Keywords may be less important for SEO, but they're still absolutely essential for your content marketing strategy. Here's a look at why they're here to stay. | Continue reading
A major hurdle for email marketers is getting their audience to open their emails. Here's our strategy for boosting engagement with that crucial first step. | Continue reading
Has your well of content ideas started to run dry? There’s a solution lurking in your blog archives: your own content. | Continue reading
Facebook has turned Messenger into an automated marketing Platform. Here are 8 ways to use it to target customers and drive sales. | Continue reading
Notice a penalty from Google this weekend? It's likely from spammy, unnatural links. Here's how to fix it. | Continue reading
The first step to boosting engagement is increasing your qualified traffic. Here are our favorite free tools for keeping your site's SEO up to date. | Continue reading
Engagement is crucial, but it's getting harder to gauge your success. Here are the 15 questions to ask to make measuring your engagement more manageable. | Continue reading
With video ad capability, Facebook’s Instant Articles just got more exciting for publishers. | Continue reading
Visuals tell a story better than text and help your content engage your readers. Here’s a look at how your graphics can boost engagement. | Continue reading
Hannah offers a peek into the world of a Brafton Video Producer. | Continue reading
Brafton and Akoonu got together to answer some of the questions you asked during our webinar on audience personas and buyer journeys. | Continue reading
Here are our 3 steps for spring cleaning your content marketing strategy... just in time for spring. | Continue reading
Google is testing their new keyboard, which could soon be available for iOS. Here's why Google is hoping for iPhone users to adopt it. | Continue reading
To get the most value from personas and buyer journeys, look for insights that apply not just to content creation, but also to your strategic content planning. | Continue reading
Everyone has a blog. You need to stand out. A few quick and easy steps to give your content strategy a leg up over the competition. | Continue reading
You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data. | Continue reading
A look behind the scenes with Brafton content writer Kaitlyn Manighalam. | Continue reading
Take a closer look into analyzing audience search behavior to improve your keyword strategy. | Continue reading
Google’s Local Business Cards are a new publishing “podium” for local businesses’ content. Here’s how they might change local optimization and SEO. | Continue reading
Ooyala's latest Global Video Index reveals pertinent information to help marketers strengthen video strategies. | Continue reading
Facebook has purchased Masquerade. Here’s why the purchase is a model for the changing roles of social networks in 2016. | Continue reading
Graphic design on a budget is intimidating, but designing CTAs with an aim for engagement & conversions has never been easier. | Continue reading
Looking for advice from the leaders in lead generation and performance marketing? You'll want to join Brafton at LeadsCon. | Continue reading
With Facebook Instant Articles opening to the public in April, WordPress has released a plug-in to support it. Here’s what it means for content marketers. | Continue reading
Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality. | Continue reading
CTAs help build your business's bottom line and guide users toward engaging with your brand. Here's how to optimize your site's CTAs. | Continue reading
Marketers can now target up to 30,000 contacts on LinkedIn's ad platform. Here’s how to make the most of your social advertising. | Continue reading
Looking to increase your marketing budget? Here are the digital channels where your peers are investing this year. | Continue reading
Having buyer personas is just the first step. Explore four ways to put them to work. | Continue reading
HubSpot's State of Inbound 2015 finds that marketers rank paid advertising as the #1 most overrated tactic. Inbound & content can be the best alternative. | Continue reading
Is your business right for developing an app, or should you stick with optimizing a mobile site? Here's our breakdown of apps vs mobile web. | Continue reading
The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing. | Continue reading
The physical web is coming, & we're likely to see major shifts in how users engage with content & services on the internet. Here's what you'll need to know. | Continue reading
The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully. | Continue reading
Content creation is going to be easier than ever on Facebook coming this spring. Here are the details on Instant Articles. | Continue reading
Google is doing away with right-side ads. Whether you manage SEO and PPC, or just search Google on desktop, major changes are coming. Here's what to expect. | Continue reading
Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping. | Continue reading
Facebook has updated its metrics interface for videos, allowing marketers to dig deeper into their analytics. Here are our highlights of the major changes. | Continue reading
Social media marketing can bolster a strong digital marketing strategy, and having the right (free) tools to learn more about your social efforts will help generate bigger, better results. | Continue reading