Some of the Content4Demand team ventured to Sin City for the SiriusDecisions 2017 Summit. During a jam-packed week, they chatted with attendees, shared content marketing success stories and soaked up all the information they could about the latest trends and, of course, SiriusDec … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. How a Ticked Off Client Forced Us to Get Real About Content Marketing Tactic Overload: If you’re drowning in the pool of new, “must do” marketing tactics you think you ne … | Continue reading
What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday morning at the SiriusDecisions 2017 Summit, Marisa Kopec, VP, Innovation and Produc … | Continue reading
Probably the biggest struggle content marketers face is getting insights to flesh out and validate their buyer personas. Helping to gain that insight was the subject of the SiriusDecisions 2017 Summit session “Making Personas Personal: SiriusDecisions Buyer Insights 2017.” In thi … | Continue reading
Sometimes content marketers believe that bringing a plan to the rest of marketing and then asking for input is collaboration. But, as Jessica Lavery, Sr. Manager of Content & Corporate Communications at Veracode found, her company’s campaign teams were communicating but not truly … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. Do Chatbots Belong in Your Marketing Stack?: If mere mentions of chatbots are giving you heart palpitations, take a breath. The writer of this CMS Wire piece sagely recog … | Continue reading
As B2B marketers and practitioners, we sometimes get stuck in our own little lead-generation bubble. We strive to create content that piques interest, builds our contact list and hopefully, turns some of those contacts into sales opportunities. If a lead is sales-ready or convert … | Continue reading
With the SiriusDecisions 2017 Summit fast approaching, I’ve got my flight and my hotel booked, and I can’t wait to get to Las Vegas. I’m ready to soak up some desert sun and all the knowledge SiriusDecisions has to share about the latest trends in B2B marketing and how I can leve … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. Fast and Furious: What Companies Can Learn From the Auto Racing Industry:Trying to keep up with the latest research, trends and tech tools sometimes leaves us spinning ou … | Continue reading
Interactive content has become the B2B world’s answer to creating enthralling brand experiences and forging profitable buyer relationships. It’s what buyers today want, after all. According to Demand Gen Report’s 2017 Content Preferences Survey, 87% of buyers agreed or strongly a … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. Trust Is Currency – Are You Investing? It’s been a rough week for some big consumer brands this week. If you weren’t still reeling from United Airlines’ shocking treatmen … | Continue reading
We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week. Plant the seeds for evergreen content: Evergreen assets are the Energizer Bunnies of content marketing, generating web traffic, social shares, conversion, and boosting bo … | Continue reading
We all know that creating content takes a lot of time, money and effort. We spend countless hours interviewing subject matter experts, developing outlines, crafting copy and designing assets. And yet, after we finally launch an asset, little time passes before we tuck it away and … | Continue reading
Another Friday is upon us, and we’re still clicking through to uncover the latest innovations and trends impacting B2B marketers of every stripe. There’s no shortage of creativity in our industry and here’s a small sample of some of our favorite stories of the week that prove it! … | Continue reading
Every time I log into a social network (yes, I use basically all of them), I feel like Alice doing aerial somersaults down the rabbit hole. I’m mindlessly sifting through what seems like an endless supply of information. Before I know it, an hour of productivity is snatched away … | Continue reading
Digital tools have given content marketers plenty of reasons to live in the moment, crafting messages and strategies on the fly to capitalize on late-breaking news and trends. But don’t forget to take a step back and look at the bigger picture. We hand-picked these future-focused … | Continue reading
How many times have you salvaged a crummy day by catching up on your favorite show or diving into the latest series from Amazon or Netflix? Adorned in your favorite pair of sweats and armed with your snack and beverage of choice, you get comfortable and prepare yourself for a maj … | Continue reading
Whether you’re bemoaning the pile of work that the changing digital marketing landscape has dumped in your lap or lauding new digital tools and channels for all the information and insights they deliver, it’s undeniable that digital has become an important part of the B2B marketi … | Continue reading
I’ll be honest: Of all the latest content marketing trends to enter the scene over the past five years, influencer marketing is the one I’ve grown most passionate about. Prior to joining Content4Demand, I was an editor and writer for our sister brand, Retail TouchPoints. I took a … | Continue reading
More than ever, marketers are finding strength in numbers. In the competition for readers’ attention, the most effective headlines frequently promise a quick read or a specific number of tips, tools or best practices the reader will take away from your content that make it worth … | Continue reading
Over the past year, we’ve seen B2B brands really push the limits in their content marketing. Of course, it’s no surprise to see tech companies and solution providers like Marketo, Ceros, SnapApp and Uberflip do some really cool things; they live and breathe content. And if they d … | Continue reading
When you get to be my age, you eye trends warily. Even as I’m assured that patent-leather miniskirts are “a thing” this year, I know they’re not for me. Content trends deserve some skepticism as well. Some will prove to be fleeting fads while others become the cornerstones of tom … | Continue reading
When brainstorming campaign ideas or ideating a piece of content, it’s easy to get inside your own head. You think, craft ideas, develop drafts, revise copy and re-revise it for hours on end. Completing an asset and getting it out into the field is a tremendous accomplishment, bu … | Continue reading
Every touch point with a customer is marketing. This is what Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft said during his keynote address at the 2017 B2B Marketing Exchange. Indeed, every experience with a brand affects how the buyer talks about your bra … | Continue reading
