A lot has been written about personas since they were invented by Alan Cooper of CPE, but most of it (in our experience) misses the point. So based on research and experience, here's our guide as to what personas are, what they aren't, and how to create and use them | Continue reading
Everything online has some form of interface which which users interact. Some are good. Most aren't. Let's examine how they should work and why | Continue reading
Here's something to think about... This is the colour spectrum as it actually exists:Photo credit: Annie SprattThe weird thing about this? Whilst we can see violet and blue next to each other, there's no purple. Because purple doesn't exist. It's what's known as a non-spectral co … | Continue reading
At the heart of all marketing work, if it's going to be successful, must be strategy. That's why most marketing initiatives today fail. | Continue reading
Everything you ever wanted to know about how to operate in a customer-centric manner in the 21st century. | Continue reading
The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of combining a brand and its presentation, with the touchpoints we present to users, … | Continue reading
The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of combining a brand and its presentation, with the touchpoints we present to users, … | Continue reading