Get the most out of your influencer marketing strategy in 2018 by staying on top of these seven dominating trends. | Continue reading

This week's top digital marketing news via @toprank featuring what marketers really think about AI, Google Search Console adds 16 months of data, and autonomous stores. | Continue reading

The next evolution of content marketing isn’t about the latest shiny objects. It’s about the deep changes that are happening in the way we think about and create content. Josh Nite shares his top trends for 2018. | Continue reading

Get a look at how B2B and B2C brands are using Twitter to deliver social care, creating a great customer service experience and fostering brand loyalty. | Continue reading

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they wo … | Continue reading

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital ma … | Continue reading

It's that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing … | Continue reading

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example … | Continue reading

There’s little doubt that social media is a powerful marketing tool. Join us as we look back at some of the biggest changes that shook up social media in 2017. | Continue reading

How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase … | Continue reading

The way consumers search on the internet is changing – is your search marketing evolving, too? Make sure your 2018 plans address these new search habits. | Continue reading

These content marketing tactics might go against the grain, but that’s why they’re effective. Learn why, and which brands are using them to get results. | Continue reading

Content marketing tactics that worked just a few years ago are as obsolete as a first-gen iPhone. Learn how to upgrade your content marketing strategy. | Continue reading

From our perspective, without employee engagement, your marketing efforts can’t reach their full potential. Learn what benefits you may be missing out on. | Continue reading

From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of plac … | Continue reading

Join Ann Handley, Joe Pulizzi, Chris Brogan, Alex Rynne, Tim Washer, Dayna Rothman and Chris Moody for top content tips for 2018. | Continue reading

Your target audience is always moving. Stay in front of them by adopting these four emerging marketing channels into your 2018 marketing strategy. | Continue reading

This year, members of the TopRank Marketing team reflect on what they are most thankful for in their career, as well as what they've learned. | Continue reading

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for cont … | Continue reading

This week's top digital marketing news via @toprank featuring social content storefront, Google's Trust Project and Facebook's new app. | Continue reading

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you … | Continue reading

For years now, the atomic unit of content marketing has been the 500-word blog post. But is that the content your business needs? What are the alternatives? | Continue reading

Get the scoop on some of the key findings from Demand Metric and Vidyard’s “The State of Video Marketing 2017” report and what they mean for marketers. | Continue reading

Who was the first person to set foot on the moon? Of course the answer is Neil Armstrong — who else? But, actually, the question really is “who else?” In order for Armstrong to walk the moon, there were innumerable individuals who contributed something large or small to get him t … | Continue reading