Customers are sick of being sold to, and grow more resistant to sales and marketing tactics every day. Enter gamification . "It... | Continue reading
Increasingly I believe that coming to terms with death is the beginning of wisdom. — Mary Catherine Bateson The incivility ramp... | Continue reading
A campus tour of the University of Arizona in Tucson this week convinced me middle-class Americans' quality of life and ambitions are unpr... | Continue reading
According to research by two Norwegian business professors , "self-referencing" headlines—those with you in them—drive more clicks. ... | Continue reading
Seventy years ago, direct-response copywriter Victor Schwab ran an absurdly long ad for his agency titled “ 100 Good Advertising Headlin... | Continue reading
Gary Slack provided today's post. He is chief experience officer of Slack and Company, LLC, a leading global b2b marketing strategy a... | Continue reading
No changes in the expectations of those better off can improve the situation of those worst off. — John Rawls Political “talking poi... | Continue reading
You probably know that, for 25 years, Absolut used the commissioned work of renowned artists to sell vodka through " the best print cam... | Continue reading
Client comes from the Latin cliens , which denoted a plebeian under a patrician's thumb—a minion. A client in Ancient Rome wasn't quit... | Continue reading
Learning never exhausts the mind. — Leonardo da Vinci In terms of traffic, evergreen content pays like an annuity. Smart m... | Continue reading
This Thanksgiving I'm grateful for Lauren O’Conner. She's Harvey Weinstein's original accuser , a kind of Rosa Parks. Her 2015 memo... | Continue reading
Lead gen is only half the marketing battle. Marketers must enable salespeople to follow up. But a lot of them don't know how, perha... | Continue reading
Businesses that depend on salespeople for lead generation cannot grow rapidly or steadily. Salespeople aren't good at it. While slow... | Continue reading
While Emerson’s daughter Ellen was away at school, she wrote her father to say she was haunted by a past mistake. He replied: Fin... | Continue reading
According to American Express' 2018 Global Meetings & Events Forecast , five kinds of folks show up at B2B events. Knowledge Seekers... | Continue reading
Both sides of the tracks are the wrong side, if you live close enough to them. — Ross Macdonald That the Coen Brothers plan to t... | Continue reading
The secret of a good sermon is to have a good beginning and a good ending; and to have the two as close together as possible. ― Geo... | Continue reading
IBM asked 700 B2B buyers wielding $10,000 or more to name their preferred sources of product information, and sorted the answers by buy... | Continue reading
I'm not upset that you lied to me, I'm upset that from now on I can't believe you. ― Friedrich Nietzsche Why do some salespeople... | Continue reading
Why does a publication subscriber quit? Why does an association member? Lapse research always shows she quits for one or more of these... | Continue reading
Vicente Gonzalez, a congressman from Texas, told CNN this week Sam Hyde killed 26 churchgoers in his state. Sam Hyde is not a mass mur... | Continue reading
It’s not a principle until it costs you money. ― Bill Bernbach Corporate Social Responsibility damps stock price, says a new study ... | Continue reading
Your work is to find your work and attend to it with all your heart. ― Anne Bancroft Marvel Comics editor Mark Gruenwald so lo... | Continue reading
Humankind's oldest , events remain, if not the cheapest, the best marketing channel. But CMOs aren't keen on them, according to a repor... | Continue reading
A mammoth corporation like this―it embodies too much experience. It possesses in fact a sort of group mind. ― Philip K. Dick ... | Continue reading
I am unbodied by thy books, and thee, and in thy papers find my ecstasy. — Henry Cornelius Agrippa Your worldview —your set of b... | Continue reading
An investment in knowledge pays the best interest. — Benjamin Franklin According to Pew Research Center , 47% of adult Ameri... | Continue reading
The things worth writing about, and the things worth reading about, are the things that feel almost beyond description at the start and... | Continue reading
I guessed eleven months ago American Society of Association Executives wouldn't contact me after I'd enrolled— even once —until it wante... | Continue reading
It is difficult for the common good to prevail against the intense concentration of those who have a special interest. — Jimmy ... | Continue reading
While shares of retailers like Macy's and J.C. Penney continue to plummet, shares of Apple climb. Apple is not only the world’s most valua... | Continue reading
Like it or not, life is a series of competitions. ― Harvey Mackay When career first appeared in English in the 16th century, it w... | Continue reading
When it comes to leveraging attendee data, event marketers are missing the boat, according to a new study by Cvent . The company asked ... | Continue reading
Most nonprofits are running on empty, according to a new survey by BDO . Forty percent have less than six months' reserves; thirteen perce... | Continue reading
The main thing I've learned over the years is that the McGuffin is nothing. ― Alfred Hitchcock Alfred Hitchcock named the myst... | Continue reading
And now a word from Captain Obvious: women will no longer suffer harassment from the Weinsteins, O'Reillys and Trumps of the world whe... | Continue reading
The American fascist would prefer not to use violence. His method is to poison the channels of public information. ― Henry A. Wallac... | Continue reading
Josiah Wedgwood may have been the first marketer to brand his products with a logo , but the 18th century potter didn't invent branding... | Continue reading
When asked to name the inventor of marketing, many fans point to Eve (of the Garden of Eden); but many more point to the early 20t... | Continue reading
Evidently, the humanoid robot consisted of a solitary predator. ― Philip K. Dick We puzzle over why a wealthy man would beco... | Continue reading
Luxury retail is dog-eat-dog. Unlike event producers, players in the business must stay ahead of audiences to survive. That's why they'r... | Continue reading
Which B2B content rules among corporate leaders? Content agency Grist asked 200 of them. The answer: l eaders want to read 80... | Continue reading
Rigid thinking causes most trade show organizers to continue peddling sponsorships like they were ads, when today's sponsors want somet... | Continue reading
Is it possible to post on social media too often? The answer is: y es, if your content screams, "Buy from me" (a single p ost like tha... | Continue reading
Why are marketers pouring money into influencer marketing ? Dwell time. Customers spend on average 19 seconds looking at a digital ad, ... | Continue reading
Nobody can "soldier" without coffee. ― Ebenezer Nelson Gilpin Coffee fuels every worthwhile enterprise. It has for 500 year... | Continue reading
If you want to keep a secret, you must also hide it from yourself. ― George Orwell While Facebook is nation's leading source of ne... | Continue reading