This post was contributed by Shape Immersive Managing Partner Alex Chuang, originally appearing in AR/VR Journey.  Reality Check: The marvel of computer vision technology in… Continue reading → AR’s Inner Workings: A Peek Under the Hood | Continue reading

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways.… Continue reading → Data Point of the Week: Streem Reduces Service Technician Visits by 42% | Continue reading

2016 visions of near-term AR glasses are taking longer to materialize — mostly due to technical and cultural realities. Cultural factors are real but technical… Continue reading → Will Passthrough Video Beat AR Optics? | Continue reading

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways.… Continue reading → Data Point of the Week: 5 Million PSVRs? | Continue reading

One of our top picks for augmented reality killer app is visual search. Its utility and frequency mirror that of search and hit several marks for… Continue reading → AR & Commerce: A Match Made in Mountain View | Continue reading

This post is adapted from ARtillery Intelligence’s latest report, Mobile AR Usage & Consumer Attitudes. It includes some of its data and takeaways. More can… Continue reading → Accelerating AR’s Adoption Cycle | Continue reading

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Oculus Quest Review Roundup | Continue reading

This post is adapted from ARtillery Intelligence’s latest report, Mobile AR Usage & Consumer Attitudes. It includes some of its data and takeaways. More can… Continue reading → What’s Next for Mobile AR? | Continue reading

There’s mounting evidence that social experiences lead consumer AR usage. And Snapchat, with a head start in AR lenses, in turn leads social AR. This… Continue reading → Snap Enters AR Adolescence | Continue reading

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Accelerating, Monetizing and Distributing AR | Continue reading

Among things AR is good at, demonstrating consumer products in immersive ways is near the top of the list. This engenders AR advertising, which we’ve… Continue reading → Facebook Lays Out AR Ad Ambitions | Continue reading

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Google Doubles Down on AR | Continue reading

This post is adapted from ARtillery Intelligence’s latest report, Mobile AR Usage & Consumer Attitudes. It includes some of its data and takeaways. More can… Continue reading → How Satisfied are Mobile AR Users? | Continue reading

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Deeper Dive on Oculus Quest | Continue reading

This post is adapted from ARtillery Intelligence’s latest report, Mobile AR Usage & Consumer Attitudes. It includes some of its data and takeaways. More can… Continue reading → How Often Do Consumers Use Mobile AR? | Continue reading

Picking up where we left off last week in outlining our 2019 predictions, it’s time to drill down on #3: AR advertising revenue growth. We… Continue reading → Will AR Ad Revenue Exceed $700 Million in 2019? | Continue reading

This post is an excerpt from Charlie Fink’s Book, Convergence, How the World Will Be Painted with Data. AR Insider Editor Mike Boland contributed a… Continue reading → Snap Specs Aren’t AR (But They’re Still Important) | Continue reading

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways.… Continue reading → Data Point of the Week: 600M Pinterest Visual Searches Per Month | Continue reading

ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent… Continue reading → AR Briefs, Episode 25: Consumer AR Survey Results | Continue reading

This post is adapted from ARtillery Intelligence’s latest report, Mobile AR Usage & Consumer Attitudes. It includes some of its data and takeaways. More can… Continue reading → 22 Percent of U.S. Adults Have Used Mobile AR | Continue reading

XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Snap Doubles Down on AR | Continue reading

This post is an excerpt from Charlie Fink’s Book, Convergence, How the World Will Be Painted with Data. AR Insider Editor Mike Boland contributed a… Continue reading → Convergence: What’s Driving AR Commerce and Enterprise? | Continue reading

This post is adapted from ARtillery Intelligence’s latest report, Social AR: Spatial Computing’s Network Effect, Part II. It includes some of its data and takeaways.… Continue reading → How is Snapchat Leading AR Monetization? | Continue reading

This post is an excerpt from Charlie Fink’s Book, Convergence, How the World Will Be Painted with Data. AR Insider Editor Mike Boland contributed a… Continue reading → Spatial Computing: Has Apple Already Won, Or Has Anyone? | Continue reading