Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage. | Continue reading
The possibility of an algorithmic Instagram feed means social media marketers will soon need to work harder to stay relevant. | Continue reading
Michael Georgiou, CMO of Imaginovation, joins the Influence Pros Podcast to uncover details about the necessity for research, personality, and most of all inspiration to build community. | Continue reading
A successful social strategy needs a comprehensive image strategy. Here's how to build the best visuals and scale the resizing process. | Continue reading
Influencer marketing yields ROI as much as 11X that of online display ads, according to a new study. | Continue reading
Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention. | Continue reading
These five brands are doing branded content right, embracing subtlety and enhancing the credibility and value of their host content. | Continue reading
Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What's in store for the future of email marketing? | Continue reading
Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace. | Continue reading
Google Knowledge Graph has become the largest warehouse of knowledge in digital history. Here's how to make sure your brand gets noticed. | Continue reading
We've gathered everything you need to know about social media image sizes into one place, continuously updated for your convenience. | Continue reading
Thanks to Sonic, this year's Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram. | Continue reading
Churning out more content isn't the only way to increase your organic traffic. These tricks can help your content perform better than ever. | Continue reading
Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience. | Continue reading
The debut of Facebook Live offers brands a new tool for engaging with fans in real time. Here's how Monsanto put live video to work. | Continue reading
Holly Hamann, Co-Founder of TapInfluence, joins the Influence Pros Podcast to talk about finding measurable data, demands for changing skill sets, and approaching work as collaborations over campaigns. | Continue reading
More and more savvy companies are placing customer experience at the top of their priority list. Here's why your CMO should lead the charge. | Continue reading
Customer service is being disrupted, but most companies are using a 1995 playbook to solve modern problems. | Continue reading
Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses. | Continue reading
Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies which turned into the popular #EveryMoveCounts hashtag during the event. | Continue reading
A top-notch webinar can turn an on-the-fence prospect into a customer. Here are five keys to attracting and converting your audiences. | Continue reading
Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story. | Continue reading
Video isn’t just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy. | Continue reading
The keys to boosting your ad effectiveness just might be hiding in plain sight Here's how to comb AdWords for opportunities to improve. | Continue reading
Creating content for your brand-new eCommerce site, but not sure where to start? This guide will point you in the right direction. | Continue reading
Brands showed us their lighthearted side once again this April Fools' Day. Here are seven companies that almost tricked us—in a good way. | Continue reading
Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well. | Continue reading
The Launch of SoundCloud Go Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platforms by making their music ad-free for a reoccurring monthly fee. In fact, comparisons Soundcloud to its competitors (namely, … | Continue reading
The wealth of industry news available to influence marketers can be overwhelming. These five habits can help simplify staying up-to-date. | Continue reading
In order to stay competitive in the era of experience loyalty, brands need to make local customer engagement a priority. | Continue reading
Shonali Burke, CEO of Shonali Burke Consulting, joins the Influence Pros Podcast to talk about wearing many hats, the importance of context, and keeping community at the center of everything. | Continue reading
As social networks change, so do their best practices for marketers. Avoid these four soon-to-be outdated social media tactics. | Continue reading
Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world's largest social media marketing conference. | Continue reading
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude. | Continue reading
Seamlessly incorporate video content into every stage of your marketing funnel with these 13 ideas. | Continue reading
SEO expert Andrew Raso shares his advice for doing SEO the right way, running smart campaigns, and setting your business up for success. | Continue reading
Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. | Continue reading
The prediction that bots will be responsible for customer services is coming true this year. Here's what it means for your customers and your jobs. | Continue reading
Eric Swayne, Senior Director of Fan Engagement at FUNimation, joins the Social Pros Podcast to explain how their social team engages, cultivates, and supports a global fan base. | Continue reading
Cartoons teach us so many great things about content, marketing, and connecting with audiences. Here are six important storytelling tactics you can use in your content today. | Continue reading
Liberty Mutual takes visual storytelling to the next level with a stunning and highly immersive 360-degree virtual reality experience. | Continue reading
Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works. | Continue reading
Deciphering the "mommy mind" when it comes to marketing efforts is complicated. Here are some data-driven ways to market to moms without condescending. | Continue reading
FBI Announces They Can Hack on Their Own It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with off … | Continue reading
Delivering a great customer experience through marketing technology is first about the wizard and then about the wand. And the wizards aren't ready, says Jay Baer | Continue reading
Sally Falkow, Digital PR Strategist at Meritus Media, joins the Influence Pros Podcast to talk about actionable influence, communication skills, and treating influencers like people first. | Continue reading
There are a lot of digital marketing metrics out there, but only some of them actually matter. Proven, instructive, bottom-line metrics reveal the strength of your digital efforts. | Continue reading
Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages. | Continue reading