Can they read you now? Half of Americans have basic or below-basic skills. | Continue reading
Writing for readability.Communicator makes message 164.57% easier to read | Continue reading
Dry as a bone? Must web heads be dull? Learn four ways to write creative headlines for the web that rank high in search and amuse your readers | Continue reading
Build a better blog post: Use the temple story structure to write blog posts and other content marketing pieces by filling in the blanks. | Continue reading
Visit the Google zoo: What can you learn from Panda, Penguin and Hummingbird algorithms to boost your news release ranking? | Continue reading
Blog length: Go deep, not shallow. Avoid thin posts. Learn the best length for effective blog posts. | Continue reading
Why callouts? Callouts attract attention, make messages memorable. Learn how to write an effective callout. | Continue reading
How to write a tipsheet: 7 steps for making the most of your next tipsheet | Continue reading
Why avoid generic links? Learn 7 ways to fix weak links. | Continue reading
Format links for clicking: Five tips for formatting links to drive action. Learn how you can increase the chances that they’ll get clicked. | Continue reading
Like a road sign, the best links are clear, complete and self-contained. Learn to write complete, descriptive links that stand on their own. | Continue reading
To reach mobile visitors, get the gist of your message across in the first four elements of your webpage. | Continue reading
You can't write a WIIFM without the M. Identify your reader so that you can focus your message on their best interests. | Continue reading
Write to and about the reader: Is your message a benefit? Or a command? Invite them into your content – write with the imperative voice. | Continue reading
Write for 4 levels of web visitors: Reach surfers and divers alike with Clay Schoenfeld’s 30-3-30 rule. Write shallow, deliver deep. | Continue reading
Vivid menu descriptions — "applewood-smoked bacon," "Maytag blue cheese" and "buttery plump pasta," for instance — can increase restaurant sales up to 27%. | Continue reading
Avoid fake benefits:How can you tell real benefits from fake ones? Learn how to avoid three types of fake reader benefits. | Continue reading
Screen reading reduces comprehension. Learn how to overcome cognitive overload to get the word out to web readers. | Continue reading
Readers receive the equivalent of 174 newspapers a day. How can we write messages that overcome information overload? Learn how to solve this problem. | Continue reading
Nearly all of them are far too long. Churchill calls for shorter communications | Continue reading
Frontload web heads: Place your topic words at the beginning of your web headlines to make them more effective. | Continue reading
Dry as a bone? Must web heads be dull? Learn four ways to write creative headlines for the web that rank high in search and amuse your readers | Continue reading
Help Google find your page: Optimize web heads for search, humans | Continue reading
Put your story into a nut graph. The nut graph tells readers where you're going with your story. Learn how to write a nut graph with these 4 tips: | Continue reading
Write a nut graph that doesn’t slow the story’s flow. Nut graphs shouldn’t be too big to go down in a single swallow. Write a short, graceful summary. | Continue reading
5 obstacles to reading on smartphones: Overcome screen size, interruptions & more. Reading on a smartphone is tough, thanks to five major usability issues. | Continue reading
Make messages memorable with concrete details: Readers recall ‘white horse,’ not ‘absolute truth’. Want to make your copy more interesting, understandable and memorable? | Continue reading
Benchmark readability against the BBC | How does your clarity stack up against the world’s largest broadcaster? Get the word out to the most people. | Continue reading
Incubation in action: If all else fails, run out of gas. Sometimes the best way to come up with a creative idea is to take your mind off of it for awhile. | Continue reading
3 ways to explore: Tips for foraging from the author of IdeaSpotting. Need an idea? Get out in the world and find one. | Continue reading
Get to Aha!: Creative process process generates fresh ideas. Learn the 5-step creative process that helps you write better, more colorful pieces. | Continue reading
Stop We-We-ing on the reader: Talking about ourselves — better than sex? Write to and about your readers, not about us and our stuff. | Continue reading
Diagnose We-We Syndrome: You’re so vain, you probably think this proposal is about you | Continue reading
Readability helps everyone: You’re not dumbing it down; you’re lifting it up. Even highly literate audiences benefit from easier-to-read copy. | Continue reading
How to handle acronyms. Avoid alphabet soup: 7 ways to get the acronyms and abbreviations out. Learn how to avoid drowning your readers in alphabet soup | Continue reading
Is it live or is it metaphor? ‘Kick the habit’ lights up the brain’s motor cortex. Learn how metaphors stimulate the brain and why you should use them. | Continue reading
6 tips for writing lists: People look at 70% of lists they encounter online. Learn 6 ways to make your lists stand out with these best practices. | Continue reading
Turn numbers into things: When writing with statistics, ask 'What's it like?' Add context to make numbers meaningful and understandable. | Continue reading
Come to your senses: Use description and analogy to show readers what your subject looks like, smells like, tastes like, feels like or sounds like. | Continue reading
Out of sight, out of mind: Keep paragraphs even shorter for mobile screens | Continue reading
Pass the 70-20-10 test: Create social media messages that engage readers. Learn to write social media messages that are relevant, valuable and interesting. | Continue reading
A bear's tale: 3 steps to a great story: Facts tell, stories sell. How can you make the most of your best business stories? | Continue reading
The cost of bad writing: It’s a $37 million-a-year problem at one organization. How much does bad writing cost your organization? | Continue reading
Simplify layout to improve readability: Page view time is not a magic number: Tight writing increases understanding. Make your copy easier to scan online. | Continue reading
Get testimonials into your next campaign. Add third-party testimonials from people outside your organization to your PR and marketing messages. | Continue reading
Write quotes that sound human: Convey personality, passion and a point of view to sound like a real person said them, not like a computer spit them out. | Continue reading
Craft snappy sound bites: List, rhyme and twist: Learn how you can craft a memorable, quotable, sassy sound bite or surprising headline for your copy. | Continue reading
The long and the short of sentence length: Most sentences should be short, but the occasional longer sentence can help build drama, create rhythm and more. | Continue reading