of companies purport to practice it, but many do so in an unstructured, unfocused, and unremarkable manner. | Continue reading