Publishing what Google calls “fresh” content positively impacts SEO and your search ranking. We provide 6 tips for brainstorming and planning blog topics to maintain a consistent publishing schedule. Then, we show you how to organize it all in an editorial calendar. | Continue reading
Content creation often involves more than one person. If there's a bottleneck anywhere in the process, then it becomes more difficult to meet deadlines. We show you how to organize your team with a 4-step workflow that'll promote transparency and accountability so you can publish … | Continue reading
Financial organizations face unique challenges in content marketing, including strict guidelines and complicated concepts. This makes it difficult to generate customer response and get the results you want. Use these 5 tips to create more engaging financial content that your audi … | Continue reading
When it comes to branding and content marketing, Allen Adamson has paid his dues. He began his career in the Golden Era of Madison Avenue and shares his insights on common marketing mistakes and the importance of being agile. | Continue reading
Images and other multimedia visuals boast a number of SEO benefits so your content has a better chance of ranking. Learn how to optimize images by inserting proper file names and ALT attribute tags, placing and sizing visuals for optimal load time and more. | Continue reading
To organize your content creation, follow this 6-step process that reflects the content lifecycle: Plan, create, review, publish, promote and measure. This post explains how to complete each step so your marketing team can create and publish content more efficiently. | Continue reading
Adding structured data or earning a Featured Snippet in Google search results delivers helpful content to users without requiring them to click on your website. This could result in fewer visitors to your website. An expert content strategist investigates if these tactics are wor … | Continue reading
Measuring communications is notoriously difficult. Katie Delahaye Paine has built a career (and earned a stellar nickname) by making it easier. | Continue reading
Brandpoint, a Twin Cities content marketing agency, offers employee benefits to encourage them to give back. This includes volunteer PTO and a donation match program. Here are a few ways Brandpoint employees used these benefits to give back in 2017. | Continue reading
These are the top 10 most important takeaways from Google's updates to the official SEO Starter Guide. We also provide tips to help marketers and webmasters achieve maximum search engine optimization benefits so your web content appears higher in search results. | Continue reading
The competition to rank for single keywords is getting tougher. Long-tail keywords and semantically related words will help you target a more specific audience, increase the authority of your content and provide a better SERP ranking. Here's how they work. | Continue reading
Setting content marketing goals can keep your team on track for better results. These marketing pros share their 2018 goals, which includes: publishing higher quality content, distributing content with paid media strategies, hosting Facebook Live video chats, leveraging AI techno … | Continue reading
Jennifer Zick has worked as both a freelancer and marketing leader. She shares her unique perspective on how to create content that really matters. | Continue reading
The MAT release, a timeless PR tactic, is the perfect content marketing tactic for pharma and healthcare brands. Here are 5 steps to make yours shine! | Continue reading
Structured data is essential in your search engine marketing efforts. But it's also pretty complicated. We'll break it down with tips and free tools. | Continue reading
Duplicate content could cause Google to rank the wrong piece of content, and more. We show how to fix it and how to avoid duplicate content in the future. | Continue reading
We take inspiration from our favorite Thanksgiving dishes to offer a festive (and punny) take on common content marketing best practices. | Continue reading
Our top proven tips for writing a better MAT release will help your article get picked up by more editors and seen by a larger audience. | Continue reading
While sponsored content is widely considered a form of native advertising, the primary difference between the two lies in the format. Here's everything you need to know about the two emerging marketing tactics. | Continue reading
While the standard is to write at least 300 words, other studies suggest 2,000. However, we explain why comprehensive content matters more than length. | Continue reading
From web design, to influencer campaigns, to cool Instagram accounts, get inspired by the universities with the best content marketing campaigns we've seen. | Continue reading
Readable content is easy for your audience to consume and understand. Here's how to test readability to improve the SEO of your blog and digital content. | Continue reading
Successful content marketing, like a good horror flick, takes risks, packs some surprises and entertains. Here are a few rules to keep in mind. | Continue reading
Newspapers are an effective way to reach a large consumer audience. We list holiday topics that editors want and tips for writing better holiday content. | Continue reading
We show you how to improve AdWords Quality Score to lower your CPC and improve ranking through helpful content and a good user experience. | Continue reading
We explain why links are so important for SEO, and how you can start implementing the best link building practices today. | Continue reading
Google's Search Quality Evaluator Guidelines stresses the importance of E-A-T, which stands for Expertise, Authority and Trust, to produce quality content. | Continue reading
To celebrate National Day on Writing, our team of talented content writers and editors share their favorite author quote and why they write. | Continue reading
Kristina Halvorson, from Brain Traffic, provides her take on content marketing and reveals why content strategy is still so elusive for most organizations. | Continue reading
These are the top three core elements you need to create an effective content marketing strategy that will secure measurable results for your team. | Continue reading
Marketing teams have been allocating more of their budget to content marketing. Is it worth it? We'll show how your sales team can benefit from content. | Continue reading
Small business social media is an effective way to target your niche audiences. Here's six tips for getting started and how to grow your following. | Continue reading
Your website might be making it even harder to generate leads. Here are some tips on how to make sure your website is working as a lead generation tool. | Continue reading
In a recent interview, Joe Pulizzi and Robert Rose discuss extremely helpful content marketing insights and talk about their new book, Killing Marketing. | Continue reading
To get your content found on Google and to generate leads, your content needs a balance of quality writing and quality SEO. We show you how to get there. | Continue reading
Leadpages' first CMO Dustin Robertson has been growing businesses with content marketing for decades with the help of his data-driven approach. | Continue reading
We show you how to discover your brand's personality and effectively update your marketing materials with a consistent identity that customers recognize. | Continue reading
Content Marketing World hosted more than 200 sessions from industry leaders and influencers. Here are this year's main themes to put into practice. | Continue reading
Content Marketing World Day 2 is in the books! It was another great day of learning and here's a recap of what you may have missed. | Continue reading
Day one of Content Marketing World is a wrap! It was a busy day but I wanted to share some of my favorite insights with you about my favorite sessions. | Continue reading
With a proper social media strategy in place, you can avoid public relations disasters and see a beneficial impact on your business. | Continue reading
Brandpoint has been recognized as a leading content marketing agency by Clutch, a data-driven customer review resource for B2B companies. Cool! | Continue reading
The BrandpointHUB content marketing platform recently recieved a few updates that will enhance your content team's collaboration even more. Read more here! | Continue reading
Content Marketing World is almost here! As a first time attendee, I don't know what to expect. But here are a few workshops I'm really looking forward to. | Continue reading
I sat down with Patty Radford Henderson to talk about how to measure your content marketing efforts and the benefits of being your own boss. | Continue reading
Want your content to be easily found? Use a combination of earned, owned and paid media strategies. We define the terms & offer examples to get you started. | Continue reading
The BrandpointHUB content marketing platform is designed to help your content creation team increase collaboration, maximize efficiency and eliminate bottlenecks. This is content marketing the way it was meant to be. | Continue reading
Though checking on the capitalization of proper nouns seems like a tedious task, it ensures a professional final product that your readers will appreciate. | Continue reading