Using the strapline “Your state. Your news. Your voice”, The Nevada Independent is a nonpartisan, nonprofit news website founded in 2017 by respected political journalist Jon Ralston. The site has 22 full-time staff members, with 14 reporters split between Las Vegas, Reno and Car … | Continue reading
Proven revenue ideas for publishers, both large and small COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to be both a problematic, and an unreliable income stream, for many outlets right now, the race is on to find oth … | Continue reading
The ad industry will survive, innovate and evolve like they always do. Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened. That “thing” … | Continue reading
US newspaper The New York Times has become the latest publisher to put up a hard registration wall, following extensive registration and log-on tests last month. Visitors to any of the publisher’s articles are now met by a request to keep reading by creating a free account, or by … | Continue reading
“The only real law of history is the law of unintended consequences,” says finance and economics historian Niall Ferguson. On July 30, Google Chrome will “remedy a loophole” that allows sites to detect people who are browsing in Incognito Mode. As an apparently unintended conseq … | Continue reading
Podcast advertising revenue is expected to pass $1 billion by the end of 2019, according to figures from PwC’s Global Entertainment & Media Outlook 2019-2023. Between now and 2023, podcast advertising is expected to grow 23.1% to hit $1.4 billion, which is double the current glob … | Continue reading