You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web. This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. As the demand for quality content for … | Continue reading
When it comes to content marketing, social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot … | Continue reading
From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. The trick t … | Continue reading
When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their p … | Continue reading
Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve … | Continue reading
When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Y … | Continue reading
I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. … | Continue reading
Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links … | Continue reading
Are you starting a new blog? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, […] | Continue reading
How do you choose a blog platform? In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress, … | Continue reading
How do I start a blog? I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog, and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really w … | Continue reading
How do you use your blog analytics? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content: Content (compellin … | Continue reading