Lisa Bergerson, content marketing veteran extraordinaire, shares some great advice and the perks of being the one-person team at martech startup, Equals 3. | Continue reading
If you don’t know the purpose of your content or what you want readers to get out of it, then you’ll have a hard time writing an effective conclusion. | Continue reading
Infographics are the perfect combination of visuals and storytelling, ideal for sharing on social media and communicating your brand's messages. | Continue reading
Creating a buyer persona is a key element to every content marketing strategy to identify your brand's ideal audience and customers. | Continue reading
Learn how to use paid media strategies, including native advertising & sponsored content, and how they'll help improve your content marketing efforts. | Continue reading
Looking to connect with the brightest marketing minds in the Twin Cities? Here's a list of the top marketing events in Minneapolis and St. Paul this July. | Continue reading
Here are some of the best marketing podcasts recommended by pro marketers that'll provide actionable tips and help you stay up-to-date with industry trends. | Continue reading
Social media marketing and content marketing go together like peas and carrots. Guest blogger, Krysta Williams, digs into how they work together. | Continue reading
Content marketing can sometimes be intimidating. But it doesn't have to be. We'll dig into 8 simple ways to scale your content creation practice. | Continue reading
A strong Call-To Action can have a big impact on your lead generation. Here are 6 best practices that improve your CTAs and increase your conversion rates. | Continue reading
We asked expert marketers about their favorite marketing tools that help with social scheduling, analytics, email, content creation and more. | Continue reading
Meet communication, public relations and marketing professionals at the best Twin Cities/Minnesota events by groups such as AMA, MIMA, PRSA, MnSearch & more | Continue reading
Blogging may help your brand build authority, promote brand awareness, increase organic traffic and more. But it may not be the best fit for every business. | Continue reading
A content marketing platform provides one place to manage your content. BrandpointHUB turned out to be a lifesaver for a local martech startup. | Continue reading
When's the last time you updated your web content? If your website is due for a redesign - or a face lift - here are some web content tips just for you. | Continue reading
Branded content and journalism have a lot in common. Here are some branded content tips from Brandpoint's own journalists. | Continue reading
Marketing automation can be a powerful tool - if you invest properly. In this webinar, we talk about the best ways to make the most out of your efforts. | Continue reading
Some of our fellow (and hilarious) marketers tell us what they would do if a content marketing platform could help them save 45 minutes a day. | Continue reading
The more we know about an audience, the better we can act on it, the more effective our campaigns will be at driving customer acquisition, growth and retention. | Continue reading
We've all experienced writer's block. But at the end of the day, you've got a deadline to hit. Here are 5 writing tips to help you beat it. | Continue reading
Brandpoint President, Scott Severson, discusses paid media strategies and why they're becoming an integral part of a PR professionals strategy. | Continue reading
Here are the top ways your content marketing will be more successful by using an editorial calendar. Plus, get tips for using the calendar effectively. | Continue reading
These are the top content marketing acronyms and terms (with definitions and examples) you need to know as a digital marketer. | Continue reading
Editing is critical to article writing. Here are some reasons having a content editor is so important and some tips for doing it yourself...if you have to. | Continue reading
These are the top metrics to track to discover what content works and what doesn't. Metrics include overall traffic, engagement, page quality and more. | Continue reading
While sponsored content is widely considered a form of native advertising, the primary difference between the two lies in the format. Here's everything you need to know about the two emerging marketing tactics. | Continue reading
Take the guess work out of determining a marketing qualified lead (MQL) by scoring a prospect's activities and interactions with your content. | Continue reading
These 5 types of content will help you establish credibility, generate more leads and move prospects through the sales funnel better than any cold call. | Continue reading
Writing too much about your brand will detract readers and lessen the impact of your branded content. Rather, build trust with readers by providing brief tips, interesting facts and useful information. | Continue reading
You're a content creator. You're painfully aware of how inefficient that process can be. It's time to think about investing in a content marketing platform. | Continue reading
Live video is looking to be the hottest social media engagement tactic in 2017. But is it right for your brand? Read why now might be the best time to try. | Continue reading
Marketing automation can be a tricky thing to navigate, especially for small- to medium-sized businesses. Here's your beginner's guide to making it work. | Continue reading
Social media marketing gives you direct communication with your audience. But mistakes can not only be embarrassing, but they could damage your brand's reputation. These are eight examples of social media fails with tips to avoid them. | Continue reading
Native advertising and sponsored content can be difficult concepts to nail down. Read about the differences and how you can use each in this infographic. | Continue reading
Brandpoint just launched Version 2 of the BrandpointHUB content marketing platform and it's faster and more robust than ever before. | Continue reading
4 tips to help manage your team and foster better collaboration. Your team will learn how to better communicate to make content creation more efficient. | Continue reading
Here are three tactics for finding the greatest talent for your marketing team, while taking your content strategy and resources into consideration. | Continue reading
Looking to get plugged into the Twin Cities/Minnesota marketing community? Check out the best April marketing events happening around town. | Continue reading
Know exactly how and where your photos can be distributed, receive the proper photo rights, and save your blog from copyright infringement. | Continue reading
Shopping for a marketing automation platform is no simple task. So before you go diving into the coolest-looking platform, consider these three questions. | Continue reading
Speed and quality don't often go together. Here are some tips on how to write blogs faster and how to do it without sacrificing quality. | Continue reading
These 4 tips provide tools and strategies to streamline your content marketing production, saving time and money so you can create more content. | Continue reading
Here are just a few Twin Cities marketing events, hosted by our enthusiastic and expansive marketing community in March, 2017. | Continue reading
Multi-channel marketing is a great way to reach a wide audience on a number of different levels, all with the same message. | Continue reading
Demand generation kicks off the inbound marketing process. The more relevant content our sales team promotes, the more likely they are to make a purchase. | Continue reading
The modern content management model is full of inconsistencies and flaws which are constantly overlooked. Here's why you need a single source of truth. | Continue reading
If you're hoping to tap into a new segment or ramp up your engagement with an existing one, it's always the right time to ask for marketing automation help. | Continue reading
To help you write a better MAT release, here are some tips for avoiding the hard sell in your MAT release and improving the odds of getting picked up. | Continue reading