AR Insider Interviews is an ongoing series that profiles the biggest innovators in XR. Narratives are based on interviews with subjects but opinions and analysis are… Continue reading → AR Insider Interviews: Meo Wants to Put the ‘R’ in AR | Continue reading
We’ve all seen them: Glowing demo videos for AR experiences that may or may not exist yet. This was rampant in AR’s early days and… Continue reading → Do AR Demo Videos Help or Hurt the Industry? | Continue reading
This post is adapted from ARtillery Intelligence’s latest report, AR Commerce: Monetization Comes Into View. It includes some of its data and takeaways. More can… Continue reading → What’s Behind Snapchat’s Visual Search Play? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: Did VR Grow 30% in 2018? | Continue reading
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: AR Evolution Will Happen In Baby Steps | Continue reading
ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent… Continue reading → AR Commerce: The Status and Trajectory | Continue reading
This post originally appeared at AR Insider’s partner Street Fight. How 6 Brands Are Using AR to Drive Experience Marketing By Stephanie Miles, Street Fight,… Continue reading → Can AR Amp Up ‘Experience Marketing?’ | Continue reading
This post is adapted from ARtillery Intelligence’s latest report, AR Commerce: Monetization Comes Into View. It includes some of its data and takeaways. More can… Continue reading → Google Lens: Organizing the World’s Imagery | Continue reading
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Facebook Lowers Barriers to AR Creation | Continue reading
This post is adapted from ARtillery Intelligence’s recent report, XR 2018 Lessons, 2019 Outlook. It includes some of its data and takeaways. More can be previewed… Continue reading → Drilling Down on ’19 Predictions: AR Cloud is the Lynchpin | Continue reading
This post is adapted from ARtillery Intelligence’s latest report, AR Commerce: Monetization Comes Into View. It includes some of its data and takeaways. More can… Continue reading → How are Walmart and Google Advancing AR Shopping? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: Evidence of Oculus Go’s Sales Levels | Continue reading
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: Porche’s 40% AR-Fueled Performance Boost | Continue reading
This post is adapted from ARtillery Intelligence’s report, XR 2018 Lessons, 2019 Outlook. It includes some of its data and takeaways. More can be previewed here… Continue reading → Standalone Headsets Drive VR’s (Slow) Rebound | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: 26 Million Hearables in 2018 | Continue reading
This post is adapted from ARtillery Intelligence’s report, XR 2018 Lessons, 2019 Outlook. It includes some of its data and takeaways. More can be previewed here… Continue reading → 2019 Predictions: Enterprise AR Inches Forward | Continue reading
It always seems counterintuitive that VR theme park rides don’t predominantly cause motion sickness. Of all the activities that can happen in the sometimes nausea-inducing… Continue reading → VR’s Next Conquest: Your Car | Continue reading
This post is adapted from ARtillery Intelligence’s latest report, AR Commerce: Monetization Comes Into View. It includes some of its data and takeaways. More can… Continue reading → What’s the State of AR Commerce? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: Google Lens Recognizes a Billion Products | Continue reading
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: An Operating System for the Physical World, Part II | Continue reading
ARtillery Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent… Continue reading → ARtillery Briefs: 2019 XR Predictions | Continue reading
This post is adapted from ARtillery Intelligence’s latest report, XR 2018 Lessons, 2019 Outlook. It includes some of its data and takeaways. More can be previewed… Continue reading → Drilling Down on 2019 Predictions: AR Ads Primed For Action | Continue reading
In AR’s early days when active users are still relatively low, is the industry creating additional adoption barriers (including us)? Everyday consumers often need a… Continue reading → Does AR Need More PR? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: 80% of Oculus Go Buyers are New to VR | Continue reading
What were the biggest XR trends and events in 2018? We took a deep dive in the latest Intelligence Briefing on 2018 lessons and 2019 predictions.… Continue reading → AR Insider’s Best of 2018 | Continue reading
There are lots of metrics we use to gauge XR industry health and opportunity. These include everything from user adoption (app downloads) to addressable market… Continue reading → How Much Time is Really Available For XR? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: AR Commerce and ‘VCommerce’ Gaining Traction | Continue reading
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: An Operating System for the Physical World | Continue reading
Google Lens is getting easier to use. As the tool and its machine learning brains continue to develop, it’s being dispatched to more access points.… Continue reading → Test Driving Google Lens: The Strategic take | Continue reading
This post is adapted from ARtillry Intelligence’s latest report, XR 2018 Lessons, 2019 Outlook. It includes some of its data and takeaways. More can be previewed… Continue reading → What’s Mobile AR’s Fate in 2019? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: What Does 250M ARCore Devices Mean? | Continue reading
XR Talks is a series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as narrative… Continue reading → XR Talks: What’s Working in LBVR? | Continue reading
AR Briefs is a video series that outlines the top trends we’re tracking, including takeaways from recent reports and market forecasts. See the most recent… Continue reading → AR Briefs: 2019 XR Predictions | Continue reading
“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from ARtillry Intelligence original data. Each post drills down on one topic or chart. Subscribe… Continue reading → Behind the Numbers: What’s Consumer VR’s Revenue Outlook? | Continue reading
This post is adapted from ARtillry Intelligence’s latest report, XR 2018 Lessons, 2019 Outlook. It includes some of its data and takeaways. More can be previewed… Continue reading → XR: What Did We Learn in 2018? What Can We Expect in 2019? | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: Will Harry Potter AR Make $100M in 30 Days? | Continue reading
XR Talks is a weekly series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as… Continue reading → XR Talks: The Real World is the Content | Continue reading
AR Insider Interviews is an ongoing series that profiles the biggest innovators in XR. Narratives are based on interviews with subjects but opinions and analysis… Continue reading → Building Blocks for AR: A Conversation with Ubiquity6 | Continue reading
“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from ARtillry Intelligence original data. Each post drills down on one topic or chart. Subscribe… Continue reading → Behind the Numbers: Enterprise AR’s Road to $29 Billion | Continue reading
This post is adapted from the recent ARtillry Intelligence Briefing, AR Business Models: The Top of the Food Chain, Part II. It includes some of its… Continue reading → Unpacking Snapchat’s AR Strategy | Continue reading
Data Point of the Week is AR Insider’s weekly dive into data from around the XR universe. Spanning usage and market-sizing data, it’s meant to… Continue reading → Data Point of the Week: VR Entertainment Catching up to Gaming | Continue reading
XR Talks is a weekly series that features the best presentations and educational videos from the XR universe. It includes embedded video, as well as… Continue reading → XR Talks: Dos and Don’ts of Enterprise AR | Continue reading
One of the most valuable areas of AR today is enabling technologies or “building blocks.” By democratizing AR creation, they include things like 3D graphics… Continue reading → AR Cloud: Road to the ‘Plurality’ | Continue reading
This post is adapted from ARtillry’s latest Intelligence Briefing, AR Business Models: The Top of the Food Chain, Part II. It includes some of its data… Continue reading → Unpacking Magic Leap’s AR Strategy | Continue reading