Time for a paradigm shift among marketers. That’s Kathleen Schaub’s hypothesis, a hypothesis that’s already playing out in the marketing and sales world. Schaub, VP of IDC’s CMO Advisory Service, presented a compelling argument that it may be time to blow up the traditional funne … | Continue reading
Happy Friday, B2B marketers! If you’re like us, you’re gearing up for your trip to sunny Scottsdale for the B2B Marketing Exchange. We’re really excited to see our friends, peers and clients at the show, and to uncover some new content marketing, demand generation and sales enabl … | Continue reading
We’re officially one week away from B2B Marketing Exchange, which has quickly become one of our favorite events of the year. It’s easy to say we’re a bit biased, since the event was developed by our sister brand Demand Gen Report. But between the diverse sessions, high caliber of … | Continue reading
There’s no shortage of articles that call out the biggest buzzwords and trends that are getting the most hype – all useful in helping you gauge where the winds are blowing next in B2B content marketing. Rather than weighing in on the finer details, we’ve opted to provide you with … | Continue reading
If you’re like us, you’re probably gearing up for lots of beer, dip, wings and other savory dishes that come with Super Bowl celebrations. The big game’s commercials will give you lots of marketing inspiration, I’m sure, but let’s kick off the weekend with some new articles and i … | Continue reading
I’ll admit, I’m a big fan of Dove. Not only do I use the brand’s products religiously, I also believe the marketing team has really stepped up its game over the past five years. I’m a staunch fan of the brand’s approach, which combines commentary on popular culture and social iss … | Continue reading
You’ve spent weeks, even months, creating stellar content for your next campaign. You’ve worked tirelessly with your team members in Content Strategy, Marketing Ops, Product Marketing, and numerous other divisions to ensure your messaging and execution are top notch. You design a … | Continue reading
TGIF, marketers! We’re celebrating the return of the weekend with a round-up of some of our favorite articles. Trends spotlighted this week include some of our favorites (like serialized, podcasts content), and even some foundational tactics that we’re learning more and more abou … | Continue reading
Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyd … | Continue reading
Happy Friday, B2B marketers! You may be starting to act on your 2017 resolutions and marketing goals. If you’re striving to generate more leads, prove the value of your content and campaigns, or simply test new approaches, this week’s articles are for you. This week’s Fast & Easy … | Continue reading
It’s a new year, so it’s only right that we kick off the blogs for 2017 by featuring one of our newest, most valuable team members. As Content Design Manager, Pamela Ravetier can only be described as a miracle worker. Not only is she tasked with adhering to unique brand guideline … | Continue reading
Another week, another slew of headlines to sift through. Of course, we never have a shortage of information. So for this week, we wanted to try and spotlight articles that put a new spin on the topics and trends we’ve been hearing so much about. Plus, we wanted to try and incorpo … | Continue reading
Great ideas are the foundation for great content. Sure, you may have specific topics or trends you know you want to speak to, but that’s only half the battle. To successfully reach and engage buyers with content, you need to figure out what story you should tell and how you shoul … | Continue reading
Happy Friday, B2B marketers! We hope everyone had a great Thanksgiving holiday and potentially even a nice week off! To get you back into the swing of things, I wanted to share some articles I found this week that really revved up my creative engine. Hope you enjoy them: Top con … | Continue reading
The Content4Demand team has a lot to be thankful for this year. Our team has grown and we’ve had the chance to explore so many new formats, tools and apps to help us create more immersive and memorable stories. Not to mention, we’ve been able to share our best practices and lesso … | Continue reading
We’ve all seen the data: 83% of buyers agree that they’re overwhelmed by the amount of content available. Regardless of your industry, your buyers are suffering from “too many fish syndrome”; they have a lot of options at their fingertips, but resources that are compelling and re … | Continue reading
Happy Friday, everyone! We’re celebrating the official arrival of the weekend with some articles focused on new buyer behaviors and new tools and methods that will help you create more relevant and immersive content experiences. Are there any other trends or technologies you thi … | Continue reading
Nowadays, every company needs at least one team member whose primary goal is to prioritize user experience and champion new and innovative ways to tell stories. At Content4Demand, that person is Melanie Kinney. A pro at all things digital, Melanie has helped us refine our interac … | Continue reading
Marketers are feeling a lot of pressure to create more content, faster. They’re also feeling the heat from their sales cohorts (62%), the C-level (50%) and demand generation (44%) to prove the value and bottom-line impact of the content they’re creating. Feeling this pressure fro … | Continue reading
Happy Friday, content marketers! Here’s a quick recap of some of our favorite articles, trend pieces and research studies this week. The Content4Demand team is observing Veteran’s Day today, and will be back with some new blog content next week! Are ABM and AI a prefect match? L … | Continue reading
By Ashley Taylor Anderson, Ceros “Insanity is doing the same thing over and over again and expecting different results.” There’s a lot of debate around who first said these words, but regardless of their originator, they remain incredibly true. And yet… It’s all too easy to let t … | Continue reading
Financial services has the reputation of being a dry industry. Even for consumer-facing financial businesses, it can be challenging to communicate such in-depth and complicated concepts as financial health and wealth management, budgeting, retirement investment plans and so much … | Continue reading
It’s our job, as marketers, to not only manage day-to-day plans and long-term campaigns. We also need to be on the cutting edge of new and emerging trends, and help our brands differentiate in our respective industries. The marketing world is a moving target, and it’s up to us to … | Continue reading
Influencer marketing isn’t new. Think about how many times you’ve seen a movie star or athlete star in brand ads and commercials. For generations, B2C brands have harnessed the power of known personalities to pique interest, validate their unique positioning and build trust among … | Continue reading